9th October 2007
The price of Google's stock has risen from $500 (£246) to over $600 in the last 11 months.
The search engine's share price was initially offered at $85 in 2004. It has grown in success and a recent report by comScore revealed it is the world's leading search engine, processing half of all search requests made worldwide.
According to Reuters, the present share price could be due to the company's increasingly successful performance in the online advertising and marketing industry.
In a note to his clients Bear Stern analyst Robert Peck wrote: "Google's efforts in online video, radio and print have added a layer of value that is absent from its competitors' portfolio of offerings and which has the potential to yield significant financial rewards."
The news comes as Google launches new 'video units', allowing website publishers to display videos supported by online ads.
A number of analysts have forecast that Google could be worth $700 a share by this time next year.
Bookmark and share 'Google share price passes $600 mark'