Google sets stock market personal best

26th September 2007

Google executives will no doubt be celebrating this week after it emerged the site has once again set a personal best for its share price.

Data from US stock markets shows that Google has beaten its own record for the second consecutive session, the Associated Press reports.

Last week, the search engine was worth an all-time high of $567.96, which was superseded this week when shares topped $571.46.

According to analysts, the company has been boosted by speculation that the EU is going to approve a merger with DoubleClick.

The proposed acquisition has caused concern among consumers and competitors alike.

Some consumers are afraid that sensitive personal information will be used for commercial purposes, while competitors are afraid that the same information will allow Google to attain complete dominance of the online advertising market.

Google is the world's most popular search engine, processing roughly half of all search enquiries made worldwide.