Internet search 'is deeply ingrained'

10th September 2007

British web users followed through on more than 1.3 billion search results in July 2007, a report has found.

This equates to more than 29,000 search results being found and used every minute, the Nielsen/NetRatings study revealed.

Of all click through recorded in July, nearly five per cent was for links relating to the travel sector, making it the most popular.

Searches for social networks - such as MySpace and FaceBook - were the next most popular, accounting for more than 40 million clicks.

Searches for research portals, such as online encyclopaedias, and search engines themselves were the next most popular clickthroughs, the story found.

Nielsen/NetRatings spokesman Alex Burmaster said the fact that people use search engines to find other search engines is a sign of "how deeply ingrained search is in the Internet today".

Meanwhile, Facebook has announced plans to let search engines list users' profiles when a person's name is entered as a search term, the Indiana Daily Student has reported.