New e-book aimed at novice website owners

7th September 2007

Small business owners and website operators may be interested to hear that a US internet marketer has released a book on online marketing techniques.

The book - How to Make Money with Google AdWords and Yahoo Search Marketing - is aimed at small businesses that want to expand their market share and income using the latest online marketing methods.

Examples of such methods include use of keywords for search engine optimisation and using pay per click advertising services.

Author John Eberhard says pay per click search engine marketing "is the fastest method of online traffic building today".

Web marketing consultants Web 4 Marketing echoed those sentiments today, calling for small businesses to get to grips with ways of increasing their online presence.

A spokesman said the expansion of the internet means it is more important than ever to understand online marketing techniques.