Spend time on your web presence, businesses advised

6th September 2007

Businesses with an online presence need to invest time and effort into their e-marketing strategy, it has been suggested.

This is especially true for small to medium enterprises (SMEs), according to Landgate estate agents.

Spokesman Peter Davis says that spending time on e-marketing can translate into big profits, something that has proven true in his company's experience.

"Landgate have developed a marketing strategy that combines key word purchasing (pay per click) with direct, rich emails that drive potential buyers to our websites," he explained.

Another method he espouses is search engine optimisation, using keywords to attract consumers via portals such as Google.

According to Mr Davis, the best investment for any small business is to spend "time, energy and money" promoting their website.

Meanwhile, the TUC has advised businesses not to impose a blanket ban on employees using social networking sites, saying it is not the most productive way of dealing with the issue.