http://www.epiphanysolutions.co.uk/payperclick/ The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. http://www.epiphanysolutions.co.uk/payperclick/18691928/Microsoft-trialling-new-program-that-could-rival-AdSense Microsoft may be set to take on Google's popular AdSense program with the trial of its own contextual advertising platform. The company is utilising its adCenter technology to deploy self-serve contextual ads to small publishers as part of a http://www.epiphanysolutions.co.uk/payperclick/18691921/AdWords-offers-new-combined-keyword-contextual-ad-feature Keyword and contextual ads can now be run together as part of one campaign in Google's AdWords program. User feedback prompted Google to make the change to the service, potentially increasing the relevancy of internet advertising for web use http://www.epiphanysolutions.co.uk/payperclick/18687953/Paid-ad-prices-predicted-to-rise-for-Yahoo-marketers The Google-Yahoo! ad deal currently being scrutinised by US regulatory authorities could lead to an increase in paid ad costs, it has been warned. Those buying Yahoo! ads could find themselves paying an average of 22 per cent more than norma http://www.epiphanysolutions.co.uk/payperclick/18685514/Search-ad-text-advice-offered Marketers seeking to refine their paid search ad text to be as attractive as possible to web users may want to note tips offered by David Rodnitzky on the Search Marketing Standard blog. According to the expert, the right ad text can do much http://www.epiphanysolutions.co.uk/payperclick/18683684/Spending-on-online-marketing-to-rise-for-19-of-firms A new report has revealed that 19 per cent of UK firms intend to increase expenditure on internet marketing activities, despite the economic downturn affecting spending in other parts of the advertising sector. The Institute of Practitioners http://www.epiphanysolutions.co.uk/payperclick/18682268/Yahoo-notes-three-ways-of-boosting-PPC-conversions There are three simple ways online marketers can boost their pay-per-click (PPC) conversion rates, according to search engine Yahoo!. Its manager of marketing communications, Roger Park, claims that with just a little maintenance, hind http://www.epiphanysolutions.co.uk/payperclick/18679196/Quality-ranking-in-adCenter-to-change Advertisers making use of Microsoft's adCenter for paid search ads can now see significant changes to the quality-based ranking system in the UK. These amendments, which loosen up the algorithm used to determine the ranking of paid ads above http://www.epiphanysolutions.co.uk/payperclick/18674987/Search-Help-Centre-launched-for-marketers A new online centre dedicated to offering tips and advice to search engine marketers has been unveiled. Developed by the Internet Advertising Bureau (IAB) and its Search Council, the Search Help Centre makes use of information provided by Go http://www.epiphanysolutions.co.uk/payperclick/18674968/Search-engines-see-quiet-ad-sales-in-Q2 The second quarter of 2008 was a quiet period for the three major search engines in terms of advertising sales, according to a new report. Compiled by AdGooroo, the statistics show that Yahoo! saw a 0.03 per cent increase in its active adver http://www.epiphanysolutions.co.uk/payperclick/18673085/Microsoft-signs-ad-deal-with-health-media-firm Microsoft has announced the formation of an agreement that will see provide contextual and paid search advertising to a health media publisher. The company will offer exclusive third-party advertising services to Rodale, which owns brands su http://www.epiphanysolutions.co.uk/payperclick/18670518/Top-tips-for-PPC-marketers-from-Yahoo Pay-per-click (PPC) campaign professionals have been offered tips on how to optimise their activities to maintain a high quality index score from Yahoo!. According to the web giant's Smart Start team, there are a number of ways in which comp http://www.epiphanysolutions.co.uk/payperclick/18669077/Pay-per-click-models-set-for-change? Current models for costing pay-per-click advertising may eventually fall out of favour with marketers, according to one website. Domain Name Wire reports that cost-per-click (CPC) models could be replaced with cost-per-action (CPA) initiativ http://www.epiphanysolutions.co.uk/payperclick/18664681/Marketers-urged-to-make-ads-consumer-friendly New research has revealed that consumers are becoming increasingly irritated by certain types of online ads. Carried out by Opinion Matters for video site HowTo.tv, the study showed that ads featuring loud noises, as well as pop-ups and ads http://www.epiphanysolutions.co.uk/payperclick/18663311/Websites-a-vital-communications-channel Websites' marketing potential is not being maximised as they become the subject of a tug-of-war between IT and marketing stakeholders, research for SDLL Tridion has found. SDL Tridion president Erik Aeyelts Averink said that webs http://www.epiphanysolutions.co.uk/payperclick/18662445/Google-AdSense-to-distribute-video-clips Google is to use its AdSense program to test the viability of making advertising revenue from online video. From September, the search giant will deploy video clips - instead of the usual static ads - of a new show from the creator of Family http://www.epiphanysolutions.co.uk/payperclick/18657235/Engaged-viewers-more-likely-to-purchase Some consumers are significantly more likely to respond to advertising than others, a new report asserts. Viewers who readily connect with content are significantly more disposed to remember seeing an advert, to internalise the message and t http://www.epiphanysolutions.co.uk/payperclick/18654764/Be-aware-of-useless-keywords-search-marketers-advised Determining the wrong keywords can be just as important as highlighting the most-effective terms and phrases, search marketing professionals have been advised. A new post on the Yahoo! Search Marketing Blog recommends that advertisers learn http://www.epiphanysolutions.co.uk/payperclick/18650304/Paid-search-investment-up Spending on paid search increased in the four weeks following Google's changes to its trademark rules, a new report indicates. Under the new regulations, trademarked terms have been open to bids from companies that do not own them since May http://www.epiphanysolutions.co.uk/payperclick/18648119/Internet-advertising-revenues-up There has been an 18.2 per cent increase in internet advertising revenues since last year, new figures suggest. Statistics from the Internet Advertising Bureau (IAB) indicate that the first quarter of the year has seen revenues 18.2 per cent http://www.epiphanysolutions.co.uk/payperclick/18648116/Microsoft-Cashback-scheme-coming-to-UK Britain could soon be able to buy items online through Microsoft's Live Search cashback scheme, the firm has announced. Brad Goldberg, general manager of the Live Search Business Unit, told Live News that the scheme - which offers cashback t http://www.epiphanysolutions.co.uk/payperclick/18646125/Google-Fast-is-better-than-slow Search advertising giant Google is set to incorporate page load time into the Quality Score given to keywords. Heather Lane wrote on Inside AdWords that advertisers can improve their Quality Score by working on load time, as landing pages ar http://www.epiphanysolutions.co.uk/payperclick/18646114/Longer-videos-could-boost-video-advertising The impact of advertising on video streaming site YouTube could grow as the portal begins to introduce longer videos, a new report observes. Chad Hurley and Steve Chan, founders of the site, are interested in testing the potential of longer http://www.epiphanysolutions.co.uk/payperclick/18643657/Paid-search-driving-web-advertising-expenditure Investment in paid search is the main driver of online advertising expenditure, which is predicted to exceed investment in TV advertising by the end of the year. Paid search is the key factor in the shift from television-based marketing to w http://www.epiphanysolutions.co.uk/payperclick/18642021/A-pair-of-mobile-advertising-deals-for-Yahoo Yahoo! has formed mobile advertising partnerships with two operators, which will carry graphical marketing campaigns sold and serviced by the search pioneer. New deals with Idea Cellular and Maxis Communications - both of which have recently http://www.epiphanysolutions.co.uk/payperclick/18642016/Google-Yahoo-deal-could-drive-IM-marketing The Google-Yahoo! tie-up could set the stage for the growing prominence of instant messaging in the social networking advertising arena, one analyst has said. As well as enabling the display of Google ads on Yahoo!'s search results, the new http://www.epiphanysolutions.co.uk/payperclick/18639486/Microsoft-Yahoo-deal-hands-90-of-search-business-to-Google Microsoft, whose negotiations over a Yahoo! takeover reached a dead end last week when the search firm announced an advertising deal with Google, has spoken out against the arrangement. According to sources close to the firm who spoke to Reu http://www.epiphanysolutions.co.uk/payperclick/18637327/Google-to-place-ads-next-to-Yahoo-search-results Yahoo! is to let Google position ads alongside its search results under a new deal that has emerged after takeover talks with Microsoft reached an official dead end. Both Microsoft and Yahoo! confirmed that a total acquisition is no longer b http://www.epiphanysolutions.co.uk/payperclick/18632006/Spending-on-online-advertising-increases Last year saw a marked increase in the proportion of advertising market expenditure allotted to internet marketing, it has been suggested. Figures released earlier this week by the Advertising Association indicate that advertising spend on i http://www.epiphanysolutions.co.uk/payperclick/18617227/Higher-paid-clickthrough-rates-for-Google Google has reported higher paid clickthrough rates for April while other leading search engines have posted declines in their performance. Rising 20 per cent compared to April last year, Google's US paid clickthrough rate has now reached its http://www.epiphanysolutions.co.uk/payperclick/18617224/Top-tips-for-avoiding-PPC-mistakes An internet marketing expert has offered some top tips for companies looking to make the most of their online pay-per-click (PPC) campaigns. Writing for the internet marketing news website Marketing Pilgrim, Ann Stanley says companies often http://www.epiphanysolutions.co.uk/payperclick/18614828/Search-marketing-offers-endless-opportunities Google chairman and chief executive Eric Schmidt has reiterated the opportunities that search engine marketing (SEM) has to offer. In an interview with Faz.net, he explained that SEM will continue to benefit from a variety of new trends, suc http://www.epiphanysolutions.co.uk/payperclick/18609530/Microsoft-withdraws-book-scanning-plans Software giant Microsoft took a step back from its rivalry with Google last week as it announced the abandonment of plans to digitise millions of books. The company revealed in a blog post that its would no longer be pursuing a book scan pro http://www.epiphanysolutions.co.uk/payperclick/18609529/April-e-commerce-up-6 E-commerce growth experienced a six per cent hike between March and April, new figures indicate. According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month. http://www.epiphanysolutions.co.uk/payperclick/18607239/Microsoft-launches-Live-Search-cashback Consumers are to be offered cashback on purchases made through Microsoft's search service, it was announced this week. A proportion of any transaction made via the software giant's Live Search is to be refunded, in a reward scheme that seeks http://www.epiphanysolutions.co.uk/payperclick/18607237/July-annual-meeting-postponed-by-Yahoo A meeting of Yahoo! shareholders planned for July 3rd has been postponed, it has emerged. The company has not specified a date for the rescheduled annual meeting, but it is thought the firm wants more time to prepare a defence against Carl I http://www.epiphanysolutions.co.uk/payperclick/18605275/Mobile-devices-prime-opportunity-for-advertisers Advertisers should be looking to target consumers through their mobiles, Microsoft said this week. Speaking at the company's advance08 forum for online advertising leadership, Microsoft's corporate vice-president of mobile services, Brian Ar http://www.epiphanysolutions.co.uk/payperclick/18603140/Yahoo-defends-its-privacy-in-court Attorneys for shareholders in Yahoo! are calling for the release of information regarding Microsoft's $47.5 billion ( £24.2 billion) bid for the search pioneer. The shareholders are alleging that Yahoo! is protecting documents in order t http://www.epiphanysolutions.co.uk/payperclick/18601337/Google-Maps-says-hello-to-property-market Property advertisers may soon be able to pay for links on Google Maps, a new report suggests. The feature has integrated a facility which allows users to search for homes for sale in particular areas or around specific postcodes. Re http://www.epiphanysolutions.co.uk/payperclick/18601333/Google-says-nice-things-about-Yahoo At the Google conference in Hertfordshire this week, co-founder Sergey Brin was positive about a potential deal with Yahoo!. In a move which the Guardian claimed could indicate Google's possible emergence as a white knight to sav http://www.epiphanysolutions.co.uk/payperclick/18599038/BT-Yahoo-security-feature-withdrawn Yahoo! and BT have suspended a security feature temporarily after it prevented some BT customers from being able to send emails, it has been reported. According to the Guardian, the measure required messages to display a Yahoo! or BT address http://www.epiphanysolutions.co.uk/payperclick/18596789/Icahn-doesnt-understand-Microsofts-offer-says-Yahoo The proxy takeover being mounted by Carl Icahn, the billionaire investor with a history of involvement in similar incidents, has awoken Yahoo!'s defences. Investor unrest has been developing in the Yahoo! camp after the company would not acc http://www.epiphanysolutions.co.uk/payperclick/18594947/Internet-boosting-UK-news-audience Online news is providing a boost to overall audience numbers for current affairs providers in the UK, one expert has commented. Jack Flanagan, comScore's executive vice-president, said that the growing prominence of web news could be a good http://www.epiphanysolutions.co.uk/payperclick/18594938/Icahn-to-lead-proxy-fight-for-Yahoo A proxy struggle for Yahoo! could be led by billionaire investor Carl Icahn, new reports suggest. The deadline for nominating a dissident board is today (May 15th) and Mr Icahn, who has a history of involvement in proxy battles, has a slate http://www.epiphanysolutions.co.uk/payperclick/18588496/Shareholder-discontent-for-Yahoo-and-Microsoft Investors in both Microsoft and Yahoo! are unhappy with the way the aborted takeover talks were handled, a new report claims. Microsoft chief executive Steve Ballmer and his Yahoo! equivalent, Jerry Yang, are facing a backlash from sharehold http://www.epiphanysolutions.co.uk/payperclick/18588467/YouTube-ads-to-get-more-interesting Advertising on YouTube is ready to evolve, the video streaming site's owner announced recently. Google, which bought the user-generated broadcasting site two years ago for $1.65 billion ( £846.14 million), admitted in a recent interview http://www.epiphanysolutions.co.uk/payperclick/18586489/Google-Yahoo-ad-trial-successful The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs. Eric Schmidt, chief executive of Google, said before the company's annual meeting this week that the two-week pilot initiative, which saw the fir http://www.epiphanysolutions.co.uk/payperclick/18585782/Google-PPC-policy-reversal-welcomed One online travel agency has said that it is pleased with Google's recent decision to reverse its policy on trademark keywords. Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4 http://www.epiphanysolutions.co.uk/payperclick/18580271/Yahoo-Google-in-talks-with-regulators Anti-trust regulators are being consulted over a potential tie-up between Google and Yahoo!, it has emerged. Reuters has revealed that a source close to Google confirmed the final details of a deal have not been finalised. An agreem http://www.epiphanysolutions.co.uk/payperclick/18578143/DoubleClick-in-mobile-ad-network-integration DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he http://www.epiphanysolutions.co.uk/payperclick/18578147/Microsoft-to-announce-Yahoo-move-in-very-short-order Steve Ballmer, Microsoft's chief executive, wants to reach a decision on the company's potential purchase of Yahoo! soon. The boss of the world's largest software firm told employees at a meeting this week that the company had three options http://www.epiphanysolutions.co.uk/payperclick/18576235/Microsoft-yet-to-reach-Yahoo-resolution Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report. The software giant's board of directors met on Wednesday to mull over whether they would take the company's $41.8 billion ( #16 http://www.epiphanysolutions.co.uk/payperclick/18569846/Yahoo-faces-proxy-fight Yahoo! could be facing a proxy fight after letting Microsoft's takeover deadline pass quietly this weekend. Three weeks ago, the software giant's chief executive, Steve Ballmer, told Yahoo! it must accept Microsoft's 31 cents-per-share offer http://www.epiphanysolutions.co.uk/payperclick/18563801/Microsoft-stands-firm-as-Yahoo-results-beat-forecasts Yahoo! has announced prediction-beating third-quarter earnings, but there is said to be little chance of Microsoft raising its offer for the web pioneer. Jerry Yang, the company's co-founder and chief executive, said that the $542.2 million http://www.epiphanysolutions.co.uk/payperclick/18561661/Internet-can-raise-business-profile Small businesses can raise their profile with savvy use of internet marketing strategies, it has been claimed. John De Groot, managing director of Startup Co, said that the advantages of the web extend beyond the ability to sell online for s http://www.epiphanysolutions.co.uk/payperclick/18559659/SEM-investment-set-to-increase Investment in search engine marketing (SEM) among UK companies is on the up, a new study suggests. Firms are preparing to invest more in both paid search and organic search engine optimisation (SEO) techniques this year, according to researc http://www.epiphanysolutions.co.uk/payperclick/18557739/Google-search-ad-outsourcing-closer-for-Yahoo Yahoo! and Google have completed a preliminary test for a search ad outsourcing deal, a new report suggests. According to the Wall Street Journal, Yahoo! is closer to a deal that would see its search advertising business outsourced to Google http://www.epiphanysolutions.co.uk/payperclick/18557731/Paid-search-claws-back-rankings-for-GoComparecom Blacklisted car insurance comparison site GoCompare.com has used paid search to edge its way back up the Google rankings, a new report claims. According to Hitwise, the website has steadily improved its position for searches on the term 'car http://www.epiphanysolutions.co.uk/payperclick/18552050/Ad-networks-honing-behavioural-techniques Demographic and behavioural targeting by ad networks is growing more sophisticated, a new report indicates. Jeff Hackett, vice-president of comScore, said that ad networks are becoming more efficient at behavioural targeting as they extend t http://www.epiphanysolutions.co.uk/payperclick/18549818/Avoid-industry-jargon-in-search-marketing Marketers risk alienating consumers with misguided paid search campaigns, one commentator warns. Melissa Burdon asserts on Future Now that search strategies need to avoid marketing jargon and speak the same language as their customers. http://www.epiphanysolutions.co.uk/payperclick/18549835/Competition-worries-over-Google-Yahoo-prospect Competition authorities in the US and Europe could have concerns about a deal between Yahoo! and Google, new reports suggest. As speculation mounts over a possible merger between Microsoft and Yahoo! or an alternative deal that would combine http://www.epiphanysolutions.co.uk/payperclick/18549840/Online-advertising-modernised-with-new-Yahoo-platform The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP's launch, Sue Decker claimed on the Yodel Anecdotal blog that the impact is hard to overstate . http://www.epiphanysolutions.co.uk/payperclick/18547555/Yahoo-in-talks-with-AOL Yahoo! is attempting to steer away from a joint-takeover by Microsoft and Rupert Murdoch's News Corporation by merging with AOL, it has emerged. According to reports, Time Warner - which purchased AOL eight years ago on the cusp of the dotco http://www.epiphanysolutions.co.uk/payperclick/18547563/Cancer-pregnancy-top-health-searches The health conditions most likely to be queried on the web in February were cancer and pregnancy, a new report has revealed. Figures from comScore have identified that pregnancy was the subject of 8,841 searches over the course of the month, http://www.epiphanysolutions.co.uk/payperclick/18543677/Trademark-bid-move-to-have-an-effect-on-paid-search Google's decision to allow non-trademark owners to bid for trademarked terms is significant, says Hitwise. From May, the new rules are to be implemented, in a move that brings a system already active in the paid search sphere in the US and C http://www.epiphanysolutions.co.uk/payperclick/18541408/Over-25-of-web-car-insurance-quotes-referred-by-search More than a quarter of all online quotes for vehicle cover were referred by search activity last year, a new report has revealed. According to comScore, the number of car insurance quotes referred by web searches rose by 36 per cent last yea http://www.epiphanysolutions.co.uk/payperclick/18541412/Search-marketers-should-measure-actionable-elements Search engine marketing campaigns may receive a boost from the measurement of actionable elements , according to one expert. Advertisers need to consider more than just sales figures when mounting their campaigns, recommends Olivi http://www.epiphanysolutions.co.uk/payperclick/18538442/Google-to-sell-off-DoubleClicks-Performics Search giant Google has announced plans to sell off the Performics division of DoubleClick as part if its integration strategy. Google purchased DoubleClick last month for $3.1 billion and has now received regulatory approval for the acquisi http://www.epiphanysolutions.co.uk/payperclick/18533195/189-growth-for-online-ads-says-report The online ad industry in the US grew by 18.9 per cent last year, new data reveals. While down on the 2006 figure of 35 per cent, the sector's advancement still outpaced all other industry sectors, according to Nielsen Company research. http://www.epiphanysolutions.co.uk/payperclick/18530953/Yahoo-launches-new-site-for-women A new site has been launched by Yahoo! aimed at women between 25 and 34-years-old. Entitled Shine, the new magazine features syndicated content from magazines like Glamour and Good Housekeeping as well as original copy from Yahoo!'s editoria http://www.epiphanysolutions.co.uk/payperclick/18528892/Dispelling-negative-press-with-paid-search Paid search can be a good way of countering negative press, suggests a new blog post. According to E-consultancy, companies who utilise paid links to acknowledge customers searching for bad news about their brand could help transform negativ http://www.epiphanysolutions.co.uk/payperclick/18526536/More-industries-using-web-strategies-for-demographic-targeting A growing number of sectors are recognising the benefits that web marketing can offer, a new report claims. New figures from comScore indicate that the automobile industry is investing a growing amount into internet advertising - a trend whi http://www.epiphanysolutions.co.uk/payperclick/18524621/Boost-forecast-for-alt-media-spending Spending on alternative media could reach $161 billion ( £321 billion) by 2012, according to one forecast. A new report from PQ Media Research asserts that vehicles such as mobile devices, digital out-of-home networks and social networks http://www.epiphanysolutions.co.uk/payperclick/18520239/Strategic-partnership-success-for-online-directory-enquiries US web directory enquiries services are achieving increased success through the formation of strategic partnerships, one digital world analyst asserts. A new report from comScore notes that the competitive sector of internet yellow pages (IY http://www.epiphanysolutions.co.uk/payperclick/18520235/Old-guard-adopting-web-ad-initiatives Traditional media companies are increasingly launching tailored ad initiatives in a bid to rival online giants like Google in the web marketing sphere, a new report observes. The latest company to make such a move is Forbes, which the Associ http://www.epiphanysolutions.co.uk/payperclick/18517875/New-community-for-adCenter Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space. The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to http://www.epiphanysolutions.co.uk/payperclick/18515958/Search-engine-in-click-fraud-prevention-deal-with-online-auditor A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York http://www.epiphanysolutions.co.uk/payperclick/18513780/Search-marketers-should-work-on-ad-quality Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi http://www.epiphanysolutions.co.uk/payperclick/18509734/Marketers-should-target-online-news-consumers Heavy consumers of internet news are a prize for online marketing professionals, according to a new report. The digital revolution means that more people are consuming news, comScore's latest research indicates - but these people are reporte http://www.epiphanysolutions.co.uk/payperclick/18507646/Google-completes-DoubleClick-purchase Google has purchased DoubleClick for $3.1 billion ( £6.2 billion) after the European Union cleared the deal earlier this week. The deal was finalised on Tuesday March 11th, with Google's acquisition of the web advertising company highlig http://www.epiphanysolutions.co.uk/payperclick/18505595/Yahoo-advice-ahead-of-minimum-bid-change Yahoo! has issued some advice to search marketers ahead of the forthcoming change to the minimum bid system. Over the next few weeks, sponsored search minimum bids are no longer fixed at $10 ( £5) but will follow an auction model, throug http://www.epiphanysolutions.co.uk/payperclick/18503425/Combination-of-natural-and-paid-search-is-best Web promotional strategies combining natural and paid search achieve the best results, according to one industry company. Michigan firm Oneupweb told MediaPost that integration is the next big trend that is going to sweep the marketing world http://www.epiphanysolutions.co.uk/payperclick/18501383/New-keyword-options-simplify-search A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co http://www.epiphanysolutions.co.uk/payperclick/18497309/Budgeting-is-the-key-to-search-marketing-success Paid search marketers have been advised by Yahoo! to remember the importance of careful budget management. Writing on the Yahoo! Search Marketing Blog, Kastle Waserma, communications manager for the firm's customer solutions department, clai http://www.epiphanysolutions.co.uk/payperclick/18495530/Local-search-market-open In contrast to the monopolised general search market, local search has been described as open by one web traffic monitoring service. Hitwise observes that a proliferation of local search providers exists when the market is compared to mainst http://www.epiphanysolutions.co.uk/payperclick/18489266/Competitor-evaluation-SEO-advice Marketers pursuing search engine optimisation (SEO) techniques should evaluate their competitors' link building strategies, according to one blog post. Writing on Search Engine Journal, Ann Smarty observes that exploring the ways in which ot http://www.epiphanysolutions.co.uk/payperclick/18485010/Yahoo-search-marketers-able-to-exclude-more-keywords Marketers are now able to exclude more keywords with Yahoo!, the company has announced. On the Yahoo! Search Marketing blog, marketing communications managing director Roger Park notes that the move to extend the number of keywords to be exc http://www.epiphanysolutions.co.uk/payperclick/18478940/Google-expands-AdSense-for-video Google's AdSense for video is to be expanded and made available to all sites in its content network, it has been revealed. The search giant has announced that the scheme is to be moved from a YouTube-only trial to a beta programme. http://www.epiphanysolutions.co.uk/payperclick/18477155/Yahoo-Search-Assist-fuels-customer-experience-improvement Yahoo! has witnessed an improvement in the satisfaction levels of its users since launching Search Assist, new figures show. A new blog post on the Yahoo! Search Marketing blog reports that the latest Keynote Customer Experience Study shows http://www.epiphanysolutions.co.uk/payperclick/18477150/95-think-paid-search-is-cost-effective The vast majority of respondents to a recent survey claimed paid search marketing techniques were cost-effective. Research from E-consultancy found that 95 per cent of retailers think paid search is either very or quite http://www.epiphanysolutions.co.uk/payperclick/18475138/SEO-can-be-helped-by-good-quality-news News sections can be a good search engine optimisation (SEO) strategy, a new report claims. According to E-consultancy, the most important thing to consider when looking to maximise SEO through industry information feeds is the quality of th http://www.epiphanysolutions.co.uk/payperclick/18472251/AOL-enters-Yahoo-race Internet giant AOL has reportedly opened talks with Yahoo! about a deal that could prevent the search engine being acquired by Microsoft. Yahoo! recently turned down a $42 billion ( £21.5 billion) bid from Microsoft, but speculation is g http://www.epiphanysolutions.co.uk/payperclick/18469231/Google-best-for-multi-lingual-targeting Google is the online ad provider to use when mounting a multi-lingual campaign, according to one blog post. On the QueiroLatino.com blog, the dating site's co-creator Joe Spector notes that he faced challenges when approaching the market's http://www.epiphanysolutions.co.uk/payperclick/18465613/Marketers-should-welcome-demographic-targeting The ability to target particular ages and genders through online ad campaigns could prove lucrative for marketing professionals, it has been claimed. Google recently introduced an option enabling advertisers to focus their display ads on spe http://www.epiphanysolutions.co.uk/payperclick/18465610/Display-ad-success-could-be-obscured-by-click-through-rates The effectiveness of display advertising may not be accurately measured by click-through rates, a new study warns. While 'heavy-clickers' comprise 50 per cent of all display ad clicks, a report from comScore, Starcom and Tacoda points out th http://www.epiphanysolutions.co.uk/payperclick/18464364/Multi-attribution-models-increase-marketers-understanding-of-ads Advertisers are continuously looking for new ways to track the success of advertising techniques, reports an E-consultancy blog. It claims that the last click model - where the only marketing channel rewarded is the one that recorded the las http://www.epiphanysolutions.co.uk/payperclick/18463196/Yahoo---Microsoft-deal-could-lower-ad-cost The prospective Yahoo! and Microsoft merger would significantly impact upon search and display advertising, it has been reported. According to DMNews, if the deal goes ahead, the price of keywords may go down and be a positive step for small http://www.epiphanysolutions.co.uk/payperclick/18462601/Pay-per-click-can-be-expensive-but-worth-it Running a pay-per-click campaign is getting tougher every year as the price of keywords rise and more businesses struggle to compete, it has been reported. However Promotion World added that for small firms, pay-per-click is still a cost-eff http://www.epiphanysolutions.co.uk/payperclick/18456241/Internet-advertising-challenging-traditional-mediums Online advertising is giving traditional marketing mediums such as television and print a run for their money, reports the Investors Chronicle. The publication states that Phil Stokes, UK leader of entertainment and media at PricewaterhouseC http://www.epiphanysolutions.co.uk/payperclick/18455164/Use-Google-tools-with-pay-per-click-firms-are-urged Time is money with keyword campaigns for small businesses, it has been claimed. Commenting on her Search Engine Watch blog, Carrie Hill, a certified search engine marketing expert and promotion account manager for Blizzard Intern http://www.epiphanysolutions.co.uk/payperclick/18452505/Display-ads-to-give-search-a-run-for-its-money Display ads are set to compete with search marketing for dominance in the internet advertising industry, it has been claimed. The New York Times reported that Microsoft's $44.6 billion ( £22.4 billion) bid for Yahoo! alongside Google's r http://www.epiphanysolutions.co.uk/payperclick/18450427/Paid-search-ads-need-updating-regularly Simply buying a keyword is not enough in paid search advertising, it has been reported. According to Internet Retailer magazine, in the retail industry regularly updating an advert with stock updates and changes is vital. Some retai http://www.epiphanysolutions.co.uk/payperclick/18446771/Search-marketing-gives-customer-satisfaction Over $8.6 billion ( £4.3 billion) was spent on search advertising last year, according to a new report by eMarketer. This figure compares to $6.8 billion in 2006 and $5.1 billion the previous year. David Hallerman, senior analys http://www.epiphanysolutions.co.uk/payperclick/18445789/Retail-search-budgets-impressive Retailers increased search marketing spend by 72 per cent in the fourth quarter of 2007, according to MediaPostPublications. The news source reports that there was almost a 44 per cent growth in search advertising budgets compared to the sam http://www.epiphanysolutions.co.uk/payperclick/18442207/Consistency-and-balance-are-key-in-linking-campaigns Balance and consistency are the two most important qualities in link building campaigns, it has been claimed. Arnie Kuenn, president of Vertical Measures, commented on his ISEdb.com blog that as search engines are constantly changing their a http://www.epiphanysolutions.co.uk/payperclick/18440509/Pay-per-click-does-not-have-to-be-scary Paid search marketing may appear expensive and daunting, but this is just a myth, it has been claimed. Christine Churchill, president of KeyRelevance.com, commented on her Search Engine Land blog that many small businesses have expressed con http://www.epiphanysolutions.co.uk/payperclick/18435848/SEO-campaign-should-be-varied A good search engine optimisation (SEO) campaign will use a variety of strategies, it has been reported. According to Neil Salerno, a hotel marketer, a popular website will make use of the pay-per-click or paid advertising options, organic S http://www.epiphanysolutions.co.uk/payperclick/18435843/Successful-paid-search-campaigns-hard-to-achieve A successful paid search campaign is achievable but highly complex, according to one search engine marketer. Commenting on his Search Marketing Standard blog, David Rodnitzky, claimed that the campaign must include a number of search engines http://www.epiphanysolutions.co.uk/payperclick/18435084/Quality-rather-than-quantity-with-links Ensuring a website has quality links built in is one of the most important but difficult parts of search engine optimisation, it has been reported. Commenting on his e-consultancy blog, Patrick Altoft, director of Blogstorm, claimed that thi http://www.epiphanysolutions.co.uk/payperclick/18431511/Big-brands-lead-in-SEO Well-known brands have a natural advantage when it comes to search engine optimisation (SEO), according to one expert in the field. Internet marketing consultant Patrick Altoft, writing in his e-consultancy blog, explained that Google aims t http://www.epiphanysolutions.co.uk/payperclick/18428666/Use-keywords-in-pay-per-click Using keywords or keyphrases in a pay-per-click advertising campaign is an effective way of attracting web traffic, it has been claimed. The American Chronicle states: This will catch the searcher's attention, as he/she will associate http://www.epiphanysolutions.co.uk/payperclick/18427382/Media-buyers-scared-search-engine-algorithms Traditional marketers and media buyers are unequipped to deal with search engine algorithms, it has been claimed. Search Engine Watch, an industry website, has reported that in order to fully understand the technology search engines use to http://www.epiphanysolutions.co.uk/payperclick/18425928/Marketing-officers-to-focus-on-the-web Marketers are changing direction away from traditional advertising strategies and towards innovative online tactics, according to a new survey by the CMO Council. Reported in Ad Week, 45 per cent of chief marketing officers said they plan to http://www.epiphanysolutions.co.uk/payperclick/18418130/Firms-advised-to-plan-SEO-strategy-early Search engine optimisation (SEO) is a lengthy process and therefore online brands need to design their Christmas 2008 strategy now, it has been claimed. Carrie Hill, a certified search engine marketing expert and promotion account manager fo http://www.epiphanysolutions.co.uk/payperclick/18416241/Online-predictions-for-2008 Keywords, local search and pay-per-click advertising are among the top issues that online advertisers need to be working on this year, it has been claimed. According to online marketing firm Oneupweb, these projects are going to be extremely http://www.epiphanysolutions.co.uk/payperclick/18409985/Search-engine-marketing-to-thrive-in-2008 Every aspect of the search engine marketing industry is going to see tremendous growth this year, according to one industry expert. Kent Lewis, president and cofounder of search marketing network SEMpdx and owner of search engine marketing a http://www.epiphanysolutions.co.uk/payperclick/18407904/Search-engine-ads-most-effective In the world of internet advertising, search engine ad results have been found to be the best performing, research has found. The Deliotte amp; Touche's (D amp;T) survey, which was provided to the Hollywood Reporter prior to its official p http://www.epiphanysolutions.co.uk/payperclick/18403303/US-approves-Google-DoubleClick-deal Google's purchase of advertisement tracker firm DoubleClick has been approved by the US federal trade commission (FTC). The FTC said in a statement: After carefully reviewing the evidence, we have concluded that Google's proposed acqui http://www.epiphanysolutions.co.uk/payperclick/18401303/Local-search-dominates-web-ad-growth Local advertising space will make up more than half of the Indian internet ad market in the next two years, according to a search engine. Kiran Konduri, one of the founders of Four Interactive, told the Business Standard that the sector was http://www.epiphanysolutions.co.uk/payperclick/18399641/Google-deal-raises-privacy-concerns Google's takeover of online advertisement firm DoubleClick has sparked concerns on the power the US company would have over the market. As the world's largest internet search engine, experts fear the acquisition would bring large amounts of http://www.epiphanysolutions.co.uk/payperclick/18397593/Reliance-on-paid-links-reveals-a-bad-business The search engine ranking of a business should not depend on paid links, it has been claimed. According to search engine optimisation expert Mike Grehan's blog on the ClickZ Network, if a website is built without natural links it is pr http://www.epiphanysolutions.co.uk/payperclick/18393913/Google-unfestive-towards-paid-links Christmas is the time of year when search engines such as Google alter the way in which they rank websites, reports the Guardian. The newspaper claims that search engines change their algorithms in order to weed out the sites which are not o http://www.epiphanysolutions.co.uk/payperclick/18392233/UK-advertisers-spend-more-on-internet-ads UK advertisers spend more money per person on internet advertising than any other country, it has been claimed. A report by Ofcom found that advertisers are spending £33 per person on internet advertising in the UK, which is double the http://www.epiphanysolutions.co.uk/payperclick/18387105/Google-DoubleClick-merger-may-deter-marketers Google's $3.1 billion ( £1.5 billion) acquisition of DoubleClick may drive marketers towards alternative media sources, rather than attract them to advertise, it has been claimed. Kevin Lee, chairman of search marketing firmDidit, told A http://www.epiphanysolutions.co.uk/payperclick/18384986/Spam-encourages-people-to-buy-study-reveals Despite general opinion that spam emails are annoying, a study has found that the unsolicited emails do in fact encourage consumers to buy. Endai Worldwide found that 50 per cent of people have bought something as a result of a marketing ema http://www.epiphanysolutions.co.uk/payperclick/18382736/Facebooks-tracking-online-ad-platform-accused-of-misleading-users A new online advertisement programme launched by Facebook, which tracks the online activity of users on external activities, has been accused of misleading the public. Researchers who tested the social networking website's new advertising pl http://www.epiphanysolutions.co.uk/payperclick/18381072/Internet-to-become-third-largest-advertising-medium The internet will replace magazines as the world's third-largest medium of advertising, according to industry experts. Steve King, chief executive officer of ZenithOptimedia, told the 35th annual UBS media conference that his company predict http://www.epiphanysolutions.co.uk/payperclick/18379326/Online-businesses-can-be-personal Operating a business online can be cost-effective and personal, according to one expert. Adam Wayland, editor of advisory site smallbusiness.co.uk, explained that an internet business will not only have lower overheads but can also be access http://www.epiphanysolutions.co.uk/payperclick/18375740/Adobe-and-Yahoo-team-up-to-create-PDF-ads Adobe is to launch a new programme allowing Yahoo! to deliver contextually relevant ads on PDF files. Publishers will upload their PDF documents to a Yahoo!-Adobe portal which will then insert pay-per-click adverts to the files, giving them http://www.epiphanysolutions.co.uk/payperclick/18374147/One-quarter-of-websites-fail-FSA-review One in four financial firms have failed a review by the Financial Services Authority (FSA) examining the standards of online advertising. In an examination of 77 companies, 25 per cent of websites did not present clear and unbiased informati http://www.epiphanysolutions.co.uk/payperclick/18371825/News-Corp-to-launch-ad-network News Corp has announced plans to start an internet advertising network. According to Reuters, Fox Interactive Media (FIM) is launching FIM Serve to sell advertising across the whole company, having been initially created for social networkin http://www.epiphanysolutions.co.uk/payperclick/18369239/SMEs-need-to-realise-benefits-of-paid-search Small and medium-sized businesses (SMEs) are not making enough use of search engine advertising, according to new reports. Online magazine the Smart Company claims only one per cent of small to medium-sized businesses in Australia are using http://www.epiphanysolutions.co.uk/payperclick/18366231/Direct-marketing-reaches-potential-consumers Direct marketing reaches the people you want to reach , according to the Chartered Institute of Marketing. It claimed that as the markets are so well segmented , not using database material in an effective, targeted way http://www.epiphanysolutions.co.uk/payperclick/18362835/Google-not-preparing-UK-wireless-bid Google is not planning to become the UK's national wireless broadband provider, according to the Register. The news provider reports that Chris Sacca, head of special initiatives for Google, is meeting regulators of Ofcom but the firm is not http://www.epiphanysolutions.co.uk/payperclick/18362832/UK-businesses-dragging-their-heels-in-online-advertising UK businesses online advertising budgets are reflecting consumer habits, according to the Business. The magazine reports that despite people consuming 25 per cent of all their media through the internet, companies are still dedicating 12 per http://www.epiphanysolutions.co.uk/payperclick/18361276/Yahoo-newspaper-group-still-growing As the Yahoo! newspaper group prepares for its one-year anniversary it has acquired 17 more newspapers, reports the Associated Press. The Columbus Dispatch and 16 of the New York Times' regional newspapers joined the group, making a total of http://www.epiphanysolutions.co.uk/payperclick/18361140/Paid-search-ads-speed-ahead-of-ad-industry Paid search advertising is increasing at double the speed of the rest of the industry, according to figures from research company Frost and Sullivan. Reported by the Australian Media, the firm claims paid search ads will reach $416 million ( http://www.epiphanysolutions.co.uk/payperclick/18358480/2007-was-a-pivotal-year-for-online-ads-says-expert This year has set new standards in the online advertising industry, according to Exponential Interactive. New ideas such as media search and ad-exchanges along with the increase in popularity of social networks and widgets mean http://www.epiphanysolutions.co.uk/payperclick/18358463/Microsoft-announces-advertising-aims Microsoft wants to be one of the top two competitors in the online advertising market, according to a company executive. Kevin Johnson, president of the company's platforms and services division, claimed that the firm aims to carry out a http://www.epiphanysolutions.co.uk/payperclick/18357698/SMEs-can-now-afford-direct-marketing Digital marketing has ensured that small-to-medium sized enterprises (SMEs) can now afford direct marketing campaigns, according to the Institute of Direct Marketing. It explained that email marketing strategies, paid search and affiliate m http://www.epiphanysolutions.co.uk/payperclick/18356098/EU-delays-Google-acquisition-decision Google looks unlikely to receive permission to acquire DoubleClick before the end of the year. The EU commission responsible for investigating the proposed deal in light of competition in the online advertising sector has said more time is http://www.epiphanysolutions.co.uk/payperclick/18355979/-People-need-to-be-educated-about-online-ad-tracking Web users are finding the idea of behavioural tracking scary but advertisers simply need to explain what is involved, according to the Internet Advertising Bureau (IAB). Programs manager of the IAB Jack Wallington explained that http://www.epiphanysolutions.co.uk/payperclick/18355973/Email-marketing-is-cheap-and-simple The internet is an effective tool for small businesses to target their customers, according to the Direct Marketing Association (DMA). Head of interactive media for the DMA Robert Dirskovski said that email marketing is a very efficie http://www.epiphanysolutions.co.uk/payperclick/18354234/10-million-prize-for-Android-developers Developers building new applications for Google's Android will have a chance of winning $10 million ( £4.8 million). Android is a new software package recently launched by Google in cooperation with various technology and mobile compani http://www.epiphanysolutions.co.uk/payperclick/18352439/IAB-Targeted-adverts-are-useful-and-successful Targeting adverts to suit user behaviour is giving people something that is more useful , claims the Internet Advertising Bureau (IAB). According to the organisation, the large companies that carry out this strategy are open http://www.epiphanysolutions.co.uk/payperclick/18352434/Online-ads-to-grow-despite-credit-crunch Even if the advertising industry is affected by the US economic recession, spending on online marketing is expected to remain high, claimed the Financial Times. Eric Bader, managing director of digital at MediaVest, told the newspaper that e http://www.epiphanysolutions.co.uk/payperclick/18350064/SMEs-need-to-invest-more-for-website-visibility Money is being wasted on websites that nobody sees, according to new research. Some 62 per cent of businesses with an online presence are failing to invest in search marketing campaigns so customers can find them, Microsoft has said. http://www.epiphanysolutions.co.uk/payperclick/18348782/AOL-builds-up-ad-company-portfolio AOL has acquired its fourth online advertising company this year. It has paid $340 million ( £162 million) for targeted-ad firm Quigo, which will act as a final part of its advertising venture Platform-A. AOL has already purchas http://www.epiphanysolutions.co.uk/payperclick/18346644/Credit-crunch-causes-slowdown-in-ad-spending The unstable financial market has led to a market research company to lower their US internet advertising spending forecast. Reported in Forbes, eMarketer still expects the industry to remain healthy because of large businesses' vast ad budg http://www.epiphanysolutions.co.uk/payperclick/18346634/Businesses-to-create-Facebook-profiles Companies are to be able to make their own profile on social network site Facebook. The website is also planning to share user information to advertisers and allow advertising sharing between individual members. Facebook founder M http://www.epiphanysolutions.co.uk/payperclick/18343106/MySpace-to-hyper-target-consumers-with-ads After completing the first phase of a pilot scheme, MySpace is to use members' personal information to target adverts to their individual interests. The system is named hyper-targeting and the company claims that more than 50 adv http://www.epiphanysolutions.co.uk/payperclick/18341556/Mixed-outlook-for-sponsored-links Click rates on paid-for links are decreasing but industry experts think it could just be a blip , it has been reported. According to Rhys Williams, founder of digital media agency Agenda 21, busier search content is affecting the http://www.epiphanysolutions.co.uk/payperclick/18338167/Google-makes-social-networking-move Search engine Google is set to announce distribution network, OpenSocial on Thursday November 1st. It is an initiative designed so that developers can create social networking applications that will run on a number of websites. Unlike Facebo http://www.epiphanysolutions.co.uk/payperclick/18338162/Bloggers-hit-out-at-PageRank-punishment Google has lowered a number of website's PageRank - a ranking out of ten on how useful the site is - for receiving money for linking to other websites. However a number of bloggers have hit out at Google's actions, claiming that selling link http://www.epiphanysolutions.co.uk/payperclick/18336576/Australia-OKs-Google---Double-Click-deal Google and DoubleClick's $3.1 billion ( £1.5 billion) merger has been cleared by the Australian Competition and Consumer Commission (ACCC). The ACCC confirmed that they have no concerns that the deal will affect anti-trust or competition http://www.epiphanysolutions.co.uk/payperclick/18334939/Google-confident--EU-will-clear-DoubleClick-purchase As the European C c ommission continues to review Google's bid for DoubleClick, the search engine remains sure it will be cleared. Google bought online advertising placement company DoubleClick for $3.1 billion ( £1.5 billion) in April 2 http://www.epiphanysolutions.co.uk/payperclick/18334910/New-MySpace-rival-Hulu-is-launched NBC and News Corp are set to launch new online video website Hulu, offering free films and television programmes. The website will rival Apple's iTunes and Google's YouTube, all supported by online advertising. Users can watch episodes of Th http://www.epiphanysolutions.co.uk/payperclick/18332892/Email-marketing-worth-investing-in-says-DMA An email advertising campaign can be a good investment, claims the Direct Marketing Association (DMA). It said that studies have shown that if an email is directly related to the needs of the customer, they are likely to engage with the comp http://www.epiphanysolutions.co.uk/payperclick/18332885/Google-keeps-quiet-about-Microsoft-Facebook-deal Search engine Google has so far declined to comment on losing out to rival Microsoft in a war over Facebook shares. Microsoft paid $240 million ( £117 million) for a 1.6 per cent stake of the social networking site. Google was also repor http://www.epiphanysolutions.co.uk/payperclick/18331240/Microsoft-beats-Google-in-Facebook-war Microsoft has paid out $240 million ( £117 million) for a 1.6 per cent stake in social network site Facebook. It beat major search engine rival Google in the bid to become Facebook's exclusive advertising platform as it expands outside o http://www.epiphanysolutions.co.uk/payperclick/18331230/Search-marketing-is-vital-for-CPG-companies-says-comScore Consumer Packaged Goods (CPG) companies can reap the benefits of offline sales as a result of search marketing, reveals a study by digital media measurer comScore. It claims that a majority of US customers use the internet to search for CPG http://www.epiphanysolutions.co.uk/payperclick/18329122/Google-offers-new-concessions-in-DoubleClick-review Google promises to keep DoubleClick business practices unchanged, in the latest development in the ongoing EU review. The European commission recently announced it will take until November 13th to review the anti-trust and competition concer http://www.epiphanysolutions.co.uk/payperclick/18324306/IAB-Small-businesses-can-afford-sponsored-listing Paid search listing is realistically affordable , says the Internet Advertising Bureau, although it warns that prices will increase in more competitive sectors. Keywords, link networks and quality content are central to a company' http://www.epiphanysolutions.co.uk/payperclick/18320974/AOL-making-a-play-for-online-advertising One-fifth of AOL's work force are to be laid off. It is the company's latest attempt to switch its focus from internet provider to online ad seller. In a memo leaked to the press, the company detailed how the 2,000 cuts would allow AOL to be http://www.epiphanysolutions.co.uk/payperclick/18320954/Yahoo-powers-health-search Online health information provider WebMD has signed an exclusive search and advertising deal with Yahoo! The deal will provide Yahoo! sponsored searches across all the WebMD sites in a multi-year advertising contract. According to the search http://www.epiphanysolutions.co.uk/payperclick/18317417/Google-bid---not-a-privacy-issue The European commission will not look at privacy issues in its review of Google's purchase of advertising group DoubleClick, but will instead focus solely on competition. Google bought the advertising company in April 2007 for $3.1 billion ( http://www.epiphanysolutions.co.uk/payperclick/18315525/Updated-enterprise-search-tool-from-Google The world's biggest search engine has launched the fifth version of it's Google Search Appliance hardware. The updated product has enhanced security and reach, says the company. The software allows businesses to gain from Google's research a http://www.epiphanysolutions.co.uk/payperclick/18313245/Google-and-DoubleClick-merger-may-get-the-go-ahead Experts think US regulators will approve Google's purchase of DoubleClick advertising company, says Reuters. The $3.1 billion ( £1.5 billion) buy was opposed by competitors Microsoft and Yahoo! who claimed the deal flouted privacy and an http://www.epiphanysolutions.co.uk/payperclick/18309896/Google-launches-video-advertising One of the UK's leading search engines Google is now offering advertisers 'video units' to connect with consumers. According to Google the units are a scalable and cost-effective way for online advertisers to target their audiences. http://www.epiphanysolutions.co.uk/payperclick/18308745/University-initiative-launched-by-Google-and-IBM Search engine Google and IBM have paired up with American universities to promote cloud computing . The two companies will create large data centres that students can tap into and share resources. Through the shared processors, th http://www.epiphanysolutions.co.uk/payperclick/18308531/Yahoo-and-eBay-join-forces-in-the-fight-against-phishing Search engine provider Yahoo! and online marketplace eBay are in collaboration to protect their customers from fraud. Phishing is when fraudulent emails are sent to consumers requesting personal information and Paypal, eBay's payment unit, h http://www.epiphanysolutions.co.uk/payperclick/18305700/Microsoft-here-to-stay-in-online-advertising-sector-chief-exec-states Microsoft's move towards the online advertising sector is neither a whim nor a flash in the pan, the company's chief executive has stated. Steve Ballmer told a conference of European advertising agencies - and their clients - that Microsoft http://www.epiphanysolutions.co.uk/payperclick/18298884/Heavyweights-Google-and-Microsoft-spar-in-Senate A Senate hearing in which Google and Microsoft appeared as adversaries has been likened to a sparring session. The Los Angeles Times made the comparison as it reported on the proceedings, which centre on Google's proposed takeover of adverti http://www.epiphanysolutions.co.uk/payperclick/18287762/Google-jumps-on-widget-bandwagon Google, the most widely used search engine in the world, is using new technology to help distribute its advertising. By using widgets - pieces of code which bring in content from third-party websites when activated - the search engine is cas http://www.epiphanysolutions.co.uk/payperclick/18284164/New-York-Times-cancels-subscriptions The New York times has announced that it will be ending its practice of charging for subscriptions to its website. And it has revealed that the move has been prompted primarily by a rise in people using search engines to find the news they w http://www.epiphanysolutions.co.uk/payperclick/18278906/Mobile-ads-can-boost-click-through-research-finds Advertisers and webmasters may be interested in statistics relating to mobile marketing campaigns that were released this week by an agency which studied car manufacturer Hyundai. Analysis of the automaker's marketing has revealed that click http://www.epiphanysolutions.co.uk/payperclick/18278900/Language-used-can-affect-clickthrough-research-finds Marketers that use newsletters can improve their clickthrough rates substantially by changing the words they use in their hyperlinks, it has been claimed. According to research conducted by Marketing Sherpa, using the optimum keyword arrange http://www.epiphanysolutions.co.uk/payperclick/18277061/Google-advises-retailers-to-begin-thinking-about-Christmas Google has advised advertisers and retailers with an online presence to begin thinking about Christmas. The search engine issued the advice via its Adwords blog, warning retailers that a report entitled Holiday eSpending has found that many http://www.epiphanysolutions.co.uk/payperclick/18275973/Google-search-results-to-include-video Search engine Google has recently announced that it will be changing the way it displays search results. In future, video and images will be integrated into sponsored search results, a spokesman revealed this week. Nicholas Fox told http://www.epiphanysolutions.co.uk/payperclick/18272581/Pay-per-click-is-route-to-success-company-claims Multi-media marketing company Saurus has cited the use of techniques such as pay per click advertising as a key factor in its recent success. The company revealed to the Western Mail that it has made more then £2 million in its first ye http://www.epiphanysolutions.co.uk/payperclick/18269039/Yahoo-muscles-in-on-marketing The search engine Local.com has announced that it has extended its contract with Yahoo! to provide sponsored search results. Heath Clarke, Local.com chief executive, said Yahoo!'s considerable base of high-quality loc