Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
11th March 2008
Combination of natural and paid search 'is best'
Web promotional strategies combining natural and paid search achieve the best results, according to one industry company. Michigan firm Oneupweb told MediaPost that integration is the next big trend that is going to sweep the marketing world... Combination of natural and paid search 'is best' >>
10th March 2008
New keyword options 'simplify search'
A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co... New keyword options 'simplify search' >>
6th March 2008
Budgeting is 'the key to search marketing success'
Paid search marketers have been advised by Yahoo! to remember the importance of careful budget management. Writing on the Yahoo! Search Marketing Blog, Kastle Waserma, communications manager for the firm's customer solutions department, clai... Budgeting is 'the key to search marketing success' >>
5th March 2008
Local search market "open"
In contrast to the monopolised general search market, local search has been described as open by one web traffic monitoring service. Hitwise observes that a proliferation of local search providers exists when the market is compared to mainst... Local search market "open" >>
29th February 2008
Competitor evaluation SEO advice
Marketers pursuing search engine optimisation (SEO) techniques should evaluate their competitors' link building strategies, according to one blog post. Writing on Search Engine Journal, Ann Smarty observes that exploring the ways in which ot... Competitor evaluation SEO advice >>
27th February 2008
Yahoo! search marketers able to exclude more keywords
Marketers are now able to exclude more keywords with Yahoo!, the company has announced. On the Yahoo! Search Marketing blog, marketing communications managing director Roger Park notes that the move to extend the number of keywords to be exc... Yahoo! search marketers able to exclude more keywords >>
22nd February 2008
Google expands AdSense for video
Google's AdSense for video is to be expanded and made available to all sites in its content network, it has been revealed. The search giant has announced that the scheme is to be moved from a YouTube-only trial to a beta programme. ... Google expands AdSense for video >>
21st February 2008
Yahoo! Search Assist 'fuels customer experience improvement'
Yahoo! has witnessed an improvement in the satisfaction levels of its users since launching Search Assist, new figures show. A new blog post on the Yahoo! Search Marketing blog reports that the latest Keynote Customer Experience Study shows ... Yahoo! Search Assist 'fuels customer experience improvement' >>
21st February 2008
95% 'think paid search is cost effective'
The vast majority of respondents to a recent survey claimed paid search marketing techniques were cost-effective. Research from E-consultancy found that 95 per cent of retailers think paid search is either "very" or "quite&quo... 95% 'think paid search is cost effective' >>
20th February 2008
SEO 'can be helped by good quality news'
News sections can be a good search engine optimisation (SEO) strategy, a new report claims. According to E-consultancy, the most important thing to consider when looking to maximise SEO through industry information feeds is the quality of th... SEO 'can be helped by good quality news' >>
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