Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
28th March 2008
More industries 'using web strategies for demographic targeting'
A growing number of sectors are recognising the benefits that web marketing can offer, a new report claims. New figures from comScore indicate that the automobile industry is investing a growing amount into internet advertising - a trend whi... More industries 'using web strategies for demographic targeting' >>
27th March 2008
Boost forecast for alt media spending
Spending on alternative media could reach $161 billion (£321 billion) by 2012, according to one forecast. A new report from PQ Media Research asserts that vehicles such as mobile devices, digital out-of-home networks and social networks... Boost forecast for alt media spending >>
25th March 2008
Strategic partnership success for online directory enquiries
US web directory enquiries services are achieving increased success through the formation of strategic partnerships, one digital world analyst asserts. A new report from comScore notes that the competitive sector of internet yellow pages (IY... Strategic partnership success for online directory enquiries >>
25th March 2008
Old guard adopting web ad initiatives
Traditional media companies are increasingly launching tailored ad initiatives in a bid to rival online giants like Google in the web marketing sphere, a new report observes. The latest company to make such a move is Forbes, which the Associ... Old guard adopting web ad initiatives >>
20th March 2008
New community for adCenter
Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space. The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to ... New community for adCenter >>
19th March 2008
Search engine in click fraud prevention deal with online auditor
A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York... Search engine in click fraud prevention deal with online auditor >>
18th March 2008
Search marketers 'should work on ad quality'
Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi... Search marketers 'should work on ad quality' >>
14th March 2008
Marketers 'should target online news consumers'
Heavy consumers of internet news are a prize for online marketing professionals, according to a new report. The digital revolution means that more people are consuming news, comScore's latest research indicates - but these people are reporte... Marketers 'should target online news consumers' >>
13th March 2008
Google completes DoubleClick purchase
Google has purchased DoubleClick for $3.1 billion (£6.2 billion) after the European Union cleared the deal earlier this week. The deal was finalised on Tuesday March 11th, with Google's acquisition of the web advertising company highlig... Google completes DoubleClick purchase >>
12th March 2008
Yahoo! advice ahead of minimum bid change
Yahoo! has issued some advice to search marketers ahead of the forthcoming change to the minimum bid system. Over the next few weeks, sponsored search minimum bids are no longer fixed at $10 (£5) but will follow an auction model, throug... Yahoo! advice ahead of minimum bid change >>
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