Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
14th April 2008
Online advertising 'modernised' with new Yahoo! platform
The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP's launch, Sue Decker claimed on the Yodel Anecdotal blog that "the impact is hard to overstate".... Online advertising 'modernised' with new Yahoo! platform >>
11th April 2008
Yahoo! in talks with AOL
Yahoo! is attempting to steer away from a joint-takeover by Microsoft and Rupert Murdoch's News Corporation by merging with AOL, it has emerged. According to reports, Time Warner - which purchased AOL eight years ago on the cusp of the dotco... Yahoo! in talks with AOL >>
11th April 2008
Cancer, pregnancy top health searches
The health conditions most likely to be queried on the web in February were cancer and pregnancy, a new report has revealed. Figures from comScore have identified that pregnancy was the subject of 8,841 searches over the course of the month,... Cancer, pregnancy top health searches >>
9th April 2008
Trademark bid move 'to have an effect on paid search'
Google's decision to allow non-trademark owners to bid for trademarked terms is significant, says Hitwise. From May, the new rules are to be implemented, in a move that brings a system already active in the paid search sphere in the US and C... Trademark bid move 'to have an effect on paid search' >>
8th April 2008
Over 25% of web car insurance quotes 'referred by search'
More than a quarter of all online quotes for vehicle cover were referred by search activity last year, a new report has revealed. According to comScore, the number of car insurance quotes referred by web searches rose by 36 per cent last yea... Over 25% of web car insurance quotes 'referred by search' >>
8th April 2008
Search marketers 'should measure actionable elements'
Search engine marketing campaigns may receive a boost from the measurement of "actionable elements", according to one expert. Advertisers need to consider more than just sales figures when mounting their campaigns, recommends Olivi... Search marketers 'should measure actionable elements' >>
4th April 2008
Google to sell off DoubleClick's Performics
Search giant Google has announced plans to sell off the Performics division of DoubleClick as part if its integration strategy. Google purchased DoubleClick last month for $3.1 billion and has now received regulatory approval for the acquisi... Google to sell off DoubleClick's Performics >>
2nd April 2008
18.9% growth for online ads, says report
The online ad industry in the US grew by 18.9 per cent last year, new data reveals. While down on the 2006 figure of 35 per cent, the sector's advancement still outpaced all other industry sectors, according to Nielsen Company research. ... 18.9% growth for online ads, says report >>
1st April 2008
Yahoo! launches new site for women
A new site has been launched by Yahoo! aimed at women between 25 and 34-years-old. Entitled Shine, the new magazine features syndicated content from magazines like Glamour and Good Housekeeping as well as original copy from Yahoo!'s editoria... Yahoo! launches new site for women >>
31st March 2008
Dispelling negative press with paid search
Paid search can be a good way of countering negative press, suggests a new blog post. According to E-consultancy, companies who utilise paid links to acknowledge customers searching for bad news about their brand could help transform negativ... Dispelling negative press with paid search >>
Bookmark and share 'Paid Search (PPC) News'