Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
1st May 2008
Microsoft 'yet to reach Yahoo! resolution'
Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report. The software giant's board of directors met on Wednesday to mull over whether they would take the company's $41.8 billion (... Microsoft 'yet to reach Yahoo! resolution' >>
28th April 2008
Yahoo! faces proxy fight
Yahoo! could be facing a proxy fight after letting Microsoft's takeover deadline pass quietly this weekend. Three weeks ago, the software giant's chief executive, Steve Ballmer, told Yahoo! it must accept Microsoft's 31 cents-per-share offer... Yahoo! faces proxy fight >>
23rd April 2008
Microsoft stands firm as Yahoo! results beat forecasts
Yahoo! has announced prediction-beating third-quarter earnings, but there is said to be little chance of Microsoft raising its offer for the web pioneer. Jerry Yang, the company's co-founder and chief executive, said that the $542.2 million ... Microsoft stands firm as Yahoo! results beat forecasts >>
22nd April 2008
Internet 'can raise business profile'
Small businesses can raise their profile with savvy use of internet marketing strategies, it has been claimed. John De Groot, managing director of Startup Co, said that the advantages of the web extend beyond the ability to sell online for s... Internet 'can raise business profile' >>
21st April 2008
SEM investment 'set to increase'
Investment in search engine marketing (SEM) among UK companies is on the up, a new study suggests. Firms are preparing to invest more in both paid search and organic search engine optimisation (SEO) techniques this year, according to researc... SEM investment 'set to increase' >>
18th April 2008
Google search ad outsourcing 'closer for Yahoo!'
Yahoo! and Google have completed a preliminary test for a search ad outsourcing deal, a new report suggests. According to the Wall Street Journal, Yahoo! is closer to a deal that would see its search advertising business outsourced to Google... Google search ad outsourcing 'closer for Yahoo!' >>
18th April 2008
Paid search 'claws back rankings for GoCompare.com'
Blacklisted car insurance comparison site GoCompare.com has used paid search to edge its way back up the Google rankings, a new report claims. According to Hitwise, the website has steadily improved its position for searches on the term 'car... Paid search 'claws back rankings for GoCompare.com' >>
15th April 2008
Ad networks 'honing behavioural techniques'
Demographic and behavioural targeting by ad networks is growing more sophisticated, a new report indicates. Jeff Hackett, vice-president of comScore, said that ad networks are becoming more efficient at behavioural targeting as they extend t... Ad networks 'honing behavioural techniques' >>
14th April 2008
'Avoid industry jargon in search marketing'
Marketers risk alienating consumers with misguided paid search campaigns, one commentator warns. Melissa Burdon asserts on Future Now that search strategies need to avoid marketing jargon and speak the same language as their customers. ... 'Avoid industry jargon in search marketing' >>
14th April 2008
Competition worries over Google-Yahoo! prospect
Competition authorities in the US and Europe could have concerns about a deal between Yahoo! and Google, new reports suggest. As speculation mounts over a possible merger between Microsoft and Yahoo! or an alternative deal that would combine... Competition worries over Google-Yahoo! prospect >>
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