Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
16th May 2008
Icahn doesn't understand Microsoft's offer, says Yahoo!
The proxy takeover being mounted by Carl Icahn, the billionaire investor with a history of involvement in similar incidents, has awoken Yahoo!'s defences. Investor unrest has been developing in the Yahoo! camp after the company would not acc... Icahn doesn't understand Microsoft's offer, says Yahoo! >>
15th May 2008
Internet 'boosting UK news audience'
Online news is providing a boost to overall audience numbers for current affairs providers in the UK, one expert has commented. Jack Flanagan, comScore's executive vice-president, said that the growing prominence of web news could be a good ... Internet 'boosting UK news audience' >>
15th May 2008
Icahn 'to lead proxy fight for Yahoo!'
A proxy struggle for Yahoo! could be led by billionaire investor Carl Icahn, new reports suggest. The deadline for nominating a dissident board is today (May 15th) and Mr Icahn, who has a history of involvement in proxy battles, has a slate ... Icahn 'to lead proxy fight for Yahoo!' >>
12th May 2008
Shareholder 'discontent' for Yahoo! and Microsoft
Investors in both Microsoft and Yahoo! are unhappy with the way the aborted takeover talks were handled, a new report claims. Microsoft chief executive Steve Ballmer and his Yahoo! equivalent, Jerry Yang, are facing a backlash from sharehold... Shareholder 'discontent' for Yahoo! and Microsoft >>
12th May 2008
YouTube ads 'to get more interesting'
Advertising on YouTube is ready to evolve, the video streaming site's owner announced recently. Google, which bought the user-generated broadcasting site two years ago for $1.65 billion (£846.14 million), admitted in a recent interview ... YouTube ads 'to get more interesting' >>
9th May 2008
Google-Yahoo! ad trial "successful"
The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs. Eric Schmidt, chief executive of Google, said before the company's annual meeting this week that the two-week pilot initiative, which saw the fir... Google-Yahoo! ad trial "successful" >>
8th May 2008
Google PPC policy reversal welcomed
One online travel agency has said that it is pleased with Google's recent decision to reverse its policy on trademark keywords. Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4... Google PPC policy reversal welcomed >>
6th May 2008
Yahoo!, Google 'in talks with regulators'
Anti-trust regulators are being consulted over a potential tie-up between Google and Yahoo!, it has emerged. Reuters has revealed that a source close to Google confirmed the final details of a deal have not been finalised. An agreem... Yahoo!, Google 'in talks with regulators' >>
2nd May 2008
DoubleClick in mobile ad network integration
DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he... DoubleClick in mobile ad network integration >>
2nd May 2008
Microsoft to announce Yahoo! move "in very short order"
Steve Ballmer, Microsoft's chief executive, wants to reach a decision on the company's potential purchase of Yahoo! soon. The boss of the world's largest software firm told employees at a meeting this week that the company had three options ... Microsoft to announce Yahoo! move "in very short order" >>
Bookmark and share 'Paid Search (PPC) News'