Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
29th May 2008
Search marketing 'offers endless opportunities'
Google chairman and chief executive Eric Schmidt has reiterated the opportunities that search engine marketing (SEM) has to offer. In an interview with Faz.net, he explained that SEM will continue to benefit from a variety of new trends, suc... Search marketing 'offers endless opportunities' >>
27th May 2008
Microsoft withdraws book scanning plans
Software giant Microsoft took a step back from its rivalry with Google last week as it announced the abandonment of plans to digitise millions of books. The company revealed in a blog post that its would no longer be pursuing a book scan pro... Microsoft withdraws book scanning plans >>
27th May 2008
April e-commerce 'up 6%'
E-commerce growth experienced a six per cent hike between March and April, new figures indicate. According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month. &... April e-commerce 'up 6%' >>
23rd May 2008
Microsoft launches Live Search cashback
Consumers are to be offered cashback on purchases made through Microsoft's search service, it was announced this week. A proportion of any transaction made via the software giant's Live Search is to be refunded, in a reward scheme that seeks... Microsoft launches Live Search cashback >>
23rd May 2008
July annual meeting postponed by Yahoo!
A meeting of Yahoo! shareholders planned for July 3rd has been postponed, it has emerged. The company has not specified a date for the rescheduled annual meeting, but it is thought the firm wants more time to prepare a defence against Carl I... July annual meeting postponed by Yahoo! >>
22nd May 2008
Mobile devices "prime opportunity" for advertisers
Advertisers should be looking to target consumers through their mobiles, Microsoft said this week. Speaking at the company's advance08 forum for online advertising leadership, Microsoft's corporate vice-president of mobile services, Brian Ar... Mobile devices "prime opportunity" for advertisers >>
21st May 2008
Yahoo! defends its privacy in court
Attorneys for shareholders in Yahoo! are calling for the release of information regarding Microsoft's $47.5 billion (£24.2 billion) bid for the search pioneer. The shareholders are alleging that Yahoo! is protecting documents in order t... Yahoo! defends its privacy in court >>
20th May 2008
Google Maps says hello to property market
Property advertisers may soon be able to pay for links on Google Maps, a new report suggests. The feature has integrated a facility which allows users to search for homes for sale in particular areas or around specific postcodes. Re... Google Maps says hello to property market >>
20th May 2008
Google 'says nice things about Yahoo!'
At the Google conference in Hertfordshire this week, co-founder Sergey Brin was positive about a potential deal with Yahoo!. In a move which the Guardian claimed could indicate Google's possible emergence as a "white knight" to sav... Google 'says nice things about Yahoo!' >>
19th May 2008
BT-Yahoo! security feature withdrawn
Yahoo! and BT have suspended a security feature temporarily after it prevented some BT customers from being able to send emails, it has been reported. According to the Guardian, the measure required messages to display a Yahoo! or BT address... BT-Yahoo! security feature withdrawn >>
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