Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
19th June 2008
Google: "Fast is better than slow"
Search advertising giant Google is set to incorporate page load time into the Quality Score given to keywords. Heather Lane wrote on Inside AdWords that advertisers can improve their Quality Score by working on load time, as landing pages ar... Google: "Fast is better than slow" >>
19th June 2008
Longer videos 'could boost video advertising'
The impact of advertising on video streaming site YouTube could grow as the portal begins to introduce longer videos, a new report observes. Chad Hurley and Steve Chan, founders of the site, are interested in testing the potential of longer ... Longer videos 'could boost video advertising' >>
18th June 2008
Paid search 'driving' web advertising expenditure
Investment in paid search is the main driver of online advertising expenditure, which is predicted to exceed investment in TV advertising by the end of the year. Paid search is the key factor in the shift from television-based marketing to w... Paid search 'driving' web advertising expenditure >>
17th June 2008
A pair of mobile advertising deals for Yahoo!
Yahoo! has formed mobile advertising partnerships with two operators, which will carry graphical marketing campaigns sold and serviced by the search pioneer. New deals with Idea Cellular and Maxis Communications - both of which have recently... A pair of mobile advertising deals for Yahoo! >>
17th June 2008
Google-Yahoo! deal 'could drive IM marketing'
The Google-Yahoo! tie-up could set the stage for the growing prominence of instant messaging in the social networking advertising arena, one analyst has said. As well as enabling the display of Google ads on Yahoo!'s search results, the new ... Google-Yahoo! deal 'could drive IM marketing' >>
16th June 2008
Microsoft: Yahoo! deal hands 90% of search business to Google
Microsoft, whose negotiations over a Yahoo! takeover reached a dead end last week when the search firm announced an advertising deal with Google, has spoken out against the arrangement. According to sources close to the firm who spoke to Reu... Microsoft: Yahoo! deal hands 90% of search business to Google >>
13th June 2008
Google to place ads next to Yahoo! search results
Yahoo! is to let Google position ads alongside its search results under a new deal that has emerged after takeover talks with Microsoft reached an official dead end. Both Microsoft and Yahoo! confirmed that a total acquisition is no longer b... Google to place ads next to Yahoo! search results >>
10th June 2008
Spending on online advertising increases
Last year saw a marked increase in the proportion of advertising market expenditure allotted to internet marketing, it has been suggested. Figures released earlier this week by the Advertising Association indicate that advertising spend on i... Spending on online advertising increases >>
30th May 2008
Higher paid clickthrough rates for Google
Google has reported higher paid clickthrough rates for April while other leading search engines have posted declines in their performance. Rising 20 per cent compared to April last year, Google's US paid clickthrough rate has now reached its... Higher paid clickthrough rates for Google >>
30th May 2008
Top tips for avoiding PPC mistakes
An internet marketing expert has offered some top tips for companies looking to make the most of their online pay-per-click (PPC) campaigns. Writing for the internet marketing news website Marketing Pilgrim, Ann Stanley says companies often ... Top tips for avoiding PPC mistakes >>
Bookmark and share 'Paid Search (PPC) News'