Paid Search (PPC) News

The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.

18th September 2007

New York Times cancels subscriptions

The New York times has announced that it will be ending its practice of charging for subscriptions to its website. And it has revealed that the move has been prompted primarily by a rise in people using search engines to find the news they w... New York Times cancels subscriptions >>

13th September 2007

Mobile ads can boost click through, research finds

Advertisers and webmasters may be interested in statistics relating to mobile marketing campaigns that were released this week by an agency which studied car manufacturer Hyundai. Analysis of the automaker's marketing has revealed that click... Mobile ads can boost click through, research finds >>

13th September 2007

Language used can affect clickthrough, research finds

Marketers that use newsletters can improve their clickthrough rates substantially by changing the words they use in their hyperlinks, it has been claimed. According to research conducted by Marketing Sherpa, using the optimum keyword arrange... Language used can affect clickthrough, research finds >>

12th September 2007

Google advises retailers to begin thinking about Christmas

Google has advised advertisers and retailers with an online presence to begin thinking about Christmas. The search engine issued the advice via its Adwords blog, warning retailers that a report entitled Holiday eSpending has found that many ... Google advises retailers to begin thinking about Christmas >>

11th September 2007

Google search results to include video

Search engine Google has recently announced that it will be changing the way it displays search results. In future, video and images will be integrated into sponsored search results, a spokesman revealed this week. Nicholas Fox told... Google search results to include video >>

7th September 2007

Pay per click is route to success, company claims

Multi-media marketing company Saurus has cited the use of techniques such as pay per click advertising as a key factor in its recent success. The company revealed to the Western Mail that it has made more then £2 million in its first ye... Pay per click is route to success, company claims >>

5th September 2007

Yahoo! muscles in on marketing

The search engine Local.com has announced that it has extended its contract with Yahoo! to provide sponsored search results. Heath Clarke, Local.com chief executive, said Yahoo!'s "considerable" base of "high-quality" loc... Yahoo! muscles in on marketing >>

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