Paid Search (PPC) News

The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.

17th October 2007

Yahoo! powers health search

Online health information provider WebMD has signed an exclusive search and advertising deal with Yahoo! The deal will provide Yahoo! sponsored searches across all the WebMD sites in a multi-year advertising contract. According to the search... Yahoo! powers health search >>

15th October 2007

Google bid - 'not a privacy issue'

The European commission will not look at privacy issues in its review of Google's purchase of advertising group DoubleClick, but will instead focus solely on competition. Google bought the advertising company in April 2007 for $3.1 billion (... Google bid - 'not a privacy issue' >>

12th October 2007

Updated enterprise search tool from Google

The world's biggest search engine has launched the fifth version of it's Google Search Appliance hardware. The updated product has enhanced security and reach, says the company. The software allows businesses to gain from Google's research a... Updated enterprise search tool from Google >>

11th October 2007

Google and DoubleClick merger may get the go-ahead

Experts think US regulators will approve Google's purchase of DoubleClick advertising company, says Reuters. The $3.1 billion (£1.5 billion) buy was opposed by competitors Microsoft and Yahoo! who claimed the deal flouted privacy and an... Google and DoubleClick merger may get the go-ahead >>

9th October 2007

Google launches video advertising

One of the UK's leading search engines Google is now offering advertisers 'video units' to connect with consumers. According to Google the units are a "scalable and cost-effective" way for online advertisers to target their audiences. ... Google launches video advertising >>

8th October 2007

University initiative launched by Google and IBM

Search engine Google and IBM have paired up with American universities to promote "cloud computing". The two companies will create large data centres that students can tap into and share resources. Through the shared processors, th... University initiative launched by Google and IBM >>

8th October 2007

Yahoo! and eBay join forces in the fight against phishing

Search engine provider Yahoo! and online marketplace eBay are in collaboration to protect their customers from fraud. Phishing is when fraudulent emails are sent to consumers requesting personal information and Paypal, eBay's payment unit, h... Yahoo! and eBay join forces in the fight against phishing >>

4th October 2007

Microsoft here to stay in online advertising sector, chief exec states

Microsoft's move towards the online advertising sector is neither a whim nor a flash in the pan, the company's chief executive has stated. Steve Ballmer told a conference of European advertising agencies - and their clients - that Microsoft ... Microsoft here to stay in online advertising sector, chief exec states >>

28th September 2007

Heavyweights Google and Microsoft spar in Senate

A Senate hearing in which Google and Microsoft appeared as adversaries has been likened to a sparring session. The Los Angeles Times made the comparison as it reported on the proceedings, which centre on Google's proposed takeover of adverti... Heavyweights Google and Microsoft spar in Senate >>

20th September 2007

Google jumps on widget bandwagon

Google, the most widely used search engine in the world, is using new technology to help distribute its advertising. By using widgets - pieces of code which bring in content from third-party websites when activated - the search engine is cas... Google jumps on widget bandwagon >>

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