Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
7th July 2008
Top tips for PPC marketers from Yahoo!
Pay-per-click (PPC) campaign professionals have been offered tips on how to optimise their activities to maintain a high quality index score from Yahoo!. According to the web giant's Smart Start team, there are a number of ways in which comp... Top tips for PPC marketers from Yahoo! >>
3rd July 2008
Pay-per-click models set for change?
Current models for costing pay-per-click advertising may eventually fall out of favour with marketers, according to one website. Domain Name Wire reports that cost-per-click (CPC) models could be replaced with cost-per-action (CPA) initiativ... Pay-per-click models set for change? >>
1st July 2008
Marketers urged to make ads consumer-friendly
New research has revealed that consumers are becoming increasingly irritated by certain types of online ads. Carried out by Opinion Matters for video site HowTo.tv, the study showed that ads featuring loud noises, as well as pop-ups and ads ... Marketers urged to make ads consumer-friendly >>
1st July 2008
Websites a "vital communications channel"
Websites' marketing potential is not being maximised as they become the subject of a "tug-of-war" between IT and marketing stakeholders, research for SDLL Tridion has found. SDL Tridion president Erik Aeyelts Averink said that webs... Websites a "vital communications channel" >>
30th June 2008
Google AdSense to distribute video clips
Google is to use its AdSense program to test the viability of making advertising revenue from online video. From September, the search giant will deploy video clips - instead of the usual static ads - of a new show from the creator of Family... Google AdSense to distribute video clips >>
26th June 2008
Engaged viewers 'more likely to purchase'
Some consumers are significantly more likely to respond to advertising than others, a new report asserts. Viewers who readily connect with content are significantly more disposed to remember seeing an advert, to internalise the message and t... Engaged viewers 'more likely to purchase' >>
25th June 2008
Be aware of useless keywords, search marketers advised
Determining the wrong keywords can be just as important as highlighting the most-effective terms and phrases, search marketing professionals have been advised. A new post on the Yahoo! Search Marketing Blog recommends that advertisers learn ... Be aware of useless keywords, search marketers advised >>
23rd June 2008
Paid search investment 'up'
Spending on paid search increased in the four weeks following Google's changes to its trademark rules, a new report indicates. Under the new regulations, trademarked terms have been open to bids from companies that do not own them since May ... Paid search investment 'up' >>
20th June 2008
Internet advertising revenues 'up'
There has been an 18.2 per cent increase in internet advertising revenues since last year, new figures suggest. Statistics from the Internet Advertising Bureau (IAB) indicate that the first quarter of the year has seen revenues 18.2 per cent... Internet advertising revenues 'up' >>
20th June 2008
Microsoft: Cashback scheme coming to UK
Britain could soon be able to buy items online through Microsoft's Live Search cashback scheme, the firm has announced. Brad Goldberg, general manager of the Live Search Business Unit, told Live News that the scheme - which offers cashback t... Microsoft: Cashback scheme coming to UK >>
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