Paid Search (PPC) News

The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.

30th October 2007

Australia OK's Google - Double Click deal

Google and DoubleClick's $3.1 billion (£1.5 billion) merger has been cleared by the Australian Competition and Consumer Commission (ACCC). The ACCC confirmed that they have no concerns that the deal will affect anti-trust or competition... Australia OK's Google - Double Click deal >>

29th October 2007

Google 'confident' EU will clear DoubleClick purchase

As the European C c ommission continues to review Google's bid for DoubleClick, the search engine remains sure it will be cleared. Google bought online advertising placement company DoubleClick for $3.1 billion (£1.5 billion) in April 2... Google 'confident' EU will clear DoubleClick purchase >>

29th October 2007

New MySpace rival Hulu is launched

NBC and News Corp are set to launch new online video website Hulu, offering free films and television programmes. The website will rival Apple's iTunes and Google's YouTube, all supported by online advertising. Users can watch episodes of Th... New MySpace rival Hulu is launched >>

26th October 2007

Email marketing worth investing in, says DMA

An email advertising campaign can be a good investment, claims the Direct Marketing Association (DMA). It said that studies have shown that if an email is directly related to the needs of the customer, they are likely to engage with the comp... Email marketing worth investing in, says DMA >>

26th October 2007

Google 'keeps quiet' about Microsoft-Facebook deal

Search engine Google has so far declined to comment on losing out to rival Microsoft in a war over Facebook shares. Microsoft paid $240 million (£117 million) for a 1.6 per cent stake of the social networking site. Google was also repor... Google 'keeps quiet' about Microsoft-Facebook deal >>

25th October 2007

Microsoft beats Google in Facebook war

Microsoft has paid out $240 million (£117 million) for a 1.6 per cent stake in social network site Facebook. It beat major search engine rival Google in the bid to become Facebook's exclusive advertising platform as it expands outside o... Microsoft beats Google in Facebook war >>

25th October 2007

Search marketing is vital for CPG companies, says comScore

Consumer Packaged Goods (CPG) companies can reap the benefits of offline sales as a result of search marketing, reveals a study by digital media measurer comScore. It claims that a majority of US customers use the internet to search for CPG ... Search marketing is vital for CPG companies, says comScore >>

24th October 2007

Google offers new concessions in DoubleClick review

Google promises to keep DoubleClick business practices unchanged, in the latest development in the ongoing EU review. The European commission recently announced it will take until November 13th to review the anti-trust and competition concer... Google offers new concessions in DoubleClick review >>

19th October 2007

IAB: Small businesses can afford sponsored listing

Paid search listing is "realistically affordable", says the Internet Advertising Bureau, although it warns that prices will increase in more competitive sectors. Keywords, link networks and quality content are central to a company'... IAB: Small businesses can afford sponsored listing >>

17th October 2007

AOL making a play for online advertising

One-fifth of AOL's work force are to be laid off. It is the company's latest attempt to switch its focus from internet provider to online ad seller. In a memo leaked to the press, the company detailed how the 2,000 cuts would allow AOL to be... AOL making a play for online advertising >>

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