Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
29th October 2007
New MySpace rival Hulu is launched
NBC and News Corp are set to launch new online video website Hulu, offering free films and television programmes. The website will rival Apple's iTunes and Google's YouTube, all supported by online advertising. Users can watch episodes of Th... New MySpace rival Hulu is launched >>
26th October 2007
Email marketing worth investing in, says DMA
An email advertising campaign can be a good investment, claims the Direct Marketing Association (DMA). It said that studies have shown that if an email is directly related to the needs of the customer, they are likely to engage with the comp... Email marketing worth investing in, says DMA >>
26th October 2007
Google 'keeps quiet' about Microsoft-Facebook deal
Search engine Google has so far declined to comment on losing out to rival Microsoft in a war over Facebook shares. Microsoft paid $240 million (£117 million) for a 1.6 per cent stake of the social networking site. Google was also repor... Google 'keeps quiet' about Microsoft-Facebook deal >>
25th October 2007
Microsoft beats Google in Facebook war
Microsoft has paid out $240 million (£117 million) for a 1.6 per cent stake in social network site Facebook. It beat major search engine rival Google in the bid to become Facebook's exclusive advertising platform as it expands outside o... Microsoft beats Google in Facebook war >>
25th October 2007
Search marketing is vital for CPG companies, says comScore
Consumer Packaged Goods (CPG) companies can reap the benefits of offline sales as a result of search marketing, reveals a study by digital media measurer comScore. It claims that a majority of US customers use the internet to search for CPG ... Search marketing is vital for CPG companies, says comScore >>
24th October 2007
Google offers new concessions in DoubleClick review
Google promises to keep DoubleClick business practices unchanged, in the latest development in the ongoing EU review. The European commission recently announced it will take until November 13th to review the anti-trust and competition concer... Google offers new concessions in DoubleClick review >>
19th October 2007
IAB: Small businesses can afford sponsored listing
Paid search listing is "realistically affordable", says the Internet Advertising Bureau, although it warns that prices will increase in more competitive sectors. Keywords, link networks and quality content are central to a company'... IAB: Small businesses can afford sponsored listing >>
17th October 2007
AOL making a play for online advertising
One-fifth of AOL's work force are to be laid off. It is the company's latest attempt to switch its focus from internet provider to online ad seller. In a memo leaked to the press, the company detailed how the 2,000 cuts would allow AOL to be... AOL making a play for online advertising >>
17th October 2007
Yahoo! powers health search
Online health information provider WebMD has signed an exclusive search and advertising deal with Yahoo! The deal will provide Yahoo! sponsored searches across all the WebMD sites in a multi-year advertising contract. According to the search... Yahoo! powers health search >>
15th October 2007
Google bid - 'not a privacy issue'
The European commission will not look at privacy issues in its review of Google's purchase of advertising group DoubleClick, but will instead focus solely on competition. Google bought the advertising company in April 2007 for $3.1 billion (... Google bid - 'not a privacy issue' >>
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