Paid Search (PPC) News

The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.

20th November 2007

UK businesses "dragging their heels" in online advertising

UK businesses online advertising budgets are reflecting consumer habits, according to the Business. The magazine reports that despite people consuming 25 per cent of all their media through the internet, companies are still dedicating 12 per... UK businesses "dragging their heels" in online advertising >>

19th November 2007

Yahoo! newspaper group still growing

As the Yahoo! newspaper group prepares for its one-year anniversary it has acquired 17 more newspapers, reports the Associated Press. The Columbus Dispatch and 16 of the New York Times' regional newspapers joined the group, making a total of... Yahoo! newspaper group still growing >>

19th November 2007

Paid search ads 'speed ahead' of ad industry

Paid search advertising is increasing at double the speed of the rest of the industry, according to figures from research company Frost and Sullivan. Reported by the Australian Media, the firm claims paid search ads will reach $416 million (... Paid search ads 'speed ahead' of ad industry >>

16th November 2007

2007 was a "pivotal year" for online ads, says expert

This year has set "new standards" in the online advertising industry, according to Exponential Interactive. New ideas such as media search and ad-exchanges along with the increase in popularity of social networks and widgets mean ... 2007 was a "pivotal year" for online ads, says expert >>

16th November 2007

Microsoft announces advertising aims

Microsoft wants to be one of the top two competitors in the online advertising market, according to a company executive. Kevin Johnson, president of the company's platforms and services division, claimed that the firm aims to carry out a &q... Microsoft announces advertising aims >>

15th November 2007

'SMEs can now afford direct marketing'

Digital marketing has ensured that small-to-medium sized enterprises (SMEs) can now afford direct marketing campaigns, according to the Institute of Direct Marketing. It explained that email marketing strategies, paid search and affiliate m... 'SMEs can now afford direct marketing' >>

14th November 2007

EU delays Google acquisition decision

Google looks unlikely to receive permission to acquire DoubleClick before the end of the year. The EU commission responsible for investigating the proposed deal in light of competition in the online advertising sector has said more time is ... EU delays Google acquisition decision >>

14th November 2007

People 'need to be educated' about online ad-tracking

Web users are finding the idea of behavioural tracking "scary" but advertisers simply need to explain what is involved, according to the Internet Advertising Bureau (IAB). Programs manager of the IAB Jack Wallington explained that... People 'need to be educated' about online ad-tracking >>

14th November 2007

Email marketing is 'cheap and simple'

The internet is an effective tool for small businesses to target their customers, according to the Direct Marketing Association (DMA). Head of interactive media for the DMA Robert Dirskovski said that email marketing is "a very efficie... Email marketing is 'cheap and simple' >>

13th November 2007

$10 million prize for Android developers

Developers building new applications for Google's Android will have a chance of winning $10 million (£4.8 million). Android is a new software package recently launched by Google in cooperation with various technology and mobile compani... $10 million prize for Android developers >>

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