Paid Search (PPC) News

The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.

7th January 2008

Online predictions for 2008

Keywords, local search and pay-per-click advertising are among the top issues that online advertisers need to be working on this year, it has been claimed. According to online marketing firm Oneupweb, these projects are going to be extremely... Online predictions for 2008 >>

2nd January 2008

Search engine marketing 'to thrive in 2008'

Every aspect of the search engine marketing industry is going to see tremendous growth this year, according to one industry expert. Kent Lewis, president and cofounder of search marketing network SEMpdx and owner of search engine marketing a... Search engine marketing 'to thrive in 2008' >>

28th December 2007

Search engine ads 'most effective'

In the world of internet advertising, search engine ad results have been found to be the best performing, research has found. The Deliotte & Touche's (D&T) survey, which was provided to the Hollywood Reporter prior to its official p... Search engine ads 'most effective' >>

20th December 2007

US approves Google DoubleClick deal

Google's purchase of advertisement tracker firm DoubleClick has been approved by the US federal trade commission (FTC). The FTC said in a statement: "After carefully reviewing the evidence, we have concluded that Google's proposed acqui... US approves Google DoubleClick deal >>

19th December 2007

Local search 'dominates' web ad growth

Local advertising space will make up more than half of the Indian internet ad market in the next two years, according to a search engine. Kiran Konduri, one of the founders of Four Interactive, told the Business Standard that the sector was... Local search 'dominates' web ad growth >>

18th December 2007

Google deal raises privacy concerns

Google's takeover of online advertisement firm DoubleClick has sparked concerns on the power the US company would have over the market. As the world's largest internet search engine, experts fear the acquisition would bring large amounts of ... Google deal raises privacy concerns >>

17th December 2007

Reliance on paid links reveals a 'bad business'

The search engine ranking of a business should not depend on paid links, it has been claimed. According to search engine optimisation expert Mike Grehan's blog on the ClickZ Network, if a website is built without natural links it is "pr... Reliance on paid links reveals a 'bad business' >>

13th December 2007

Google 'unfestive' towards paid links

Christmas is the time of year when search engines such as Google alter the way in which they rank websites, reports the Guardian. The newspaper claims that search engines change their algorithms in order to weed out the sites which are not o... Google 'unfestive' towards paid links >>

12th December 2007

UK advertisers spend more on internet ads

UK advertisers spend more money per person on internet advertising than any other country, it has been claimed. A report by Ofcom found that advertisers are spending £33 per person on internet advertising in the UK, which is double the... UK advertisers spend more on internet ads >>

10th December 2007

Google-DoubleClick merger 'may deter marketers'

Google's $3.1 billion (£1.5 billion) acquisition of DoubleClick may drive marketers towards alternative media sources, rather than attract them to advertise, it has been claimed. Kevin Lee, chairman of search marketing firmDidit, told A... Google-DoubleClick merger 'may deter marketers' >>

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