Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
26th November 2007
SMEs 'need to realise benefits of paid search'
Small and medium-sized businesses (SMEs) are not making enough use of search engine advertising, according to new reports. Online magazine the Smart Company claims only one per cent of small to medium-sized businesses in Australia are using ... SMEs 'need to realise benefits of paid search' >>
22nd November 2007
Direct marketing 'reaches potential consumers'
Direct marketing reaches "the people you want to reach", according to the Chartered Institute of Marketing. It claimed that as the markets are so "well segmented", not using database material in an effective, targeted way... Direct marketing 'reaches potential consumers' >>
20th November 2007
Google 'not preparing' UK wireless bid
Google is not planning to become the UK's national wireless broadband provider, according to the Register. The news provider reports that Chris Sacca, head of special initiatives for Google, is meeting regulators of Ofcom but the firm is not... Google 'not preparing' UK wireless bid >>
20th November 2007
UK businesses "dragging their heels" in online advertising
UK businesses online advertising budgets are reflecting consumer habits, according to the Business. The magazine reports that despite people consuming 25 per cent of all their media through the internet, companies are still dedicating 12 per... UK businesses "dragging their heels" in online advertising >>
19th November 2007
Yahoo! newspaper group still growing
As the Yahoo! newspaper group prepares for its one-year anniversary it has acquired 17 more newspapers, reports the Associated Press. The Columbus Dispatch and 16 of the New York Times' regional newspapers joined the group, making a total of... Yahoo! newspaper group still growing >>
19th November 2007
Paid search ads 'speed ahead' of ad industry
Paid search advertising is increasing at double the speed of the rest of the industry, according to figures from research company Frost and Sullivan. Reported by the Australian Media, the firm claims paid search ads will reach $416 million (... Paid search ads 'speed ahead' of ad industry >>
16th November 2007
2007 was a "pivotal year" for online ads, says expert
This year has set "new standards" in the online advertising industry, according to Exponential Interactive. New ideas such as media search and ad-exchanges along with the increase in popularity of social networks and widgets mean ... 2007 was a "pivotal year" for online ads, says expert >>
16th November 2007
Microsoft announces advertising aims
Microsoft wants to be one of the top two competitors in the online advertising market, according to a company executive. Kevin Johnson, president of the company's platforms and services division, claimed that the firm aims to carry out a &q... Microsoft announces advertising aims >>
15th November 2007
'SMEs can now afford direct marketing'
Digital marketing has ensured that small-to-medium sized enterprises (SMEs) can now afford direct marketing campaigns, according to the Institute of Direct Marketing. It explained that email marketing strategies, paid search and affiliate m... 'SMEs can now afford direct marketing' >>
14th November 2007
EU delays Google acquisition decision
Google looks unlikely to receive permission to acquire DoubleClick before the end of the year. The EU commission responsible for investigating the proposed deal in light of competition in the online advertising sector has said more time is ... EU delays Google acquisition decision >>
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