Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
13th December 2007
Google 'unfestive' towards paid links
Christmas is the time of year when search engines such as Google alter the way in which they rank websites, reports the Guardian. The newspaper claims that search engines change their algorithms in order to weed out the sites which are not o... Google 'unfestive' towards paid links >>
12th December 2007
UK advertisers spend more on internet ads
UK advertisers spend more money per person on internet advertising than any other country, it has been claimed. A report by Ofcom found that advertisers are spending £33 per person on internet advertising in the UK, which is double the... UK advertisers spend more on internet ads >>
10th December 2007
Google-DoubleClick merger 'may deter marketers'
Google's $3.1 billion (£1.5 billion) acquisition of DoubleClick may drive marketers towards alternative media sources, rather than attract them to advertise, it has been claimed. Kevin Lee, chairman of search marketing firmDidit, told A... Google-DoubleClick merger 'may deter marketers' >>
6th December 2007
Spam encourages people to buy, study reveals
Despite general opinion that spam emails are annoying, a study has found that the unsolicited emails do in fact encourage consumers to buy. Endai Worldwide found that 50 per cent of people have bought something as a result of a marketing ema... Spam encourages people to buy, study reveals >>
5th December 2007
Facebook's tracking online ad platform accused of misleading users
A new online advertisement programme launched by Facebook, which tracks the online activity of users on external activities, has been accused of misleading the public. Researchers who tested the social networking website's new advertising pl... Facebook's tracking online ad platform accused of misleading users >>
4th December 2007
'Internet to become third-largest advertising medium'
The internet will replace magazines as the world's third-largest medium of advertising, according to industry experts. Steve King, chief executive officer of ZenithOptimedia, told the 35th annual UBS media conference that his company predict... 'Internet to become third-largest advertising medium' >>
3rd December 2007
'Online businesses can be personal'
Operating a business online can be cost-effective and personal, according to one expert. Adam Wayland, editor of advisory site smallbusiness.co.uk, explained that an internet business will not only have lower overheads but can also be access... 'Online businesses can be personal' >>
29th November 2007
Adobe and Yahoo! team up to create PDF ads
Adobe is to launch a new programme allowing Yahoo! to deliver contextually relevant ads on PDF files. Publishers will upload their PDF documents to a Yahoo!-Adobe portal which will then insert pay-per-click adverts to the files, giving them ... Adobe and Yahoo! team up to create PDF ads >>
28th November 2007
One-quarter of websites fail FSA review
One in four financial firms have failed a review by the Financial Services Authority (FSA) examining the standards of online advertising. In an examination of 77 companies, 25 per cent of websites did not present clear and unbiased informati... One-quarter of websites fail FSA review >>
27th November 2007
News Corp to launch ad network
News Corp has announced plans to start an internet advertising network. According to Reuters, Fox Interactive Media (FIM) is launching FIM Serve to sell advertising across the whole company, having been initially created for social networkin... News Corp to launch ad network >>
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