Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
15th January 2008
Media buyers 'scared' search engine algorithms
Traditional marketers and media buyers are unequipped to deal with search engine algorithms, it has been claimed. Search Engine Watch, an industry website, has reported that in order to fully understand the technology search engines use to ... Media buyers 'scared' search engine algorithms >>
14th January 2008
Marketing officers 'to focus on the web'
Marketers are changing direction away from traditional advertising strategies and towards innovative online tactics, according to a new survey by the CMO Council. Reported in Ad Week, 45 per cent of chief marketing officers said they plan to... Marketing officers 'to focus on the web' >>
8th January 2008
Firms advised to plan SEO strategy early
Search engine optimisation (SEO) is a lengthy process and therefore online brands need to design their Christmas 2008 strategy now, it has been claimed. Carrie Hill, a certified search engine marketing expert and promotion account manager fo... Firms advised to plan SEO strategy early >>
7th January 2008
Online predictions for 2008
Keywords, local search and pay-per-click advertising are among the top issues that online advertisers need to be working on this year, it has been claimed. According to online marketing firm Oneupweb, these projects are going to be extremely... Online predictions for 2008 >>
2nd January 2008
Search engine marketing 'to thrive in 2008'
Every aspect of the search engine marketing industry is going to see tremendous growth this year, according to one industry expert. Kent Lewis, president and cofounder of search marketing network SEMpdx and owner of search engine marketing a... Search engine marketing 'to thrive in 2008' >>
28th December 2007
Search engine ads 'most effective'
In the world of internet advertising, search engine ad results have been found to be the best performing, research has found. The Deliotte & Touche's (D&T) survey, which was provided to the Hollywood Reporter prior to its official p... Search engine ads 'most effective' >>
20th December 2007
US approves Google DoubleClick deal
Google's purchase of advertisement tracker firm DoubleClick has been approved by the US federal trade commission (FTC). The FTC said in a statement: "After carefully reviewing the evidence, we have concluded that Google's proposed acqui... US approves Google DoubleClick deal >>
19th December 2007
Local search 'dominates' web ad growth
Local advertising space will make up more than half of the Indian internet ad market in the next two years, according to a search engine. Kiran Konduri, one of the founders of Four Interactive, told the Business Standard that the sector was... Local search 'dominates' web ad growth >>
18th December 2007
Google deal raises privacy concerns
Google's takeover of online advertisement firm DoubleClick has sparked concerns on the power the US company would have over the market. As the world's largest internet search engine, experts fear the acquisition would bring large amounts of ... Google deal raises privacy concerns >>
17th December 2007
Reliance on paid links reveals a 'bad business'
The search engine ranking of a business should not depend on paid links, it has been claimed. According to search engine optimisation expert Mike Grehan's blog on the ClickZ Network, if a website is built without natural links it is "pr... Reliance on paid links reveals a 'bad business' >>
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