Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
1st February 2008
Paid search ads 'need updating regularly'
Simply buying a keyword is not enough in paid search advertising, it has been reported. According to Internet Retailer magazine, in the retail industry regularly updating an advert with stock updates and changes is vital. Some retai... Paid search ads 'need updating regularly' >>
30th January 2008
Search marketing gives "customer satisfaction"
Over $8.6 billion (£4.3 billion) was spent on search advertising last year, according to a new report by eMarketer. This figure compares to $6.8 billion in 2006 and $5.1 billion the previous year. David Hallerman, senior analys... Search marketing gives "customer satisfaction" >>
29th January 2008
Retail search budgets 'impressive'
Retailers increased search marketing spend by 72 per cent in the fourth quarter of 2007, according to MediaPostPublications. The news source reports that there was almost a 44 per cent growth in search advertising budgets compared to the sam... Retail search budgets 'impressive' >>
25th January 2008
Consistency and balance 'are key in linking campaigns'
Balance and consistency are the two most important qualities in link building campaigns, it has been claimed. Arnie Kuenn, president of Vertical Measures, commented on his ISEdb.com blog that as search engines are constantly changing their a... Consistency and balance 'are key in linking campaigns' >>
24th January 2008
Pay-per-click 'does not have to be scary'
Paid search marketing may appear expensive and daunting, but this is just a myth, it has been claimed. Christine Churchill, president of KeyRelevance.com, commented on her Search Engine Land blog that many small businesses have expressed con... Pay-per-click 'does not have to be scary' >>
22nd January 2008
SEO campaign 'should be varied'
A good search engine optimisation (SEO) campaign will use a variety of strategies, it has been reported. According to Neil Salerno, a hotel marketer, a popular website will make use of the pay-per-click or paid advertising options, organic S... SEO campaign 'should be varied' >>
22nd January 2008
Successful paid search campaigns 'hard to achieve'
A successful paid search campaign is achievable but highly complex, according to one search engine marketer. Commenting on his Search Marketing Standard blog, David Rodnitzky, claimed that the campaign must include a number of search engines... Successful paid search campaigns 'hard to achieve' >>
21st January 2008
"Quality rather than quantity" with links
Ensuring a website has quality links built in is one of the most important but difficult parts of search engine optimisation, it has been reported. Commenting on his e-consultancy blog, Patrick Altoft, director of Blogstorm, claimed that thi... "Quality rather than quantity" with links >>
17th January 2008
Big brands 'lead in SEO'
Well-known brands have a natural advantage when it comes to search engine optimisation (SEO), according to one expert in the field. Internet marketing consultant Patrick Altoft, writing in his e-consultancy blog, explained that Google aims t... Big brands 'lead in SEO' >>
16th January 2008
'Use keywords in pay-per-click'
Using keywords or keyphrases in a pay-per-click advertising campaign is an effective way of attracting web traffic, it has been claimed. The American Chronicle states: "This will catch the searcher's attention, as he/she will associate ... 'Use keywords in pay-per-click' >>
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