Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
25th March 2008
Old guard adopting web ad initiatives
Traditional media companies are increasingly launching tailored ad initiatives in a bid to rival online giants like Google in the web marketing sphere, a new report observes. The latest company to make such a move is Forbes, which the Associ... Old guard adopting web ad initiatives >>
20th March 2008
New community for adCenter
Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space. The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to ... New community for adCenter >>
19th March 2008
Search engine in click fraud prevention deal with online auditor
A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York... Search engine in click fraud prevention deal with online auditor >>
18th March 2008
Search marketers 'should work on ad quality'
Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi... Search marketers 'should work on ad quality' >>
14th March 2008
Marketers 'should target online news consumers'
Heavy consumers of internet news are a prize for online marketing professionals, according to a new report. The digital revolution means that more people are consuming news, comScore's latest research indicates - but these people are reporte... Marketers 'should target online news consumers' >>
13th March 2008
Google completes DoubleClick purchase
Google has purchased DoubleClick for $3.1 billion (£6.2 billion) after the European Union cleared the deal earlier this week. The deal was finalised on Tuesday March 11th, with Google's acquisition of the web advertising company highlig... Google completes DoubleClick purchase >>
12th March 2008
Yahoo! advice ahead of minimum bid change
Yahoo! has issued some advice to search marketers ahead of the forthcoming change to the minimum bid system. Over the next few weeks, sponsored search minimum bids are no longer fixed at $10 (£5) but will follow an auction model, throug... Yahoo! advice ahead of minimum bid change >>
11th March 2008
Combination of natural and paid search 'is best'
Web promotional strategies combining natural and paid search achieve the best results, according to one industry company. Michigan firm Oneupweb told MediaPost that integration is the next big trend that is going to sweep the marketing world... Combination of natural and paid search 'is best' >>
10th March 2008
New keyword options 'simplify search'
A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co... New keyword options 'simplify search' >>
6th March 2008
Budgeting is 'the key to search marketing success'
Paid search marketers have been advised by Yahoo! to remember the importance of careful budget management. Writing on the Yahoo! Search Marketing Blog, Kastle Waserma, communications manager for the firm's customer solutions department, clai... Budgeting is 'the key to search marketing success' >>
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