Credit crunch 'not a good reason to cut SEO spending'

22nd September 2008

Firms should not cut back on search engine optimisation (SEO) spending because of the credit crunch, it has been argued.

Daniel Robinson of Vizcom Design Limited suggested that SEO strategies can play an important part in the success of a business and claimed that such marketing strategies can help firms to stand out in the marketplace.

Indeed, this is particularly imperative during times of economic difficulty, he remarked.

However, companies should make sure they do not over-do SEO and forget that their websites need to be designed to cater to customers first and search engines second, Mr Robinson added.

The spokesman said: "Marketing and SEO can be key to helping some businesses to differentiate themselves from their competitors during a recession and win vital work to keep them going or even grow."

New research from SEOptimise's Kevin Gibbons, which appeared on E-consultancy this week, found that many of the UK's major supermarkets are failing to employ SEO strategies to boost their Google ratings.