Quality ranking in adCenter to change

10th July 2008

Advertisers making use of Microsoft's adCenter for paid search ads can now see significant changes to the quality-based ranking system in the UK.

These amendments, which loosen up the algorithm used to determine the ranking of paid ads above natural search results, were made in the US last year and have now been rolled out to the UK and Canadian markets, Mel Carson said on the adCenter Advertiser blog.

He explained that any advert with a quality-based ranking above the threshold for the mainline can appear in this section of the web page.

"This change represents a win-win for advertisers and searchers; in addition to giving you more control over placement, searchers are getting better quality ads in the mainline," Mr Carson stated.

Microsoft recently formed an agreement with health publisher Rodale to provide ad services through its adCenter on websites such as MensHealth.com and WomensHealthmag.com.