April e-commerce 'up 6%'

27th May 2008

E-commerce growth experienced a six per cent hike between March and April, new figures indicate.

According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month.

"While the e-commerce growth rates in 2008 are softer than what we saw last year, it's encouraging that April's growth rate represented an increase from what was obviously a soft March for online consumer spending," commented comScore's chairman, Gian Fulgoni.

He expressed hope that April would represent the beginning of a resurgence in activity in the US economy as the year progressed and the government's tax rebate scheme began to stimulate consumer spending.

E-commerce growth figures for December were reported to be 18 per cent by comScore, with the comparative figures for January and February standing at 12 and 14 per cent respectively.

In related news, the digital world analyst revealed last week that Google had made it to the top of the comScore Media Metrix study for the first time.