Microsoft launches Live Search cashback

23rd May 2008

Consumers are to be offered cashback on purchases made through Microsoft's search service, it was announced this week.

A proportion of any transaction made via the software giant's Live Search is to be refunded, in a reward scheme that seeks to encourage customers to use the service.

"We believe search can offer much more value to consumers and advertisers than it does today and we see Live Search cashback as an important opportunity to deliver additional value," asserted Bill Gates at the advance 08 conference.

Initially set for a US-only launch, Live Search cashback - which incorporates more than ten million products from over 700 merchants - may spread to the UK and other countries if it proves a success.

Barnes & Noble, eBay and Sears are among the key partners in the initiative, who presented it at the conference with Mr Gates.

The advance 08 conference also saw Microsoft announced new mobile advertising initiatives, encompassing keyword campaigns and display advertising.