Mobile devices "prime opportunity" for advertisers

22nd May 2008

Advertisers should be looking to target consumers through their mobiles, Microsoft said this week.

Speaking at the company's advance08 forum for online advertising leadership, Microsoft's corporate vice-president of mobile services, Brian Arbogast, commented that advertisers should take advantage of new opportunities available for mobile advertising.

"In today's connected world, the mobile device is emerging as a prime opportunity for advertisers to reach their audience," he said.

Mr Arbogast's comments came as the company announced two new initiatives for advertising on mobiles.

Marketers are to be invited to create keyword campaigns through Microsoft adCenter that target customers through Live Search Mobile.

And mobile banner ads are also to be made available on Windows Live Messenger and Windows Live Hotmail in the UK, the US, France and Spain.

The company also announced this week the launch of a new cashback scheme, through which Live Search shoppers in the US will have a percentage of their purchases refunded.