Google Maps says hello to property market

20th May 2008

Property advertisers may soon be able to pay for links on Google Maps, a new report suggests.

The feature has integrated a facility which allows users to search for homes for sale in particular areas or around specific postcodes.

Results can be ordered according to bedroom and bathroom numbers as well as price and location, the Times notes.

And the service could see the popularity of paid search on Google's main site replicated by property advertisers on the mapping service, the newspaper indicates.

The company - which welcomed visitors such as Gordon Brown to its annual conference this week at the Grove hotel complex in Hertfordshire - could reportedly find the property market a lucrative bedfellow.

"Property is just one of the areas in which Google is seeking to make geography or location an increasingly important part of the results provided by its ubiquitous search tool," comments the publication.