Google 'says nice things about Yahoo!'

20th May 2008

At the Google conference in Hertfordshire this week, co-founder Sergey Brin was positive about a potential deal with Yahoo!.

In a move which the Guardian claimed could indicate Google's possible emergence as a "white knight" to save Yahoo! from a Microsoft takeover, Mr Brin referenced the companies shared outlook and history.

A project which trialled advertising technology from Google on Yahoo!'s US site took place earlier this year.

"Primarily we learned it was good to work with them again … they have a very similar story to us and things went very well with that test so we would be very excited to work with them again," commented Mr Brin.

According to the publication, online advertisers may be hoping that Yahoo! deals with Microsoft rather than Google, to dilute the latter's dominance over the market.

This week, Microsoft revealed it is pursuing the possibility of making a deal with Yahoo! that would stop short of a total takeover.