Internet 'can raise business profile'

22nd April 2008

Small businesses can raise their profile with savvy use of internet marketing strategies, it has been claimed.

John De Groot, managing director of Startup Co, said that the advantages of the web extend beyond the ability to sell online for smaller enterprises.

E-commerce companies have an obvious reason for wanting to establish an online presence, but even companies without this impetus should consider the digital benefits available to them, he recommended.

"It can illustrate achievements, clients, partners, awards, editorial, opinion, etc," Mr De Groot noted.

According to VeriSign figures, there were 10.7 million new domain name registrations recorded by the first quarter of 2007 - a 25 per cent increase since the same period in 2006.

The Startup Co representative advised small business to look upon a website has an "online business card", enabling them to boost their reputation and raise the profile of their enterprise.

Startup Co was founded by a group of local partners in Worthing, West Sussex, as a resource for prospective entrepreneurs to find out more about starting their own venture.