Yahoo! launches new site for women

1st April 2008

A new site has been launched by Yahoo! aimed at women between 25 and 34-years-old.

Entitled Shine, the new magazine features syndicated content from magazines like Glamour and Good Housekeeping as well as original copy from Yahoo!'s editorial team.

Adopting a blog-style format, topics to be covered include work, money, parenting, food, health, beauty and fashion, with users and experts collaborating to post information and insight.

The site has been launched as a new report from eMarketer asserts that for the first time, women outnumber men on the internet.

Between 2008 and 2012, the female web population is predicted by the research company to experience growth of 12.3 per cent.

Results published in December 2007 by the Pew Internet & American Life Project found that teenage girls are asserting their presence on the web through content creation rather than consumption, being more active than their male peers in blogging and photo-posting.