Strategic partnership success for online directory enquiries

25th March 2008

US web directory enquiries services are achieving increased success through the formation of strategic partnerships, one digital world analyst asserts.

A new report from comScore notes that the competitive sector of internet yellow pages (IYP) is increasingly dominated by those networks that form lucrative collaborations.

For instance, Superpages.com experienced success in 2007 thanks to its relationship with Local.com and acquisition of FindIt/Switchboard.com.

And Yellowpages.com experienced growth due to a number of business partnerships, the company's new figures reveal.

Serge Matta, senior vice-president of comScore, notes: "Yellowpages.com's network was one of the key beneficiaries of this strategy, since partnerships helped it secure a leading position in the market."

Yell.com, a leading UK directory enquiries service, cited a "strong online performance" in its financial report for the six months ended November 30th 2007.

Yell owns the US Yellow Book network, which comScore reveals has more than doubled its visitors in the past year.