New community for adCenter

20th March 2008

Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space.

The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to certain services and products and rich media components such as video interviews, training demonstrations and podcasts.

"In order to contribute to our credo of delivering world class service, we have been working diligently to deliver an online experience that enables our advertisers through a variety of interactive communication channels," says Microsoft.

Writing on the blog, the company's Carolyn Miller notes that members of adCenter will regularly post advertiser-tailored pieces incorporating information such as feature reviews and how-to lists.

Microsoft's pay-per-click ad delivery system followed the creation of such options by its fellow industry leaders Google and Yahoo!.

The new move is said to be an attempt to consolidate the firm's community options into one, easily accessible space.