New keyword options 'simplify search'

10th March 2008

A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign.

In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the company, highlights three new modifications of the tool and how they can make life easier for advertisers.

Mr Park points out: "In your search marketing campaign, relevant keywords help drive traffic, but generating the right keywords can be a labor-intensive process."

The Choose From component gives campaign managers a list of keywords related to their existing ad groups from which they can select their desired terms and phrases.

Research Keywords invites marketers to add terms to either a box on the left, which generates keyword suggestions, or the grey input box on the right.

Add Keywords is a third modification giving users access to a dialogue box into which they can enter up to 500 keywords with one click.

Meanwhile, the importance of careful budgeting was highlighted by Kastle Waserman on the same blog last week.