12th November 2007
Targeting adverts to suit user behaviour is "giving people something that is more useful", claims the Internet Advertising Bureau (IAB).
According to the organisation, the large companies that carry out this strategy are "open" and "responsible" and there is no reason for people to be scared of the technique.
Jack Wallington, programs manager for the IAB, explained that users will receive adverts no matter what, but by companies using behavioural targeting, the adverts will be more suited to their needs.
"As advertisers start to understand online advertising more, they realise that just pushing stuff at people doesn't work at all, so they have to provide a good service and make their adverts more engaging for the customer," he claimed.
Social network sites MySpace and Facebook have both launched new targeted advertising opportunities for business. MySpace has signed up 50 different companies including Ford and Taco Bell.
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