24th October 2007
Google promises to keep DoubleClick business practices unchanged, in the latest development in the ongoing EU review.
The European commission recently announced it will take until November 13th to review the anti-trust and competition concerns surrounding Google's acquisition of the online advertising company.
Julia Holtz, a lawyer for Google, did not give further details on the offer but explained that the advertising market would remain "highly competitive and innovative".
"We believe that the deal is good for publishers, advertisers and users - and we trust that the commission will reach the same conclusion," she said.
Google bid for DoubleClick in April 2007 at a cost of $3.1 billion (£1.5 billion), beating rival Microsoft. Yahoo! and Microsoft have since raised concern that the purchase will give Google a monopoly on the advertising market.
Nielsen/NetRatings reports that Google took first place in the top parent companies and also top websites by brand in the US for September 2007.
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