Paid Search (PPC) News
The latest industry news from the world of Paid Search and Pay Per Click, including Google Adwords, Yahoo Search Marketing and the Microsoft Search Network. Updated daily.
12th May 2008
Shareholder 'discontent' for Yahoo! and Microsoft
Investors in both Microsoft and Yahoo! are unhappy with the way the aborted takeover talks were handled, a new report claims. Microsoft chief executive Steve Ballmer and his Yahoo! equivalent, Jerry Yang, are facing a backlash from sharehold... Shareholder 'discontent' for Yahoo! and Microsoft >>
12th May 2008
YouTube ads 'to get more interesting'
Advertising on YouTube is ready to evolve, the video streaming site's owner announced recently. Google, which bought the user-generated broadcasting site two years ago for $1.65 billion (£846.14 million), admitted in a recent interview ... YouTube ads 'to get more interesting' >>
9th May 2008
Google-Yahoo! ad trial "successful"
The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs. Eric Schmidt, chief executive of Google, said before the company's annual meeting this week that the two-week pilot initiative, which saw the fir... Google-Yahoo! ad trial "successful" >>
8th May 2008
Google PPC policy reversal welcomed
One online travel agency has said that it is pleased with Google's recent decision to reverse its policy on trademark keywords. Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4... Google PPC policy reversal welcomed >>
6th May 2008
Yahoo!, Google 'in talks with regulators'
Anti-trust regulators are being consulted over a potential tie-up between Google and Yahoo!, it has emerged. Reuters has revealed that a source close to Google confirmed the final details of a deal have not been finalised. An agreem... Yahoo!, Google 'in talks with regulators' >>
2nd May 2008
DoubleClick in mobile ad network integration
DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he... DoubleClick in mobile ad network integration >>
2nd May 2008
Microsoft to announce Yahoo! move "in very short order"
Steve Ballmer, Microsoft's chief executive, wants to reach a decision on the company's potential purchase of Yahoo! soon. The boss of the world's largest software firm told employees at a meeting this week that the company had three options ... Microsoft to announce Yahoo! move "in very short order" >>
1st May 2008
Microsoft 'yet to reach Yahoo! resolution'
Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report. The software giant's board of directors met on Wednesday to mull over whether they would take the company's $41.8 billion (... Microsoft 'yet to reach Yahoo! resolution' >>
28th April 2008
Yahoo! faces proxy fight
Yahoo! could be facing a proxy fight after letting Microsoft's takeover deadline pass quietly this weekend. Three weeks ago, the software giant's chief executive, Steve Ballmer, told Yahoo! it must accept Microsoft's 31 cents-per-share offer... Yahoo! faces proxy fight >>
23rd April 2008
Microsoft stands firm as Yahoo! results beat forecasts
Yahoo! has announced prediction-beating third-quarter earnings, but there is said to be little chance of Microsoft raising its offer for the web pioneer. Jerry Yang, the company's co-founder and chief executive, said that the $542.2 million ... Microsoft stands firm as Yahoo! results beat forecasts >>
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