http://www.epiphanysolutions.co.uk/news/ The very latest search industry news headlines from the Epiphany media team, updated daily. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18810685/Firms-must-treat-social-media-users-as-equals Businesses engaging in social media marketing should ensure they treat website users as equals, a new report has suggested. Published by marketing expert Tony Chapman, the report - Social Network Marketing, Engagement Marketing and Brands - http://www.epiphanysolutions.co.uk/searchmarketing/18810668/CMOs-to-spend-more-on-internet-marketing More than half of chief marketing officers are looking to focus the majority of their budgets for next year on the online sector, new research has revealed. A survey by Rackspace found that out of 130 marketing bosses, 61 per cent will make http://www.epiphanysolutions.co.uk/searchmarketing/18808480/News-aggregator-traffic-on-the-rise UK traffic to news aggregator websites has risen by more than 100 per cent in the last two years, new figures from Hitwise have revealed. According the research company, Google News accounts for almost 30 per cent of the news aggregator mark http://www.epiphanysolutions.co.uk/searchmarketing/18808468/New-Google-Blog-Search-homepage-clusters-new-posts Google has launched a new homepage for its Blog Search offering that groups new posts by subject. In a similar vein to Google News, the new front page displays the most recent blogs on a host of topics and allows users to click through to mo http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18806130/US-Facebook-traffic-to-beat-MySpace-soon American traffic to Facebook will soon overtake that to rival social network MySpace, according to blog Royal Pingdom. Analysing statistics from Google Trends, the blog predicted that Facebook will see higher traffic than MySpace within the http://www.epiphanysolutions.co.uk/searchmarketing/18806128/Online-video-usability-can-help-SEO Improving the usability of online video could also help to boost search engine rankings, an expert has suggested. Writing for ITWales, usability specialist Mrudula Kodali stated that applying usability and accessibility principles such as ke http://www.epiphanysolutions.co.uk/searchmarketing/18803732/Hitwise-examines-G1-search-trends The seven days since the unveiling of the T-Mobile G1 have produced some interesting UK search patterns, according to Richard Seymour of Hitwise. Writing in a blog post, the expert noted that the phone - which is the first to run Google's An http://www.epiphanysolutions.co.uk/payperclick/18803726/B2B-online-marketing-spend-to-rise US business-to-business (B2B) marketers intend to increase expenditure on internet marketing over the next year, a new study has suggested. Commissioned by the American Marketing Association and conducted by the Fuqua School of Business at D http://www.epiphanysolutions.co.uk/payperclick/18801639/Decker-explains-implications-of-Yahoo-Google-deal The president of Yahoo! has moved to combat rumours related to the company's search advertising deal with Google in a post on the Yodel Anecdotal blog. Sue Decker explained that, contrary to the opinions of some, the two search engines are n http://www.epiphanysolutions.co.uk/searchmarketing/18801632/Blogging-offers-SEO-benefits-for-small-firms Small businesses may be able to improve the returns they get from their online marketing campaigns by taking up blogging. This is according to the US News amp; World Report, which suggested that setting up an online blog can help to give se http://www.epiphanysolutions.co.uk/searchmarketing/18799726/Internet-attractive-to-bargain-hunting-Britons The web is proving to be an increasingly attractive resource for British consumers looking to save money in the face of the current economic crisis. This is according to a set of new statistics released by Hitwise, which show that visits to http://www.epiphanysolutions.co.uk/payperclick/18799721/Ballmer-admits-Microsoft-has-hard-search-fight Microsoft needs to significantly disrupt the search market to catch sector leader Google, Microsoft chief executive Steve Ballmer has said. Despite this, the company is more capable of doing this than any other organisation, he claimed at a http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18799713/Cerf-Video-ads-will-become-more-interactive The next decade will see video ads become more interactive and informative, it has been claimed. According to Google chief evangelist and father of the web Vint Cerf, the video sector will eventually evolve to allow consumers to better contr http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18797696/Most-consumers-believe-businesses-should-have-a-social-presence A new poll has indicated that the majority of consumers think that corporations should have a presence on social media websites. The survey of more than 1,000 US consumers by Cone revealed that 93 per cent of respondents believe this should http://www.epiphanysolutions.co.uk/payperclick/18797681/Search-spend-to-grow-30 Search advertising spending will grow by 30 per cent this year in the UK, PricewaterhouseCoopers (PwC) has predicted. According to the firm, search ads - including pay-per-click - will see growth higher than that forecast for the overall int http://www.epiphanysolutions.co.uk/searchmarketing/18795511/IAB-mobile-operators-team-up-over-ads The Internet Advertising Bureau (IAB) is to work with the UK's five biggest mobile operators to research and promote the mobile advertising industry. As a result of the initiative, the IAB will become the trade body for the mobile advertisin http://www.epiphanysolutions.co.uk/searchmarketing/18795465/T-Mobile-announces-Google-powered-G1-handset Google and T-Mobile have taken the wraps off the first phone to be powered by the former's Android operating system. The G1 handset allows users to easily make use of Google search and applications including email, web surfing and office sof http://www.epiphanysolutions.co.uk/payperclick/18793107/Paid-search-offers-best-returns-in-slowing-economy Pay-per-click (PPC) strategies may be the best way for businesses to keep up their marketing efforts without risking more of their budgets than they need to, it has been suggested. The Internet Advertising Bureau's Jack Wallington cited PPC http://www.epiphanysolutions.co.uk/searchmarketing/18793103/Credit-market-troubles-boost-finance-search-queries New data from Hitwise has suggested that last week's dramatic events in the financial markets led to increases in related searches and website traffic. According to Hitwise UK research director Robin Goad, finance terms made up eight of the http://www.epiphanysolutions.co.uk/payperclick/18791372/Keywords-arent-the-most-important-SEO-tool Companies looking to increase their website's Google ranking should concentrate on relevant content and links, not keywords and meta tags, it has been suggested. Tom Griffiths wrote for Brand Republic that while the latter two can contribute http://www.epiphanysolutions.co.uk/payperclick/18791136/Credit-crunch-not-a-good-reason-to-cut-SEO-spending Firms should not cut back on search engine optimisation (SEO) spending because of the credit crunch, it has been argued. Daniel Robinson of Vizcom Design Limited suggested that SEO strategies can play an important part in the success of a bu http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18789091/Online-advertising-to-spend-to-increase-in-travel-industry Half of travel firms are aiming to increase the amount of money they pump into internet marketing in the near future. At least this is what new research from Whatsonwhen and Travolution suggests, with 45 out of the 90 firms asked in a survey http://www.epiphanysolutions.co.uk/searchmarketing/18789082/Google-shoots-up-global-brand-list Search engine Google has made a huge leap up Interbrand's list of the world's best brands, it has been revealed. The company - which was the number one search engine in the US last month, according to Hitwise - ranked 20th last year, but is http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18786581/Millions-visit-Google-Chrome-website-in-one-week Between September 1st and September 7th the 'Thank You' page for the new Google Chrome web browser received 1.933 million individual visits from people in the US alone, research has revealed. Nielsen Online found the site was particularly po http://www.epiphanysolutions.co.uk/payperclick/18786573/PPC-search-term-list-topped-by-eBay Internet auction site eBay was the top company for pay-per-click (PPC) searches in the US last month, a new report has revealed. According to Hitwise, ebay received 0.12 per cent of paid clicks, with ebay.com second with 0.02 per cent. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18783540/Ad-network-launched-by-LinkedIn Professional network company LinkedIn has taken strides into the online marketing sector with the launch of the new LinkedIn Audience Network. The network will allow marketers to target professionals more specifically and effectively, the fi http://www.epiphanysolutions.co.uk/searchmarketing/18783537/Google-most-popular-website-in-US-during-August Google received more unique hits from Americans in August than any other website, new figures have revealed. According to comScore's monthly rankings, the internet giant's sites were visited by just under 145 million individuals over the 31- http://www.epiphanysolutions.co.uk/searchmarketing/18782278/Keywords-vital-to-great-online-copy Keywords are an essential part of the online copywriting process - and not just for search engine optimisation reasons. This is according to MarketingSherpa founder Anne Holland, who said in a blog post that good use of keywords can also hel http://www.epiphanysolutions.co.uk/payperclick/18782275/Internet-ad-spending-rising More than eight in ten advertisers have increased spending on internet marketing in this year, according to a new survey. Conducted by the European Interactive Advertising Association (EIAA), the study also found that marketers expect to inc http://www.epiphanysolutions.co.uk/searchmarketing/18780059/Google-explains-duplicate-content-penalties There is no such thing as a duplicate content penalty for websites, according to Google's Susan Moskwa. The webmaster trends analyst wrote on the Google Webmaster Central blog that it is only deliberate duplication that is likely to result i http://www.epiphanysolutions.co.uk/searchmarketing/18780055/Businesses-using-search-marketing-agencies-more Companies are increasingly employing the services of organisations specialising in search engine optimisation (SEO) and related activities. This is according to a Jefferies amp; Company report that revises the overall outlook for the online http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18780051/E-consultancy-offers-blog-tips There are a number of ways in which bloggers can get those visiting for the first time to make repeat visits, according to one expert. E-consultancy's Graham Charlton said that these include making it easy for readers to add the blog to thei http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18777801/Businesses-must-make-social-campaigns-useful Companies undertaking social media marketing strategies need to make sure that their campaigns offer value to consumers, it has been advised. E-consultancy's Graham Charlton said that while usage of social media sites fell slightly at the st http://www.epiphanysolutions.co.uk/searchmarketing/18777797/Google-remains-UKs-most-visited-site Google is still the most visited website for UK internet users, according to a new report. The latest figures from Hitwise also revealed that Facebook has overtaken the likes of eBay and Windows Live Mail to become the second most popular on http://www.epiphanysolutions.co.uk/searchmarketing/18775663/Google-increases-US-search-market-share-in-August Google saw its share of the American online search market increase further in August, according to new statistics from Hitwise. The search giant saw 71.01 per cent of all online searches during the month, up from 70.77 per cent in July and 6 http://www.epiphanysolutions.co.uk/searchmarketing/18775659/Could-Google-Suggest-change-SEO-strategies? Marketers may need to make changes to their search engine optimisation (SEO) campaigns should Google's Suggest tool prove successful on its homepage, according to E-consultancy's Graham Charlton. The expert said that the tool, which offers u http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18775652/Google-sites-dominate-US-online-video-market Google websites saw the bulk of online video views in the US in July, attracting 44 per cent of all viewing, comScore has said. YouTube accounted for 98 per cent of clip views on Google sites, while Fox Interactive Media, Microsoft and Yahoo http://www.epiphanysolutions.co.uk/searchmarketing/18773096/Tailored-SEO-important-for-regional-sites Tailoring search engine optimisation (SEO) strategies to specific regional domains can help boost a website's position in search rankings, it has been suggested. Aaron Wall wrote on SearchNewz that region-specific rankings are clear to see f http://www.epiphanysolutions.co.uk/payperclick/18773091/Hitwise-PPC-accounts-for-45-of-insurance-search-traffic Pay-per-click (PPC) advertising is helping to generate 45 per cent of online search traffic for the insurance industry, it has been revealed. Data from Hitwise's New Search Intelligence tool showed that PPC proved to be the more useful for i http://www.epiphanysolutions.co.uk/searchmarketing/18771332/New-translation-services-rolled-out-by-Microsoft Microsoft has announced the addition of new translation technology to its search and instant messaging services. Users can now access Microsoft's translation offerings through the Live Search, Internet Explorer 8, the Windows Live Toolbar an http://www.epiphanysolutions.co.uk/searchmarketing/18771251/Investment-in-analytics-SEO-urged Businesses should invest in web analytics and search engine optimisation (SEO) to make the most of the online channel, according to Microsoft's Mel Carson. The expert said on the Microsoft adCenter Analytics blog that the two areas are essen http://www.epiphanysolutions.co.uk/searchmarketing/18771203/Google-to-anonymise-user-data-after-9-months Google has changed a policy dictating that it anonymises users' IP addresses after 18 months. The rule has now been changed to nine months in an attempt to allay growing regulatory worries over the search giant's control of identifiable user http://www.epiphanysolutions.co.uk/searchmarketing/18769318/Fastest-rising-search-queries-headed-by-Google-Chrome Google Chrome has come top of a list of the fastest rising search terms in the UK for the week ending September 6th. Compiled by Hitwise, the statistics also showed that 'man city', 'bestival' and 'environment agency' made up the rest of the http://www.epiphanysolutions.co.uk/searchmarketing/18769229/Legitimate-SEO-on-the-rise An increasing number of people are shunning black hat search engine optimisation (SEO) in favour of more legitimate tactics, according to Google's Matt Cutts. The search engine has seen the number of websites utilising overly aggressive SEO http://www.epiphanysolutions.co.uk/searchmarketing/18767051/Online-ads-a-success-for-Obama Presidential candidate Barack Obama had a more successful six months online than his rival John McCain at the start of this year, according to new figures from comScore. Mr Obama benefited from significantly higher website traffic, online se http://www.epiphanysolutions.co.uk/searchmarketing/18767017/Marketers-moving-to-search-ads More online marketers look set to focus on search engine ads over the next year, according to one analyst. Imran Khan of JPMorgan has cut his forecast for the wider online advertising industry from a 20 per cent increase in spending this yea http://www.epiphanysolutions.co.uk/payperclick/18764891/Survey-Big-search-engines-satisfy-80-of-web-users About eight in ten internet users are happy with the overall quality of the search results they see from the biggest engines, according to a new Canadian study. Undertaken by Ipsos Reid, the survey also indicated that search engine optimisat http://www.epiphanysolutions.co.uk/searchmarketing/18764885/SEO-should-incorporate-accessibility It is a good idea for marketers to consider website accessibility when undertaking search engine optimisation (SEO), according to one expert. Ann Smarty of Search Engine Journal highlighted some of the ways in which SEO and accessibility can http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18764883/Report-points-to-video-ad-growth Spending on online video ads in the US looks set to grow by almost two-thirds this year, according to a new report. Compiled by LiveRail and made available by social media news site ReadWriteWeb, the publication suggested that expenditure co http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18762761/Mobile-social-media-offers-potential-for-advertisers A new report has predicted that advertising opportunities in the mobile social networking market will grow as the medium's user base continues to expand over the next five years. According to ABI Research, over 140 million mobile users will http://www.epiphanysolutions.co.uk/searchmarketing/18762623/SEO-spending-to-reach-330m UK spending on search engine optimisation (SEO) will reach £330 million this year, up 32 per cent compared with 2007. This is according to E-consultancy's latest Search Engine Marketing Buyer's Guide, which showed that overall spending http://www.epiphanysolutions.co.uk/searchmarketing/18760399/Govt-sites-looking-to-improve-SEO-accessibility Search engine optimisation (SEO) and website accessibility are among the areas the government is focusing on when it comes to improving its online services, minister for transformational government Tom Watson has said. The minister and blogg http://www.epiphanysolutions.co.uk/searchmarketing/18760397/Internet-marketing-should-begin-with-SEO It is important to begin online marketing activities with basics such as search engine optimisation (SEO), according to one expert. Researching how to begin with search engine marketing and potentially bringing in outside help can be a signi http://www.epiphanysolutions.co.uk/searchmarketing/18760394/Google-unveils-Chrome-web-browser A new open source internet browser has been launched by search giant Google. Google Chrome is based on elements of Mozilla's Firefox and Apple's WebKit and will become available as a beta download for Windows today (September 2nd). http://www.epiphanysolutions.co.uk/searchmarketing/18758205/Ciao-becomes-Microsofts-latest-acquisition Microsoft has revealed that it is acquiring shopping comparison site Ciao through the purchase of Greenfield Online. The company will pay a consideration of $486 million ( £268.9 million) for Greenfield and will use Ciao to supplement it http://www.epiphanysolutions.co.uk/searchmarketing/18758195/Search-marketers-should-keep-up-with-new-trends Keeping up with changes in the search engine sector can do much to help website owners adapt their marketing strategies accordingly and potentially boost their rankings, according to one website. One such trend is the fact that search engine http://www.epiphanysolutions.co.uk/searchmarketing/18755733/Sports-websites-benefiting-from-GB-Olympics-success Sports-related retail and informational websites have seen significant increases in traffic as a result of the success of Great Britain in the Beijing Olympics. This is according to new figures posted by Hitwise UK research director Robin Go http://www.epiphanysolutions.co.uk/payperclick/18755729/New-adCenter-reports-can-focus-marketing-campaigns A new reporting feature in Microsoft's adCenter can do much to help marketers focus their efforts on website conversions, it has been claimed. According to a post by Microsoft's Mel Carson on the adCenter Analytics blog, the program's new en http://www.epiphanysolutions.co.uk/searchmarketing/18755727/Mozilla-extends-Firefox-agreement-with-Google Mozilla has extended its agreement with Google over the default search settings in Firefox by a further three years, it has been announced. According to Mozilla chairperson Mitchell Baker's blog, the contract will now see Google remain Firef http://www.epiphanysolutions.co.uk/searchmarketing/18753335/Top-tips-offered-for-attracting-search-engine-crawlers Businesses looking to make their websites more visible to search engine crawlers and spiders may want to consult advice offered by MarketingVOX. According to the news source, it can be beneficial to ensure the website has a sitemap and regul http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18753329/UGC-ideal-for-raising-brand-awareness Social media is perfect for those looking to increase brand awareness, according to one expert. Those seeking branding benefits rather than a direct impact on sales would do well to harness user-generated content (UGC) for marketing purposes http://www.epiphanysolutions.co.uk/searchmarketing/18753325/Unique-web-content-best-for-SEO One of the key ways of improving a website's standing in search engine results is through the production of unique content, it has been claimed. Such content can both give search engine optimisation (SEO) efforts a boost and attract more rel http://www.epiphanysolutions.co.uk/payperclick/18750934/Internet-ad-spend-to-increase-report-predicts Spending on internet advertising will grow to account for 8.6 per cent of total advertising expenditure globally this year, it has been predicted. According to media communications agency Carat, this figure is likely to increase to 9.8 per c http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18750931/Credit-crunch-failing-to-dampen-digital-spending A number of businesses around the world intend to continue spending significant amounts of money on digital media, despite the ongoing effects of the credit crunch, a new study by StrategyEye Digital Media has suggested. According to the com http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18748651/New-Facebook-ads-may-not-be-right-for-all A new ad system unveiled by social network Facebook last week may not be beneficial for all organisations, according to CNET News.com. The news source has suggested that the scheme, which allows Facebook members to interact with certain ads http://www.epiphanysolutions.co.uk/searchmarketing/18748642/B2B-sites-can-benefit-from-SEO Search engine optimisation (SEO) is a must for companies operating in the online business-to-business (B2B) field, it has been claimed. Making good use of SEO can help such organisations to attract those looking for the very products and ser http://www.epiphanysolutions.co.uk/searchmarketing/18748638/Googlecom-open-to-suggestions Google.com will now feature the Google Suggest tool by default, it has been announced. The Google Suggest feature offers real-time suggestions for specific queries and the number of hits each of these possibilities comes up with, according t http://www.epiphanysolutions.co.uk/searchmarketing/18746224/MarketingSherpa-recommends-top-linking-practices A list of the best linking practices marketers can undertake to improve search engine optimisation (SEO) has been published by MarketingSherpa. Among its recommendations are creating top quality content #150; such as useful applications lik http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18746206/Small-firms-looking-to-Web-20-in-marketing-campaigns A significant proportion of small and medium-sized businesses (SMBs) are considering using Web 2.0 in their marketing campaigns, a new survey has indicated. Two-fifths of respondents said they were going to look into using Web 2.0 in marketi http://www.epiphanysolutions.co.uk/searchmarketing/18744378/Conversions-based-on-more-than-sign-ups-or-sales Sign-ups for a service or sales of a product are only large-scale ways to measure customer conversions online, according to a Search Engine Watch writer. Tim Ash asserted that a number of smaller conversion actions should be considered as th http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18743659/Online-video-could-lead-to-more-ad-spending The growing popularity of online video clips - thanks in part to comprehensive coverage of the Beijing Olympics - could lead to an 55.9 per cent increase in video ad spending this year, according to an analyst. Business Week reported yesterd http://www.epiphanysolutions.co.uk/payperclick/18741690/Semantic-web-could-transform-ads The paid search sector could be significantly affected by developments in the world of semantic search, an expert has said. Speaking at the San Jose the Search Engine Strategies conference this week, Powerset's Scott Provost suggested that s http://www.epiphanysolutions.co.uk/payperclick/18741572/Paid-search-can-boost-packaged-goods-brand-awareness A new study has suggested that packaged goods providers could benefit from a significant increase in brand awareness if they adopt paid search campaigns. Unaided brand awareness could be given a 160 per cent boost among consumers through suc http://www.epiphanysolutions.co.uk/searchmarketing/18741561/American-web-searches-rise-3 US web users conducted three per cent more online searches during July than they did in the same month last year. This is according to a new study by Nielsen Online, which showed that Americans made nearly eight billion searches last month. http://www.epiphanysolutions.co.uk/searchmarketing/18739656/Index-suggests-Google-is-top-for-customer-satisfaction Google has topped an index of the search engines and portals that American consumers are most satisfied with. The search giant obtained a score of 86 - up 10.3 per cent compared with last year's figure of 78 - in the University of Michigan's http://www.epiphanysolutions.co.uk/searchmarketing/18739275/Use-keyword-tools-for-better-SEO Well-researched keywords can make all the difference between success and failure when it comes to search engine optimisation (SEO), according to marketing consultant Damon Segal. The expert said on realbusiness.co.uk that keyword research ca http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18739266/More-US-retailers-adopting-social-media-marketing Online marketing campaigns incorporating elements such as social shopping, virtual worlds and video are becoming more popular among retailers in the US, according to a new study. Retailers are turning to the social channel to target teenager http://www.epiphanysolutions.co.uk/searchmarketing/18737043/Google-sees-most-unique-visits-in-US Search giant Google attracted the biggest number of unique web visitors in the US during July, comScore has revealed. The research company's latest report on the most popular US web destinations showed that Google received 141.6 million uniq http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18737040/Blogs-ideal-for-interacting-with-customers Blogs are a useful tool for organisations looking to improve their reputation online and interact more with customers. This is according to course leader for the MSc in digital marketing communications at Manchester Metropolitan University D http://www.epiphanysolutions.co.uk/searchmarketing/18734923/Google-ignoring-cash-lure-of-homepage-ads Google will not be placing ads on its homepage in the future, according to chief executive of the company Eric Schmidt. Mr Schmidt said on the Mad Money with Jim Cramer television show earlier this week that the company is unlikely to deploy http://www.epiphanysolutions.co.uk/payperclick/18734847/Double-check-PPC-landing-pages-for-relevancy-expert-urges It is important for pay-per-click (PPC) marketers to ensure that ads, keywords and landing pages are all relevant to each other, according to Tina Kelleher of Microsoft. Writing on the adCenter Blog for Advertisers, the expert said that mark http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18732632/Expert-expresses-caution-over-social-media-marketing Social media as a marketing channel is still an unknown entity when it comes to effectiveness, an expert has said. Speaking to eyefortravel.com, Aer Arann head of sales and marketing Colin Lewis said that while the medium holds much potentia http://www.epiphanysolutions.co.uk/payperclick/18732626/PPC-spending-reaches-16bn-in-UK Spending on pay-per-click (PPC) ads rose to £1.6 billion in the UK last year, a new report has revealed. According to Ofcom, expenditure on such campaigns increased by 39 per cent in 2007, making PPC the most popular form of online mark http://www.epiphanysolutions.co.uk/searchmarketing/18732619/Brands-should-plan-for-SEO-early Brands should consider optimising their websites for search engines at an early stage to capitalise on an emerging search trend in the UK, it has been advised. Britons are overwhelmingly searching for brand names rather than generic keywords http://www.epiphanysolutions.co.uk/searchmarketing/18730649/Marketing-outsourcing-recommended-for-small-firms Small businesses new to internet marketing may benefit from outsourcing complicated procedures to a third party, according to Alibaba.com chief executive David Wei. The expert said in an article for Livemint.com that while it is ideal for sm http://www.epiphanysolutions.co.uk/payperclick/18730624/Exact-terms-important-for-PPC-marketing Businesses are likely to see success in their pay-per-click (PPC) campaigns by focusing on specific terms rather than generic keywords, according to one publication. While broad matches will help to increase the number of people looking at a http://www.epiphanysolutions.co.uk/searchmarketing/18730525/Google-sees-7077-of-US-searches About 70.77 per cent of US online searches took place on Google last month, according to new figures. The research, carried out by Hitwise, placed Google well above the likes of Yahoo!, MSN Search and Ask in the rankings, with Google breakin http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18728377/Blogs-are-one-of-the-best-forms-of-online-marketing Blogging can provide a key way for businesses to connect with prospective customers and build their brands online, it has been claimed. Keeping a company blog can help companies to portray themselves as an authoritative voice within their re http://www.epiphanysolutions.co.uk/payperclick/18728361/Covario-More-paid-search-ads-bought-on-Google Marketers in the Europe, the Middle East and Africa region are spending more of their paid search budgets on Google's solutions. This is according to a new report from analytics firm Covario, which suggested that 90 per cent of paid search a http://www.epiphanysolutions.co.uk/searchmarketing/18726160/Too-many-updates-can-be-bad-for-SEO Uploading too many new articles to a website during a very short period of time could be detrimental to a website's search engine optimisation (SEO) campaign, it has been claimed. While making regular new updates can hold significant benefit http://www.epiphanysolutions.co.uk/payperclick/18726155/Relevant-targeted-PPC-ads-good-for-school-related-sales Retailers hoping to capture part of the back-to-school shopping market would do well to make their pay-per-click (PPC) ad copy as relevant and targeted as possible, Yahoo! content quality analyst Noah Belson has said. Writing in a post on th http://www.epiphanysolutions.co.uk/searchmarketing/18723989/Orbitz-uses-SEO-to-boost-site-visits Travel website network Orbitz has seen an increase in online visitors since it moved to a new search engine-friendly platform, it has been revealed. According to a Travolution report, Orbitz chief executive Steve Barnhart told analysts in a http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18723982/Report-predicts-growth-for-online-reputation-management Online reputation management is set to become more popular among UK firms this year, according to a report compiled by E-consultancy. The Online Reputation and Buzz Monitoring Buyer's Guide predicted that the market for reputation monitoring http://www.epiphanysolutions.co.uk/searchmarketing/18723979/SEO-pushes-up-page-views-for-LA-Times A new search engine optimisation (SEO) push has helped the LA Times to achieve a record number of website page views. About 127 page views were reported during July, up 66 per cent compared with the same month in 2007, according to a memo to http://www.epiphanysolutions.co.uk/searchmarketing/18721730/Daily-search-engine-use-now-more-common Almost half of web users consult a search engine at least once a day, new research has revealed. A total of 49 per cent of the internet population go to a search site everyday, up from one-third of users in 2002, said the Pew Internet amp; http://www.epiphanysolutions.co.uk/payperclick/18721693/Brand-impact-more-important-than-clicks-in-ad-measurement Marketers should avoid relying on clicks as a way of measuring campaign success and instead look to the impact made by branding, it has been advised. Tracking the effectiveness of online brand building as a way of driving offline purchases m http://www.epiphanysolutions.co.uk/searchmarketing/18719591/New-Google-tool-offers-insights-into-search-volumes Marketing executives can now examine data on popular search term volumes via a new tool released by Google this week. The Google Insights for Search service is free to use and offers a wealth of data on specific searches over different time http://www.epiphanysolutions.co.uk/payperclick/18719518/Good-PPC-dependent-on-keywords Pay-per-click (PPC) campaigns can be given a significant boost by picking and choosing the perfect keywords, it has been claimed. According to Yahoo!'s Search Marketing team, marketers may find that choosing terms that match those on their w http://www.epiphanysolutions.co.uk/payperclick/18717555/Boost-PPC-conversions-with-high-quality-copy Creating relevant and engaging website copy is essential for pay-per-click (PPC) marketers hoping to boost conversions from click-throughs, an expert has said. Such copy is especially vital for those who depend on conversions from visitors w http://www.epiphanysolutions.co.uk/searchmarketing/18717524/June-sees-39bn-searches-made-in-UK Internet users in the UK made 3.9 billion online searches during June, with the bulk of these taking place on Google. This is according to comScore, which released research today (August 5th) showing that 75.3 per cent of queries took place http://www.epiphanysolutions.co.uk/searchmarketing/18717499/Search-engine-friendly-site-boosts-orders-for-UK-firm A Birmingham-based company has seen its sales soar thanks to the launch of a new search engine-friendly website. According to the Birmingham Post, personalised voucher provider Secure Vouchers - whose customers include small and medium-sized http://www.epiphanysolutions.co.uk/searchmarketing/18715218/Google-continually-experimenting-with-search-changes Refining the Google search interface involves constant experimentation with both major and minor new features and changes, Google has revealed. According to a post on the official Google blog from engineer Ben Gomes, the search engine is con http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18715185/Firms-looking-to-social-apps-for-marketing-success Companies are moving to engage more with consumers through applications on social networks like Facebook, it has been claimed. According to a Times report, with businesses such as Warner Bros and Disney moving onto the platform, the potentia http://www.epiphanysolutions.co.uk/searchmarketing/18712970/Study-Search-engines-popular-for-coupon-seekers US consumers looking for online retail vouchers are more likely to click-through to a website from search listings when they know a coupon is available, according to a new study. Almost two-thirds of those surveyed by Simmons/Experian Resear http://www.epiphanysolutions.co.uk/searchmarketing/18712963/Keyword-advice-offered-for-new-sites New websites looking to maximise their search engine rankings from the outset must focus on how they use the right keywords, an expert has advised. Adding plenty of keyword modifiers, looking to long tail terms and moving away from commercia http://www.epiphanysolutions.co.uk/payperclick/18712955/Relevant-uncluttered-landing-pages-key-to-good-PPC-campaigns Pay-per-click marketers looking to improve their campaigns should look at their landing pages, according to Graham Charlton of E-consultancy. Writing on the E-consultancy blog, Mr Charlton said that businesses should spend money on marketing http://www.epiphanysolutions.co.uk/payperclick/18710804/Yahoo-Follow-top-tips-to-get-higher-click-through-rates Online marketers can do much to positively influence their click-through rates from paid search ads, according to Yahoo! content quality analyst Noah Belson. The expert said in a recent post on the Yahoo! Search Marketing blog that while it http://www.epiphanysolutions.co.uk/searchmarketing/18710799/Online-retailers-underperforming-in-organic-search Retailers are not doing enough to fully maximise the advantages offered by organic search engine optimisation (SEO), a new report from Internet Retailer suggests. The study tested retailers' rankings against important keywords and found that http://www.epiphanysolutions.co.uk/searchmarketing/18708703/Look-online-for-growth-travel-firms-told The current downturn in the economy could mean that travel firms may benefit from looking to the online medium when it comes to marketing, it has been claimed. Comments made by Roamfree.com chief executive Chris Dodd at a recent Eye for Trav http://www.epiphanysolutions.co.uk/searchmarketing/18708642/Google-visitor-numbers-up-15 The number of unique UK visitors using Google search rose by 15 per cent to reach 27.9 million during June 2008 compared with May 2007, according to new Nielsen Online figures. Statistics released by the research firm also showed that Google http://www.epiphanysolutions.co.uk/searchmarketing/18706822/Firms-urged-to-combine-press-releases-with-SEO Companies could see significant benefits from optimising their press releases for search engines, according to one expert. Mark Jackson of Search Engine Watch explained that many firms still do not use press releases as part of their search http://www.epiphanysolutions.co.uk/searchmarketing/18706814/Poor-accessibility-could-be-bad-for-SEO Failing to build a website that is accessible to all web users could result in lower search rankings, according to one expert. With 8.5 million disabled people in the UK - 3.5 million of whom cannot use a normal keyboard - businesses could b http://www.epiphanysolutions.co.uk/searchmarketing/18704443/Keywords-crucial-in-SEO Firms looking to make their websites stand out must ensure they are using the correct key phrases in order to succeed in search engine optimisation (SEO). This is according to comments made on the TechLeader blog by Shaun Oakes, who said tha http://www.epiphanysolutions.co.uk/payperclick/18704435/SEM-most-popular-type-of-online-ads-for-small-firms Search engine marketing (SEM) is by far the most popular form of internet advertising for small companies, it has been claimed. Writing in the Small Talk section of HartfordBusiness.com, Rhonda Abrams said that such advertising a http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18702222/Microsoft-to-expand-search-ad-relationship-with-Facebook Internet and software giant Microsoft is to expand the relationship it has with social networking site Facebook, it has been revealed. A source close to the firm stated that, under the terms of the deal, it will use Facebook to increase the http://www.epiphanysolutions.co.uk/payperclick/18702199/Yahoo-benefits-from-online-ad-shift-in-Asia Search engine provider Yahoo! has revealed a rise in its net profits in Japan. According to a statement made by the firm, Yahoo! Japan saw an increase of 18.2 per cent, reflecting a shift in the advertising spending preferences of companies http://www.epiphanysolutions.co.uk/searchmarketing/18701053/Google-may-focus-on-display-ads Google may be interested in capitalising on the potential of the display advertising sector, an executive from the search engine firm has implied. CNET News reported that Eric Schmidt told Fortune's Brainstorm Tech conference that he felt th http://www.epiphanysolutions.co.uk/payperclick/18701051/Study-reveals-30-increase-in-search-marketing-spend Worldwide spending on search engine marketing has increased by 30 per cent during the past year, according to a new report. The 2009 Search Marketing Benchmark Guide, compiled by Marketing Sherpa, has indicated that around half of all online http://www.epiphanysolutions.co.uk/searchmarketing/18698364/SEO-for-images-could-benefit-marketing-efforts Making sure images and videos are optimised for search engines could provide a significant boost to a company's online marketing efforts. This is according to advice offered by Chrysi Philalithes of Search Insider, who said that making it si http://www.epiphanysolutions.co.uk/payperclick/18698354/Little-growth-detected-in-click-fraud-levels The second quarter of 2008 saw little change in rates of pay-per-click fraud, according to a new report. Statistics from Click Forensics show that the average click fraud rate equalled 16.2 per cent during the second three months of the year http://www.epiphanysolutions.co.uk/searchmarketing/18696038/Give-SEO-a-boost-with-better-web-usability Businesses would do well to look at website elements such as internal links and quality of content to boost both usability and search rankings, it has been advised. According to Mark Jackson of Search Engine Watch, usability and search engin http://www.epiphanysolutions.co.uk/searchmarketing/18695868/Leisure-category-tops-US-website-popularity-rankings Websites falling into the leisure category - including films, travel and gaming - were the most visited sites among US internet users last month, comScore has revealed. Publishing its monthly report on web trends in the country, the company http://www.epiphanysolutions.co.uk/searchmarketing/18695861/Local-websites-could-benefit-from-sports-SEO Local sites could see significant revenue opportunities open up by ramping up their search engine optimisation (SEO) efforts to target sports fans, it has been claimed. According to Bobby Tulsiani of JupiterResearch, a new study from the com http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18694090/Ad-subsidised-videos-more-tolerated-by-web-users A growing proportion of consumers are becoming more used to seeing ads when they watch online videos, new research has suggested. The survey, carried out by Ipsos MediaCT, showed that 82 per cent of respondents believe that displaying ads al http://www.epiphanysolutions.co.uk/searchmarketing/18693942/Web-projects-should-begin-with-SEO-in-mind It is worth starting a new web project with the principles of search engine optimisation (SEO) in mind, according to Julie Batten of the ClickZ Network. The expert noted that it can be easier to conform with SEO rules while designing the web http://www.epiphanysolutions.co.uk/searchmarketing/18693935/Google-takes-615-of-June-US-searches Google accounted for the majority of online searches made in the US last month, a new report has indicated. About 61.5 per cent of all queries took place on Google sites in June, according to comScore, showing a slight decrease compared with http://www.epiphanysolutions.co.uk/payperclick/18691928/Microsoft-trialling-new-program-that-could-rival-AdSense Microsoft may be set to take on Google's popular AdSense program with the trial of its own contextual advertising platform. The company is utilising its adCenter technology to deploy self-serve contextual ads to small publishers as part of a http://www.epiphanysolutions.co.uk/payperclick/18691921/AdWords-offers-new-combined-keyword-contextual-ad-feature Keyword and contextual ads can now be run together as part of one campaign in Google's AdWords program. User feedback prompted Google to make the change to the service, potentially increasing the relevancy of internet advertising for web use http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18689948/Online-marketing-set-to-go-social Tim Armstrong of Google has claimed that the future of the internet marketing industry lies in social media and mobile advertising. In an interview with Canadian Business magazine, Mr Armstrong cited the two channels when asked about the eme http://www.epiphanysolutions.co.uk/searchmarketing/18689944/Google-explains-technology-behind-search-rankings Google has offered more information on how its technology helps to compile website search rankings on its official blog. Amit Singhal, a Google fellow, said that the company has worked on improving its indexing and crawling system over the y http://www.epiphanysolutions.co.uk/payperclick/18687953/Paid-ad-prices-predicted-to-rise-for-Yahoo-marketers The Google-Yahoo! ad deal currently being scrutinised by US regulatory authorities could lead to an increase in paid ad costs, it has been warned. Those buying Yahoo! ads could find themselves paying an average of 22 per cent more than norma http://www.epiphanysolutions.co.uk/searchmarketing/18687948/Google-sees-search-gains-in-UK-US-Australia Google has increased its share of the search market in the UK, the US and Australia, according to a new report. Compiled by Hitwise, the statistics revealed that Google accounted for 87 per cent of UK searches, just over 69 per cent of the U http://www.epiphanysolutions.co.uk/searchmarketing/18685519/Updated-content-keywords-advised-for-SEO Regularly updated content, relevant keywords and incoming links can be good starting points for marketers wishing to attract the attention of search engine crawlers, an expert has noted. Writing on realbusiness.co.uk, entrepreneur Dawn Gibbi http://www.epiphanysolutions.co.uk/payperclick/18685514/Search-ad-text-advice-offered Marketers seeking to refine their paid search ad text to be as attractive as possible to web users may want to note tips offered by David Rodnitzky on the Search Marketing Standard blog. According to the expert, the right ad text can do much http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18685287/Google-video-sites-remain-on-top-in-May New figures released from comScore this week have indicated that Google-owned websites were the top US video property in May 2008. Data from the Video Metrix service revealed that of the more than 12 billion videos watched by Americans on th http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18683733/Veoh-launches-new-ad-targeting-system Internet television service Veoh Networks has unveiled a new behavioural targeting system for advertisers. The initiative, which is currently available in beta format, allows marketers to target video viewers based on the kind of content the http://www.epiphanysolutions.co.uk/payperclick/18683684/Spending-on-online-marketing-to-rise-for-19-of-firms A new report has revealed that 19 per cent of UK firms intend to increase expenditure on internet marketing activities, despite the economic downturn affecting spending in other parts of the advertising sector. The Institute of Practitioners http://www.epiphanysolutions.co.uk/searchmarketing/18683680/Google-How-to-get-started-with-website-optimisation Google has offered advice to paid search marketers looking to boost their natural search rankings. Ambroise Fensterbank, search quality evaluator at Google, said in a post on the Inside AdSense blog that marketers should refrain from using t http://www.epiphanysolutions.co.uk/payperclick/18682268/Yahoo-notes-three-ways-of-boosting-PPC-conversions There are three simple ways online marketers can boost their pay-per-click (PPC) conversion rates, according to search engine Yahoo!. Its manager of marketing communications, Roger Park, claims that with just a little maintenance, hind http://www.epiphanysolutions.co.uk/searchmarketing/18681269/Online-advertising-performing-strongly Growth within the online marketing industry is looking strong, according to a new report from William Blair amp; Company and the Chicago Interactive Marketing Association. However, this could change in the near future due to widespread econ http://www.epiphanysolutions.co.uk/searchmarketing/18679473/New-Yahoo-service-looks-to-disrupt-search-market Yahoo! is hoping to disrupt the search market and outdo its competitors with a new service that allows developers to customise their search experience. The BOSS (Build Your Own Search Service) platform will provide users with acc http://www.epiphanysolutions.co.uk/payperclick/18679196/Quality-ranking-in-adCenter-to-change Advertisers making use of Microsoft's adCenter for paid search ads can now see significant changes to the quality-based ranking system in the UK. These amendments, which loosen up the algorithm used to determine the ranking of paid ads above http://www.epiphanysolutions.co.uk/searchmarketing/18679094/Google-says-no-manual-intervention-in-rankings Search giant Google has opened up about its ranking procedures, stating that it does not manually change results and relies completely on its algorithm. Writing on the official Google blog, Google fellow Amit Singhal asserted that the compan http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18677076/Google-launches-interactive-3D-application Search engine Google has launched a new application in which users can interact with one another in a 3D virtual world. Part of the firm's Google Labs, the Lively application enables users to express themselves by personalising a room and cr http://www.epiphanysolutions.co.uk/payperclick/18676827/MSN-signs-food-website-ad-deal Microsoft-owned internet services provider MSN has announced that it has partnered with Hearst Magazines over the development of a new food-related website. Under the terms of the arrangement, MSN will be responsible for the property's adver http://www.epiphanysolutions.co.uk/payperclick/18674987/Search-Help-Centre-launched-for-marketers A new online centre dedicated to offering tips and advice to search engine marketers has been unveiled. Developed by the Internet Advertising Bureau (IAB) and its Search Council, the Search Help Centre makes use of information provided by Go http://www.epiphanysolutions.co.uk/payperclick/18674968/Search-engines-see-quiet-ad-sales-in-Q2 The second quarter of 2008 was a quiet period for the three major search engines in terms of advertising sales, according to a new report. Compiled by AdGooroo, the statistics show that Yahoo! saw a 0.03 per cent increase in its active adver http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18674964/Consumers-becoming-more-informed-over-online-shopping Web users are getting savvier when it comes to online shopping recommendations, according to a new study. Conducted by Avail Intelligence, the research suggested that many music fans are increasingly looking to online music shops and social http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18674175/Obama-wins-on-the-web Democratic presidential candidate Barack Obama has taken an early lead against rival John McCain in terms of his online popularity, it has been revealed. According to figures produced by information and media firm Neilson Online, Mr Obama's http://www.epiphanysolutions.co.uk/searchmarketing/18674172/Is-reciprocal-linking-worth-it? Despite being widely-used on the web, the effectiveness of reciprocal linking has been questioned. Writing on the Search Engine Journal, Ann Smarty asks whether the practice is worth the time and whether it is a legitimate method of improvi http://www.epiphanysolutions.co.uk/payperclick/18673085/Microsoft-signs-ad-deal-with-health-media-firm Microsoft has announced the formation of an agreement that will see provide contextual and paid search advertising to a health media publisher. The company will offer exclusive third-party advertising services to Rodale, which owns brands su http://www.epiphanysolutions.co.uk/searchmarketing/18673076/Expert-Ensure-articles-for-SEO-are-engaging Articles written by a company to improve search engine optimisation (SEO) must also be compelling enough to drive readers to interact more with the business, an expert has asserted. According to online author Christina Newberry, while the be http://www.epiphanysolutions.co.uk/searchmarketing/18670523/Cosmo-reaps-SEO-success Cosmopolitan magazine's UK website has seen unique visitor numbers double between October and May, according to new figures. Nedstats research seen by Journalism.co.uk showed that the website managed to increase traffic by about 136 per cent http://www.epiphanysolutions.co.uk/payperclick/18670518/Top-tips-for-PPC-marketers-from-Yahoo Pay-per-click (PPC) campaign professionals have been offered tips on how to optimise their activities to maintain a high quality index score from Yahoo!. According to the web giant's Smart Start team, there are a number of ways in which comp http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18669086/Social-media-sites-see-surge-in-popularity Social media websites such as YouTube and Facebook have witnessed a significant leap in usage by UK web users in the last 12 months, according to new figures. Statistics from research company Nielsen Online show that the two sites saw the fa http://www.epiphanysolutions.co.uk/payperclick/18669077/Pay-per-click-models-set-for-change? Current models for costing pay-per-click advertising may eventually fall out of favour with marketers, according to one website. Domain Name Wire reports that cost-per-click (CPC) models could be replaced with cost-per-action (CPA) initiativ http://www.epiphanysolutions.co.uk/searchmarketing/18669073/Make-the-most-of-blogs-for-SEO Companies should focus on a recent tip given by Google engineer Matt Cutts to USA Today over the role that blogs can play in effective search engine optimisation. This is according to Sage Lewis of Search Engine Watch, who said that there a http://www.epiphanysolutions.co.uk/searchmarketing/18666904/Integrate-SEO-at-the-start-of-web-design-projects Companies should do more to place search engine optimisation (SEO), usability and accessibility at the heart of their web design projects. This is according to Justin James of TechRepublic, who said that those struggling with SEO should plac http://www.epiphanysolutions.co.uk/searchmarketing/18666874/Meaningful-acquisition-for-Microsoft Microsoft has confirmed it is to buy semantic search engine Powerset. Following days of speculation over the transaction, Microsoft senior vice-president of search, portal and advertising Satya Nadella revealed in a Live Search blog post tha http://www.epiphanysolutions.co.uk/payperclick/18664681/Marketers-urged-to-make-ads-consumer-friendly New research has revealed that consumers are becoming increasingly irritated by certain types of online ads. Carried out by Opinion Matters for video site HowTo.tv, the study showed that ads featuring loud noises, as well as pop-ups and ads http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18664602/Get-to-grips-with-Web-20-flaws Companies have been urged to carefully consider the pitfalls of utilising Web 2.0 as a marketing strategy before putting it into practice. Autonomy chief executive Mike Lynch said in the Financial Times that while applications like blogs, so http://www.epiphanysolutions.co.uk/searchmarketing/18664593/Flash-search-focus-for-Google-Yahoo Adobe has today (July 1st) announced plans to make Flash content more searchable on the web. The software company revealed that it is working with Google and Yahoo! to enhance search engine indexing for Flash pages and applications so that t http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18663313/Viewers-go-online-for-TV-gossip People are increasingly turning to the Internet for their television viewing, new research by The Nielsen Company for the Cable amp; Telecommunications Association for Marketing (CTAM) shows. Online television viewers use the net for findin http://www.epiphanysolutions.co.uk/payperclick/18663311/Websites-a-vital-communications-channel Websites' marketing potential is not being maximised as they become the subject of a tug-of-war between IT and marketing stakeholders, research for SDLL Tridion has found. SDL Tridion president Erik Aeyelts Averink said that webs http://www.epiphanysolutions.co.uk/searchmarketing/18663309/YouTube-top-video-site-in-US Video-sharing website YouTube is the most visited site in the US, according to online intelligence service Hitwise. YouTube accounted for 75.43 per cent of all US visits in May, up by 26 per cent in the preceding year. In a custom c http://www.epiphanysolutions.co.uk/payperclick/18662445/Google-AdSense-to-distribute-video-clips Google is to use its AdSense program to test the viability of making advertising revenue from online video. From September, the search giant will deploy video clips - instead of the usual static ads - of a new show from the creator of Family http://www.epiphanysolutions.co.uk/searchmarketing/18662440/Yahoo-gears-up-for-Olympics Yahoo! has revealed its plans for the upcoming Beijing Olympic Games in August. The company will launch a website to provide a wide range of Olympics-related content over the summer, featuring editorials and opinions from former Olympic meda http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18658694/Communicate-with-customers-online-retailers-told Success on the web demands that e-retailers listen to the consumer, one industry body has emphasised. The ease of comparing providers and prices on the internet means that a lacklustre approach to customer service could mean online shops los http://www.epiphanysolutions.co.uk/searchmarketing/18658689/Organic-search-leading-iPhone-interest Natural search listings sent the most iPhone-based traffic to Apple's official site in April, a new report shows. Figures published this week by comScore indicate that 83.5 per cent of iPhone-related click-throughs derived from organic listi http://www.epiphanysolutions.co.uk/searchmarketing/18657237/Google-deal-best-thing-for-Yahoo Yahoo!'s recent deal with Google was the best move for the search company, a letter to shareholders has argued. Chief executive Jerry Yang and chairman of the board Roy Bostock claimed in the document released this week that the search adver http://www.epiphanysolutions.co.uk/payperclick/18657235/Engaged-viewers-more-likely-to-purchase Some consumers are significantly more likely to respond to advertising than others, a new report asserts. Viewers who readily connect with content are significantly more disposed to remember seeing an advert, to internalise the message and t http://www.epiphanysolutions.co.uk/payperclick/18654764/Be-aware-of-useless-keywords-search-marketers-advised Determining the wrong keywords can be just as important as highlighting the most-effective terms and phrases, search marketing professionals have been advised. A new post on the Yahoo! Search Marketing Blog recommends that advertisers learn http://www.epiphanysolutions.co.uk/searchmarketing/18654110/Get-to-grips-with-SEO A top engineer at Google has revealed his top five tips for those looking to boost their search engine optimisation. Speaking to USA Today, Matt Cutts said that businesses should focus on inserting relevant keywords likely to be used as sear http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18650564/Be-subtle-on-social-networks-businesses-advised UK firms were last week warned that a brash approach to marketing on social networking sites could be detrimental. The Social Media Portal's (SMP's) Tim Gibbon recommended that companies ensure they understand the aims of websites such as Li http://www.epiphanysolutions.co.uk/payperclick/18650304/Paid-search-investment-up Spending on paid search increased in the four weeks following Google's changes to its trademark rules, a new report indicates. Under the new regulations, trademarked terms have been open to bids from companies that do not own them since May http://www.epiphanysolutions.co.uk/payperclick/18648119/Internet-advertising-revenues-up There has been an 18.2 per cent increase in internet advertising revenues since last year, new figures suggest. Statistics from the Internet Advertising Bureau (IAB) indicate that the first quarter of the year has seen revenues 18.2 per cent http://www.epiphanysolutions.co.uk/payperclick/18648116/Microsoft-Cashback-scheme-coming-to-UK Britain could soon be able to buy items online through Microsoft's Live Search cashback scheme, the firm has announced. Brad Goldberg, general manager of the Live Search Business Unit, told Live News that the scheme - which offers cashback t http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18648094/LinkedIn-worth-1bn A new cash investment has valued LinkedIn, the networking website for the business community, at $1 billion ( £512 million). The site's chief executive Dan Nye claims that the site should generate revenues of between $75 million and $100 http://www.epiphanysolutions.co.uk/payperclick/18646125/Google-Fast-is-better-than-slow Search advertising giant Google is set to incorporate page load time into the Quality Score given to keywords. Heather Lane wrote on Inside AdWords that advertisers can improve their Quality Score by working on load time, as landing pages ar http://www.epiphanysolutions.co.uk/payperclick/18646114/Longer-videos-could-boost-video-advertising The impact of advertising on video streaming site YouTube could grow as the portal begins to introduce longer videos, a new report observes. Chad Hurley and Steve Chan, founders of the site, are interested in testing the potential of longer http://www.epiphanysolutions.co.uk/payperclick/18643657/Paid-search-driving-web-advertising-expenditure Investment in paid search is the main driver of online advertising expenditure, which is predicted to exceed investment in TV advertising by the end of the year. Paid search is the key factor in the shift from television-based marketing to w http://www.epiphanysolutions.co.uk/searchmarketing/18643655/Europe-central-to-Microsofts-search-success A new research centre in Europe is to be a key part of Microsoft's search business development, the software giant has said. The company has announced the new Search Technology Centre is to open on the continent next year, designed to accele http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18643651/Effectiveness-of-viral-video-campaigns-must-be-demonstrated Marketers should work to demonstrate the effect of viral, video-based marketing campaigns, one industry professional has said. Brian Shin, founder and chief executive officer of Visible Measures, has urged for the effectiveness of viral vide http://www.epiphanysolutions.co.uk/payperclick/18642021/A-pair-of-mobile-advertising-deals-for-Yahoo Yahoo! has formed mobile advertising partnerships with two operators, which will carry graphical marketing campaigns sold and serviced by the search pioneer. New deals with Idea Cellular and Maxis Communications - both of which have recently http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18642019/Green-marketing-utilises-social-media Social media marketing is playing a part in the convergence of green concerns with the internet, it has been claimed. Movements such as Al Gore's The We Campaign are utilising online advertising strategies such as viral marketing, video ads http://www.epiphanysolutions.co.uk/payperclick/18642016/Google-Yahoo-deal-could-drive-IM-marketing The Google-Yahoo! tie-up could set the stage for the growing prominence of instant messaging in the social networking advertising arena, one analyst has said. As well as enabling the display of Google ads on Yahoo!'s search results, the new http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18639489/Streamlined-search-function-for-new-MySpace A redesigned MySpace is to incorporate a more efficient search function, it has emerged. The social networking website is to begin the first phase of a global redesign on Wednesday, beginning a process that will integrate a new approach to b http://www.epiphanysolutions.co.uk/payperclick/18639486/Microsoft-Yahoo-deal-hands-90-of-search-business-to-Google Microsoft, whose negotiations over a Yahoo! takeover reached a dead end last week when the search firm announced an advertising deal with Google, has spoken out against the arrangement. According to sources close to the firm who spoke to Reu http://www.epiphanysolutions.co.uk/searchmarketing/18637331/Google-Alerts-suggested-for-reputation-management Companies concerned about online brand representation have been advised to take advantage of Google's Alert function. According to E-consultancy, establishing a Google Alert for a company's name can help executives monitor their web reputati http://www.epiphanysolutions.co.uk/payperclick/18637327/Google-to-place-ads-next-to-Yahoo-search-results Yahoo! is to let Google position ads alongside its search results under a new deal that has emerged after takeover talks with Microsoft reached an official dead end. Both Microsoft and Yahoo! confirmed that a total acquisition is no longer b http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18635433/Yahoo-is-healthy-says-social-media-head Yahoo!'s head of communities and communications has maintained the company's health and disclosed details of its future plans. Speaking to the BBC, Brad Garlinghouse said that social media would be a key part of the search pioneer's advancem http://www.epiphanysolutions.co.uk/searchmarketing/18635431/Brits-go-online-for-Euro-2008-action More Brits are searching for updates on the Euro 2008 competition as the tournament gets into full swing, a new report indicates. According to new Hitwise figures, both sports retailers and Euro 2008 websites are experiencing a boost in traf http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18633429/Microsoft-launches-internal-social-network A new product testing platform is being introduced by Microsoft in the form of a social networking website. Chris Pratley, general manager of Microsoft's Office Labs, told Computerworld that the initiative, entitled TownSquare, provides news http://www.epiphanysolutions.co.uk/searchmarketing/18633425/Google-Trends-gets-numerical Numerical data behind the search information accessible through Google Trends is being made available to the public, it has emerged. Reuters reports that the service, which enables the comparison of search data from Google's database, is now http://www.epiphanysolutions.co.uk/payperclick/18632006/Spending-on-online-advertising-increases Last year saw a marked increase in the proportion of advertising market expenditure allotted to internet marketing, it has been suggested. Figures released earlier this week by the Advertising Association indicate that advertising spend on i http://www.epiphanysolutions.co.uk/searchmarketing/18629871/AOLs-Platform-A-for-Europe-launch AOL has revealed that it is launching its Platform-A operations in the European online marketing sector. Platform-A will bring together the work of units Advertising.com, Adtech and buy.at and technological innovations from Quigo, Tacoda and http://www.epiphanysolutions.co.uk/searchmarketing/18628159/New-toolbar-agreement-for-Yahoo Internet and software development company Yahoo! has announced an agreement with Acresso Software to offer the Yahoo! Toolbar to over 71,000 organisations. The deal will see the Toolbar bundled into Acresso's InstallShield software as a val http://www.epiphanysolutions.co.uk/searchmarketing/18626081/Natural-content-boosts-search-rankings Websites with natural content could boost their rankings and pave the way in the future as other algorithms and systems for searching become available. Dominant engine Google currently searches according to keywords and patterns to find the http://www.epiphanysolutions.co.uk/searchmarketing/18626068/Search-engine-marketers-should-prepare-for-credit-crunch Search engine marketers are being warned to prepare as more companies will become concerned with financial results rather than spending money on branding. With the concern over the economic downturn, it is thought that firms may tighten http://www.epiphanysolutions.co.uk/searchmarketing/18623725/Search-marketing-professionals-offer-advice-on-Live-Search Computer giants Microsoft sought advice from over 1,200 search-marketing professionals at the Search Marketing Expo in Seattle earlier this week. Kevin Johnson, president of Microsoft's platforms and service division, talked to attendees of http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18623705/New-rules-clarified-for-social-media-marketers New legislation regulating the way in which advertisers can market online came into effect last month. The Consumer Protection Law will prohibit any false advertising on social media sites and anything that is specifically targeting children http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18621991/Social-media-monitoring-platform-partners-with-blinkx Radian6 is teaming up with video search engine blinkx in a content feed partnership to improve brand monitoring. The deal will give the social media monitoring platform greater access to popular online sharing sites including YouTube, Groupe http://www.epiphanysolutions.co.uk/searchmarketing/18621981/Online-marketers-may-wish-to-target-sports-fans A new survey of digital media use has highlighted sports fans as those most likely to view online marketing. The European Interactive Advertising Association (EIAA) poll found that on average sports sites users spend over 13 hours surfing th http://www.epiphanysolutions.co.uk/searchmarketing/18620134/SEO-basics-should-not-be-overlooked The basics of search engine optimisation (SEO) should not be overlooked when looking to improve a site's performance on search engines such as Google, according to the editor of Search Engine Journal. Loren Baker stated that while aspects su http://www.epiphanysolutions.co.uk/payperclick/18617227/Higher-paid-clickthrough-rates-for-Google Google has reported higher paid clickthrough rates for April while other leading search engines have posted declines in their performance. Rising 20 per cent compared to April last year, Google's US paid clickthrough rate has now reached its http://www.epiphanysolutions.co.uk/payperclick/18617224/Top-tips-for-avoiding-PPC-mistakes An internet marketing expert has offered some top tips for companies looking to make the most of their online pay-per-click (PPC) campaigns. Writing for the internet marketing news website Marketing Pilgrim, Ann Stanley says companies often http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18615188/Social-media-becoming-popular-among-marketers Marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows. According to a recent survey carried out by the Online Marketing and Media Show (OMMS), ma http://www.epiphanysolutions.co.uk/payperclick/18614828/Search-marketing-offers-endless-opportunities Google chairman and chief executive Eric Schmidt has reiterated the opportunities that search engine marketing (SEM) has to offer. In an interview with Faz.net, he explained that SEM will continue to benefit from a variety of new trends, suc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18612340/Google-gears-up-for-conference Web developers will be welcomed by Google to the company's biggest conference of its kind this year. Almost 3,000 web developers will gather for a keynote speech and about 100 technical sessions about web application development. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18612338/Spammers-targeted-by-Yahoo Internet giant Yahoo! has filed a lawsuit against a group of email spammers for trying to con web users into believing they had won a lottery prize. The phishing lawsuit was filed in the US District Court for the Southern District of New un http://www.epiphanysolutions.co.uk/searchmarketing/18609535/Google-Threat-to-YouTube-is-a-threat-to-the-web Viacom's lawsuit against YouTube is a threat to online freedom, according to Google, which bought the video streaming site two years ago. David Eun, vice-president of content partnerships with Google, expressed the firm's intention to take t http://www.epiphanysolutions.co.uk/payperclick/18609530/Microsoft-withdraws-book-scanning-plans Software giant Microsoft took a step back from its rivalry with Google last week as it announced the abandonment of plans to digitise millions of books. The company revealed in a blog post that its would no longer be pursuing a book scan pro http://www.epiphanysolutions.co.uk/payperclick/18609529/April-e-commerce-up-6 E-commerce growth experienced a six per cent hike between March and April, new figures indicate. According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month. http://www.epiphanysolutions.co.uk/searchmarketing/18607242/Google-pledges-to-be-more-open Google's Search Quality team is to reveal information about the search giant's page rankings procedures in a series of blog posts. Writing on the Official Google Blog, vice-president of engineering at Search Quality Udi Manber notes that the http://www.epiphanysolutions.co.uk/payperclick/18607239/Microsoft-launches-Live-Search-cashback Consumers are to be offered cashback on purchases made through Microsoft's search service, it was announced this week. A proportion of any transaction made via the software giant's Live Search is to be refunded, in a reward scheme that seeks http://www.epiphanysolutions.co.uk/payperclick/18607237/July-annual-meeting-postponed-by-Yahoo A meeting of Yahoo! shareholders planned for July 3rd has been postponed, it has emerged. The company has not specified a date for the rescheduled annual meeting, but it is thought the firm wants more time to prepare a defence against Carl I http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18605281/Viral-campaigns-have-an-organic-effect Viral marketing is successful because its effect seems organic, one industry member has said. Initiatives involving the viral distribution of video or other content raise consumer awareness because they do not appear calculated, said Henry P http://www.epiphanysolutions.co.uk/payperclick/18605275/Mobile-devices-prime-opportunity-for-advertisers Advertisers should be looking to target consumers through their mobiles, Microsoft said this week. Speaking at the company's advance08 forum for online advertising leadership, Microsoft's corporate vice-president of mobile services, Brian Ar http://www.epiphanysolutions.co.uk/searchmarketing/18605268/Web-surfers-choose-Google Google topped the list of online properties last month, new figures indicate. The latest Media Metrix from comScore show that the company made it to the top of the list for the first time in April, followed by Yahoo! and Microsoft. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18603154/YouTube-initiative-from-Brown A new rich media online strategy sees prime minister Gordon Brown ask the public to answer questions live on YouTube. Prime minister's questions - the half-hour session in which the prime minister takes questions from parliament - can now be http://www.epiphanysolutions.co.uk/searchmarketing/18603149/Consumer-reviews-good-for-SEO Search engine optimisation strategies should incorporate customer web reviews, a new report suggests. Small and medium-sized businesses in the US are noticing the benefits of reviews, both negative on positive, for increasing search engine r http://www.epiphanysolutions.co.uk/payperclick/18603140/Yahoo-defends-its-privacy-in-court Attorneys for shareholders in Yahoo! are calling for the release of information regarding Microsoft's $47.5 billion ( £24.2 billion) bid for the search pioneer. The shareholders are alleging that Yahoo! is protecting documents in order t http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18601340/Apple-wants-more-ringtones-for-iPhone-users Apple is in talks with record companies about expanding its ringtone catalogue, a new report suggests. The company currently offers iPhone users the chance to upgrade specific iTunes tracks into ringtones, but this service is not currently a http://www.epiphanysolutions.co.uk/payperclick/18601337/Google-Maps-says-hello-to-property-market Property advertisers may soon be able to pay for links on Google Maps, a new report suggests. The feature has integrated a facility which allows users to search for homes for sale in particular areas or around specific postcodes. Re http://www.epiphanysolutions.co.uk/payperclick/18601333/Google-says-nice-things-about-Yahoo At the Google conference in Hertfordshire this week, co-founder Sergey Brin was positive about a potential deal with Yahoo!. In a move which the Guardian claimed could indicate Google's possible emergence as a white knight to sav http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18599061/Online-file-sharing-a-legal-grey-area The legal status of internet downloads remains difficult to determine, one industry commentator has commented. Speaking after an online music provider was sued by nine record labels for infringement of copyright, Ben Camm-Jones highlighted t http://www.epiphanysolutions.co.uk/searchmarketing/18599051/Microsoft-considering-Yahoo-compromise Software giant Microsoft has started up talks with Yahoo! over a potential joint venture, new reports suggest. The company revealed this weekend that it was considering alternatives to a full takeover, after the collapse of discussions betwe http://www.epiphanysolutions.co.uk/payperclick/18599038/BT-Yahoo-security-feature-withdrawn Yahoo! and BT have suspended a security feature temporarily after it prevented some BT customers from being able to send emails, it has been reported. According to the Guardian, the measure required messages to display a Yahoo! or BT address http://www.epiphanysolutions.co.uk/searchmarketing/18596792/Integrate-SEM-with-sales-strategies-marketers-advised A joined-up approach to web sales and search engine marketing (SEM) could be the key to e-commerce success, one expert has recommended. Neil Jackson, search director at Tamar, commented that the battle between paid search and natural search http://www.epiphanysolutions.co.uk/payperclick/18596789/Icahn-doesnt-understand-Microsofts-offer-says-Yahoo The proxy takeover being mounted by Carl Icahn, the billionaire investor with a history of involvement in similar incidents, has awoken Yahoo!'s defences. Investor unrest has been developing in the Yahoo! camp after the company would not acc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18596782/Google-Marketers-must-be-educated-about-social-networks The next steps for the development of advertising on social networks should involve educating marketing professionals, Google's co-founder has said. According to Sergey Brin, users and advertisers need to learn and accept the processes invol http://www.epiphanysolutions.co.uk/payperclick/18594947/Internet-boosting-UK-news-audience Online news is providing a boost to overall audience numbers for current affairs providers in the UK, one expert has commented. Jack Flanagan, comScore's executive vice-president, said that the growing prominence of web news could be a good http://www.epiphanysolutions.co.uk/searchmarketing/18594942/US-video-streaming-led-by-Google Google was reportedly the most popular web property for video streaming in the US in March, with most of the company's share accounted for by YouTube. New figures from comScore suggest that the search giant commanded a 38 per cent share of a http://www.epiphanysolutions.co.uk/payperclick/18594938/Icahn-to-lead-proxy-fight-for-Yahoo A proxy struggle for Yahoo! could be led by billionaire investor Carl Icahn, new reports suggest. The deadline for nominating a dissident board is today (May 15th) and Mr Icahn, who has a history of involvement in proxy battles, has a slate http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18593882/Employees-would-show-bosses-online-profiles A study has revealed that almost half of employees in the UK are not worried about their bosses checking up on them via social networking sites, according to reports. Zinc Research and Dufferin Research compiled the report as part of unders http://www.epiphanysolutions.co.uk/searchmarketing/18590441/Want-to-explore-space?-Microsoft-can-help Wannabe astronauts can explore space without leaving their desks with a new software package from Microsoft. A year after Google integrated a Sky feature into its Google Earth facility, the biggest software manufacturer in the world has deci http://www.epiphanysolutions.co.uk/searchmarketing/18590435/Web-emerges-as-rival-to-offline-car-insurance The traditional, offline method of purchasing automobile cover may have a rival in the form of the internet. According to new comScore figures, a three per cent rise in the number of car insurance policies purchased on the web has taken plac http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18590429/Google-matures-with-free-application-project Search supremo Google has revealed plans to offer website developers free applications. The company's engineering director, David Glazer, said that the project represented a shift from 'protectionism' to a more open approach in the social ne http://www.epiphanysolutions.co.uk/searchmarketing/18588488/Target-tailored-search-engines-B2B-search-marketers-advised Business-to-business (B2B) search marketers should target niche search engines as well as general sites like Google and Yahoo, new advice recommends. Writing on Search Engine Land, Galen De Young notes that leads from specialised search engi http://www.epiphanysolutions.co.uk/payperclick/18588496/Shareholder-discontent-for-Yahoo-and-Microsoft Investors in both Microsoft and Yahoo! are unhappy with the way the aborted takeover talks were handled, a new report claims. Microsoft chief executive Steve Ballmer and his Yahoo! equivalent, Jerry Yang, are facing a backlash from sharehold http://www.epiphanysolutions.co.uk/payperclick/18588467/YouTube-ads-to-get-more-interesting Advertising on YouTube is ready to evolve, the video streaming site's owner announced recently. Google, which bought the user-generated broadcasting site two years ago for $1.65 billion ( £846.14 million), admitted in a recent interview http://www.epiphanysolutions.co.uk/payperclick/18586489/Google-Yahoo-ad-trial-successful The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs. Eric Schmidt, chief executive of Google, said before the company's annual meeting this week that the two-week pilot initiative, which saw the fir http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18586501/Microsoft-ditches-Yahoo-courts-Facebook Facebook founder Mark Zuckerberg has been approached by Microsoft about a potential takeover, according to a new report. The software company purchased a $240 billion ( £120 billion) stake in Facebook last October, when the user-generate http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18585600/Businesses-missing-out-on-social-networking-benefits Social networking sites can provide businesses with excellent insight into the behaviour and perceptions of their customers but many are missing out on the benefits. This is the conclusion of a new survey by the analytics software provider S http://www.epiphanysolutions.co.uk/searchmarketing/18585613/Times-online-traffic-boosted-by-SEO The number of web users visiting the Times Online website has been boosted by the use of search engine optimisation techniques, according to its editor in chief Anna Spackman. Speaking at the Periodical Publishers Association's annual confe http://www.epiphanysolutions.co.uk/payperclick/18585782/Google-PPC-policy-reversal-welcomed One online travel agency has said that it is pleased with Google's recent decision to reverse its policy on trademark keywords. Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4 http://www.epiphanysolutions.co.uk/searchmarketing/18585784/Google-top-for-European-search-queries The majority of searches made online in Europe during month made use of Google websites, according to a new report. Statistics compiled by research firm comScore show that Google accounted for nearly eight in ten of the 25 billion searches m http://www.epiphanysolutions.co.uk/searchmarketing/18583733/Yahoo-inks-security-deal-with-McAfee Internet search engine provider Yahoo! has announced a security deal with antivirus and malware protection company McAfee. The deal will see the launch of a beta version of Yahoo! SearchScan, which is being powered by McAfee's award-winning http://www.epiphanysolutions.co.uk/searchmarketing/18583351/SEO-boosts-hotel-website-revenue The hotel website Superbreak has dramatically increased its revenue in the last three years by investing in Search Engine Optimisation (SEO) to up its search results. Improving Superbreak's SEO required a complete overhaul of the company's w http://www.epiphanysolutions.co.uk/payperclick/18580271/Yahoo-Google-in-talks-with-regulators Anti-trust regulators are being consulted over a potential tie-up between Google and Yahoo!, it has emerged. Reuters has revealed that a source close to Google confirmed the final details of a deal have not been finalised. An agreem http://www.epiphanysolutions.co.uk/payperclick/18578143/DoubleClick-in-mobile-ad-network-integration DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he http://www.epiphanysolutions.co.uk/payperclick/18578147/Microsoft-to-announce-Yahoo-move-in-very-short-order Steve Ballmer, Microsoft's chief executive, wants to reach a decision on the company's potential purchase of Yahoo! soon. The boss of the world's largest software firm told employees at a meeting this week that the company had three options http://www.epiphanysolutions.co.uk/payperclick/18576235/Microsoft-yet-to-reach-Yahoo-resolution Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report. The software giant's board of directors met on Wednesday to mull over whether they would take the company's $41.8 billion ( #16 http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18576240/Facebook-for-keeping-friends-not-making-friends Social media site Facebook views itself as a service that complements existing friendships, rather than a facility that helps users form new relationships, one expert has said. Rachel Hawkes, co-founder and editor of Social Media Portal, com http://www.epiphanysolutions.co.uk/searchmarketing/18574143/SEO-upped-Telegraph-visitor-numbers-in-March Search engine optimisation (SEO) was a factor in the Telegraph's March online traffic boost, an editor with the website said. Edward Roussel, online editor with the Telegraph Media Group, told the Guardian that the 38.7 per cent rise in uniq http://www.epiphanysolutions.co.uk/searchmarketing/18571877/Microsoft-frustrated-by-Yahoo Yahoo!'s unenthusiastic response to Microsoft's overtures were not expected by the software giant, according to a new report. Wall Street analyst Scott Kessler, of New York firm Standard amp; Poor, told the Guardian that the software giant http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18571880/Firms-should-take-advantage-of-social-networks Companies should not be afraid of the consumer tendency to share customer experiences with other users on the web, it has been claimed. Jeffrey Frau, eMarketer senior analyst, says that comments and reviews can be used to companies' advantag http://www.epiphanysolutions.co.uk/payperclick/18569846/Yahoo-faces-proxy-fight Yahoo! could be facing a proxy fight after letting Microsoft's takeover deadline pass quietly this weekend. Three weeks ago, the software giant's chief executive, Steve Ballmer, told Yahoo! it must accept Microsoft's 31 cents-per-share offer http://www.epiphanysolutions.co.uk/searchmarketing/18569852/Google-SEO-can-help-deter-spammers Websites should enlist the help of search engine optimisation (SEO) companies in their spam reduction strategies, a Google expert in the subject has claimed. Speaking at the Web 2.0 Expo in San Francisco last week, Matt Cutts said that SEO f http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18568036/Daily-Mail-ups-user-generated-content A new site redesign from the Daily Mail prioritises user-generated content more than its predecessor, according to one industry news source. Reader comments and blogs have been highlighted by the tabloid in its recent overhaul of its online http://www.epiphanysolutions.co.uk/searchmarketing/18568042/Corporate-information-increases-consumer-trust The drive to convert blog visits into sales can be boosted by the inclusion of company information in posts, it has been claimed. New advice from Search Engine People asserts that customers who identify with the content of a blog may be dete http://www.epiphanysolutions.co.uk/searchmarketing/18565617/Hitwise-Ken-lags-behind-Boris-on-searches Ken Livingstone is the subject of fewer search queries than his rival for the position of London mayor, Boris Johnson, a new report suggests. According to web traffic monitoring service Hitwise, Mr Johnson has maintained a lead in terms of s http://www.epiphanysolutions.co.uk/searchmarketing/18565624/Broadband-USO-fund-could-be-the-answer-to-capacity-issues The establishment of a broadband universal service obligation (USO) fund could resolve the question of who is to fund improved network infrastructure, one expert claims. Andrew Ferguson, editor of thinkbroadband.com, has said that interested http://www.epiphanysolutions.co.uk/searchmarketing/18563799/SEO-should-dictate-site-design The earliest stages of website design should be driven by search engine optimisation (SEO), according to new advice. A blog post on Search Engine Watch recommends that companies prioritise SEO from the very beginning of their site overhaul s http://www.epiphanysolutions.co.uk/payperclick/18563801/Microsoft-stands-firm-as-Yahoo-results-beat-forecasts Yahoo! has announced prediction-beating third-quarter earnings, but there is said to be little chance of Microsoft raising its offer for the web pioneer. Jerry Yang, the company's co-founder and chief executive, said that the $542.2 million http://www.epiphanysolutions.co.uk/searchmarketing/18563804/Customer-centric-keywording-essential-for-SMEs Small and medium-sized enterprises (SMEs) should ensure their search engine optimisation (SEO) practices do not alienate their customers, one expert has said. Addressing an audience at the Small Business Marketing Unleashed conference, Heath http://www.epiphanysolutions.co.uk/payperclick/18561661/Internet-can-raise-business-profile Small businesses can raise their profile with savvy use of internet marketing strategies, it has been claimed. John De Groot, managing director of Startup Co, said that the advantages of the web extend beyond the ability to sell online for s http://www.epiphanysolutions.co.uk/searchmarketing/18561669/Search-most-popular-web-research-method-for-mothers New mothers looking for information on the web are most likely to use search engines, a new report indicates. Figures from Prospectiv suggest that 47 per cent of female parents would use search queries to research a product for their baby o http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18561677/Web-advances-enable-remote-working As internet technology has developed, one not-for-profit organisation network observes that it has become easier to work remotely. Business are now able to introduce flexible working initiatives because they have the telecoms and IT capacity http://www.epiphanysolutions.co.uk/payperclick/18559659/SEM-investment-set-to-increase Investment in search engine marketing (SEM) among UK companies is on the up, a new study suggests. Firms are preparing to invest more in both paid search and organic search engine optimisation (SEO) techniques this year, according to researc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18559661/Social-networking-is-great-says-web-security-expert The benefits of social networking websites have been acknowledged by the head of a government-sponsored web security group. Tony Neate, the managing director of Get Safe Online, has pointed out that maintaining a cautious approach to online http://www.epiphanysolutions.co.uk/searchmarketing/18559663/Online-shoppers-want-direct-communication Web users want to combine e-commerce with personal advice from sales representatives, a new report indicates. Research published in March by Opinion Research Corporation found that 23 per cent of respondents cited being unable to discuss the http://www.epiphanysolutions.co.uk/payperclick/18557739/Google-search-ad-outsourcing-closer-for-Yahoo Yahoo! and Google have completed a preliminary test for a search ad outsourcing deal, a new report suggests. According to the Wall Street Journal, Yahoo! is closer to a deal that would see its search advertising business outsourced to Google http://www.epiphanysolutions.co.uk/payperclick/18557731/Paid-search-claws-back-rankings-for-GoComparecom Blacklisted car insurance comparison site GoCompare.com has used paid search to edge its way back up the Google rankings, a new report claims. According to Hitwise, the website has steadily improved its position for searches on the term 'car http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18557746/Websites-can-help-small-businesses Selling through a website can give small enterprises a sales boost, according to one industry expert. John De Groot, managing director of StartupCo, commented that acquiring a web presence can be a cost-effective way of increasing revenue an http://www.epiphanysolutions.co.uk/searchmarketing/18555809/Google-leads-online-video-growth YouTube-owner Google led the growth witnessed by the online video sector in the US in February, a new report shows. Some 81.8 million people viewed content on sites owned by Google during the month, with the average user spending 109 minutes http://www.epiphanysolutions.co.uk/searchmarketing/18555819/Teach-responsible-web-use-when-young-says-NUT Children should learn from an early age how to use the internet to their benefit, it has been claimed. The acting general secretary of the National Union of Teachers (NUT), Christine Blower, said that young people should be introduced from a http://www.epiphanysolutions.co.uk/searchmarketing/18553665/Searches-on-Google-up-in-March Google extended its reach into the search sphere in March, according to new figures. A report from comScore indicates that the search giant grew its market share to 59.8 per cent from 59.2 per cent between February and March of this year. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18553673/Behavioural-targeting-must-comply-with-privacy-laws Online marketing strategies that target users based on their web-surfing behaviour must subject to stringent privacy regulations, one expert has said. The Open Rights Group, a non-governmental organisation that aims to raise awareness of iss http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18552029/Finance-customers-open-to-internet-communications Financial services customers are open to next-generation telecoms services, according to a new report. Analysis from comScore discovered that 23 per cent of people would welcome a social networking application that informed them of their acc http://www.epiphanysolutions.co.uk/searchmarketing/18552052/Target-older-people-online-says-Age-Concern Age Concern has called for online marketers to make more of an effort to target older web users. Director-general of the organisation, Gordon Lishman, said that older people have considerable spending power on the web, but compan http://www.epiphanysolutions.co.uk/payperclick/18552050/Ad-networks-honing-behavioural-techniques Demographic and behavioural targeting by ad networks is growing more sophisticated, a new report indicates. Jeff Hackett, vice-president of comScore, said that ad networks are becoming more efficient at behavioural targeting as they extend t http://www.epiphanysolutions.co.uk/payperclick/18549818/Avoid-industry-jargon-in-search-marketing Marketers risk alienating consumers with misguided paid search campaigns, one commentator warns. Melissa Burdon asserts on Future Now that search strategies need to avoid marketing jargon and speak the same language as their customers. http://www.epiphanysolutions.co.uk/payperclick/18549835/Competition-worries-over-Google-Yahoo-prospect Competition authorities in the US and Europe could have concerns about a deal between Yahoo! and Google, new reports suggest. As speculation mounts over a possible merger between Microsoft and Yahoo! or an alternative deal that would combine http://www.epiphanysolutions.co.uk/payperclick/18549840/Online-advertising-modernised-with-new-Yahoo-platform The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP's launch, Sue Decker claimed on the Yodel Anecdotal blog that the impact is hard to overstate . http://www.epiphanysolutions.co.uk/payperclick/18547555/Yahoo-in-talks-with-AOL Yahoo! is attempting to steer away from a joint-takeover by Microsoft and Rupert Murdoch's News Corporation by merging with AOL, it has emerged. According to reports, Time Warner - which purchased AOL eight years ago on the cusp of the dotco http://www.epiphanysolutions.co.uk/payperclick/18547563/Cancer-pregnancy-top-health-searches The health conditions most likely to be queried on the web in February were cancer and pregnancy, a new report has revealed. Figures from comScore have identified that pregnancy was the subject of 8,841 searches over the course of the month, http://www.epiphanysolutions.co.uk/searchmarketing/18545822/SEO-big-factor-in-the-Independents-growth The Independent has recently seen its online market share expand - and search engine optimisation (SEO) is largely to thank for its growth, claims Hitwise. On his blog for the web traffic monitoring service, Robin Goad asserts that while pai http://www.epiphanysolutions.co.uk/searchmarketing/18545827/Duplicate-content-detrimental-to-SEO Websites should ensure they avoid duplicate content for effective search engine optimisation (SEO), a new report advises. A new article in E-consultancy recommends that webmasters copy and paste sections of text into Google to ensure their c http://www.epiphanysolutions.co.uk/searchmarketing/18543667/Firefox-growing-its-market-share-steadily Mozilla's Firefox web browser is gradually increasing its market share, one industry publication has observed. Web User magazine's editor, Ben Camm-Jones, said that while Microsoft's Internet Explorer is unlikely to be usurped any time soon, http://www.epiphanysolutions.co.uk/payperclick/18543677/Trademark-bid-move-to-have-an-effect-on-paid-search Google's decision to allow non-trademark owners to bid for trademarked terms is significant, says Hitwise. From May, the new rules are to be implemented, in a move that brings a system already active in the paid search sphere in the US and C http://www.epiphanysolutions.co.uk/payperclick/18541408/Over-25-of-web-car-insurance-quotes-referred-by-search More than a quarter of all online quotes for vehicle cover were referred by search activity last year, a new report has revealed. According to comScore, the number of car insurance quotes referred by web searches rose by 36 per cent last yea http://www.epiphanysolutions.co.uk/payperclick/18541412/Search-marketers-should-measure-actionable-elements Search engine marketing campaigns may receive a boost from the measurement of actionable elements , according to one expert. Advertisers need to consider more than just sales figures when mounting their campaigns, recommends Olivi http://www.epiphanysolutions.co.uk/searchmarketing/18539837/Search-activity-driven-by-online-discussions User-generated content and internet forums are boosting search activity, according to a new report. On the Hitwise blog, Robin Goad asserts that the success currently being enjoyed by the house and garden online industry can be partly linked http://www.epiphanysolutions.co.uk/searchmarketing/18539840/Adding-keywords-to-URLs-can-help-with-SEO Online retailers can boost search engine optimisation (SEO) by adding keywords to URLs, it has been claimed. According to E-consultancy, Marks amp; Spencer's large product range has resulted in long URLs that provide little SEO benefit. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18538428/MySpace-challenge-iTunes-for-music-downloads Social networking site MySpace has launched a new music download service where users can purchase their favourite songs, albums and mobile ringtones. MySpace Music will rival Apple's successful iTunes music store, with Universal, Sony BMG an http://www.epiphanysolutions.co.uk/payperclick/18538442/Google-to-sell-off-DoubleClicks-Performics Search giant Google has announced plans to sell off the Performics division of DoubleClick as part if its integration strategy. Google purchased DoubleClick last month for $3.1 billion and has now received regulatory approval for the acquisi http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18535212/50-of-8-17-year-olds-are-online-networkers Just under half of all eight to 17-year olds with internet access have a profile on a social networking site, Britain's telecoms watchdog has stated. A report published this week by Ofcom found that 49 per cent of people in this age range ha http://www.epiphanysolutions.co.uk/searchmarketing/18535222/Honesty-the-key-to-successful-e-commerce Online retailers should be honest about the drawbacks of their products as well as the benefits, it has been advised. Stoney de Geyter, blogger for Internet Search Engine Database, suggests that sites incorporate product comparison tools int http://www.epiphanysolutions.co.uk/searchmarketing/18535228/1-in-7-Google-users-choose-UK-only-search About one in seven searches conducted on Google suggest its 'UK only' page results option, new figures reveal. Robin Goads writes on his Hitwise blog that about 13.6 per cent of British searches on Google over four weeks during March represe http://www.epiphanysolutions.co.uk/searchmarketing/18533191/It-girl-game-attracting-lower-income-groups Lower-income groups are over-represented on controversial online site Miss Bimbo, new figures reveal. Search traffic monitoring service Hitwise has released data revealing that families living on large council estates with low rates of owner http://www.epiphanysolutions.co.uk/payperclick/18533195/189-growth-for-online-ads-says-report The online ad industry in the US grew by 18.9 per cent last year, new data reveals. While down on the 2006 figure of 35 per cent, the sector's advancement still outpaced all other industry sectors, according to Nielsen Company research. http://www.epiphanysolutions.co.uk/searchmarketing/18530949/UK-video-traffic-up-178 UK online video traffic has increased by 178 per cent in the last 12 months, according to a new report. On his Hitwise blog, Robin Goad has revealed that the sector expanded significantly last year, dominated by YouTube's US and UK propertie http://www.epiphanysolutions.co.uk/payperclick/18530953/Yahoo-launches-new-site-for-women A new site has been launched by Yahoo! aimed at women between 25 and 34-years-old. Entitled Shine, the new magazine features syndicated content from magazines like Glamour and Good Housekeeping as well as original copy from Yahoo!'s editoria http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18528888/Can-online-music-anarchy-be-monetised? Users should be taxed by their internet service providers (ISPs) for unlimited access to online music, according to Warner Music Group (WMG). A charge for the ability to download from a database of all available recorded music could be bundl http://www.epiphanysolutions.co.uk/payperclick/18528892/Dispelling-negative-press-with-paid-search Paid search can be a good way of countering negative press, suggests a new blog post. According to E-consultancy, companies who utilise paid links to acknowledge customers searching for bad news about their brand could help transform negativ http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18526543/SMEs-should-commit-to-the-internet A sustained approach to online marketing has been described as essential for small and medium-sized enterprises (SMEs). Howard Gerlis of the British Computer Society (BCS) notes that too many SMEs abandon their web projects after the initial http://www.epiphanysolutions.co.uk/searchmarketing/18526541/Web-emerges-as-the-site-of-bargains More people are shopping online due to the credit crunch, according to one industry representative. The web's reputation as a haven for bargains has helped the e-commerce sector come to the rescue of those consumers whose options have been r http://www.epiphanysolutions.co.uk/payperclick/18526536/More-industries-using-web-strategies-for-demographic-targeting A growing number of sectors are recognising the benefits that web marketing can offer, a new report claims. New figures from comScore indicate that the automobile industry is investing a growing amount into internet advertising - a trend whi http://www.epiphanysolutions.co.uk/searchmarketing/18524628/Quaero-does-not-want-to-rival-Google The Jacques Chirac-pioneered cyber search initiative Quaero is not attempting to usurp Google, a leader of the project has said. Jean-Charles Hourcade, chief technology officer of Thomson, the multimedia company that is leading Quaero, told http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18524624/Widget-initiative-from-American-Airlines American Airlines wants to get to know its customers better, according to a new report. In a bid to do so, MediaPost reveals that the carrier has launched a Facebook widget in order to monitor consumer habits and interactions through viral m http://www.epiphanysolutions.co.uk/payperclick/18524621/Boost-forecast-for-alt-media-spending Spending on alternative media could reach $161 billion ( £321 billion) by 2012, according to one forecast. A new report from PQ Media Research asserts that vehicles such as mobile devices, digital out-of-home networks and social networks http://www.epiphanysolutions.co.uk/searchmarketing/18522302/Title-tags-a-crucial-SEO-concern Companies looking to enhance their search engine optimisation (SEO) should ensure their title tags are working effectively, a new report asserts. According to a new E-consultancy article, title tags are a key aspect of good quality SEO and s http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18522300/Web-search-activity-infiltrates-high-street-shopping People are using the internet to enhance their shopping experience even when they make their final purchase on the high street, new research has shown. An investigation by Krillion and the e-tailing group discovered that the internet plays a http://www.epiphanysolutions.co.uk/searchmarketing/18522296/Search-complemented-by-comparison-sites Consumer search habits are complemented by the resources offered by product comparison sites, one industry practitioner has claimed. Michael Yang, founder and chief executive officer of US comparison shopping site Become.com, told MediaPost http://www.epiphanysolutions.co.uk/payperclick/18520239/Strategic-partnership-success-for-online-directory-enquiries US web directory enquiries services are achieving increased success through the formation of strategic partnerships, one digital world analyst asserts. A new report from comScore notes that the competitive sector of internet yellow pages (IY http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18520238/Usability-rated-over-price Online retailers can win customers by maximising usability rather than lowering prices, according to a new study. A survey of 5,710 people by consumer watchdog Which? discovered that specialist retailers are among the most successful e-comme http://www.epiphanysolutions.co.uk/payperclick/18520235/Old-guard-adopting-web-ad-initiatives Traditional media companies are increasingly launching tailored ad initiatives in a bid to rival online giants like Google in the web marketing sphere, a new report observes. The latest company to make such a move is Forbes, which the Associ http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18517879/Relaunch-for-ITV-online-TV-service ITV is hoping that a relaunch of its online video player will make it a serious contender against the BBC's market leading iPlayer. According to the Guardian, a revamped online catch-up facility is to be introduced by the network less than a http://www.epiphanysolutions.co.uk/payperclick/18517875/New-community-for-adCenter Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space. The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to http://www.epiphanysolutions.co.uk/searchmarketing/18517873/Audience-for-online-news-grew-in-February The online web audience for news grew last month, new figures suggest. According to comScore, the business/finance category of current affairs witnessed six per cent growth in February, while the general news category saw a two per cent incr http://www.epiphanysolutions.co.uk/payperclick/18515958/Search-engine-in-click-fraud-prevention-deal-with-online-auditor A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York http://www.epiphanysolutions.co.uk/searchmarketing/18515956/Consumer-control-driving-online-retail People are moved to make complex purchases online because of the element of control this medium offers, it has been claimed. Phil Gates, marketing director of Glasses Direct, told E-consultancy that the leap of faith required by http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18515950/Sites-in-tight-battle-for-social-networking-top-spot The social networking market is divided between two companies that are battling it out for the lead position, it has been claimed. The new Digital World: State of the Internet report from comScore notes that MySpace and Facebook are struggli http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18513783/Web-creator-would-abandon-an-ISP-that-tracked-his-activity The inventor of the world wide web has claimed he would leave an internet service provider (ISP) if it began tracking his activity on the internet. Sir Tim Berners-Lee told the BBC that ISPs should not be able to monitor user habits without http://www.epiphanysolutions.co.uk/payperclick/18513780/Search-marketers-should-work-on-ad-quality Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi http://www.epiphanysolutions.co.uk/searchmarketing/18513774/Marketers-divided-on-blogs Web marketers are divided about whether blogs are a useful tool for targeting consumers, a recent report observed. An article in Internet Retailer has noted that some companies are attempting to establish relationships with bloggers, despite http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18511626/YouTube-leading-web-video-market About one-third of all videos viewed on the internet in January were on YouTube, a new study has indicated The survey by comScore found that Google sites took a 34.3 per cent share of the market in the first month of 2008, with 96 per cent o http://www.epiphanysolutions.co.uk/searchmarketing/18511622/Google-thinks-about-the-consumer The success of Google has been attributed to two factors by one industry organisation. According to the Internet Advertising Bureau's (IAB) Jack Wallington, the search giant has reached its dominating position through a combination of custom http://www.epiphanysolutions.co.uk/searchmarketing/18509744/Video-search-needs-to-develop Methods of searching for video on the internet must be advanced, the leading industry presence has claimed. Phillip Inghelbrecht, head of strategic partner development at YouTube, told delegates at McGraw Hill's Media Summit that the lack of http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18509738/Broadband-driving-web-TV-views Broadband penetration in the UK is accelerating the growth of online TV viewing, according to one industry representative. Barak Bar-Cohen, president and chief operations officer with Narrowstep, notes that as more people in Britain acquire http://www.epiphanysolutions.co.uk/payperclick/18509734/Marketers-should-target-online-news-consumers Heavy consumers of internet news are a prize for online marketing professionals, according to a new report. The digital revolution means that more people are consuming news, comScore's latest research indicates - but these people are reporte http://www.epiphanysolutions.co.uk/payperclick/18507646/Google-completes-DoubleClick-purchase Google has purchased DoubleClick for $3.1 billion ( £6.2 billion) after the European Union cleared the deal earlier this week. The deal was finalised on Tuesday March 11th, with Google's acquisition of the web advertising company highlig http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18507607/Security-a-key-driver-of-web-purchase-decisions Consumers who have located their desired product on two websites for the same price will consider the etailers' security rating, a new report asserts. Sponsored by PayPal and carried out by Jupiter Research, the poll notes that security and http://www.epiphanysolutions.co.uk/searchmarketing/18507602/Car-insurance-customers-more-comfortable-with-complex-web-transactions People buying car insurance on the internet are increasingly comfortable with carrying out complicated account management actions in cyberspace, a new report asserts. According to comScore, last year saw a 15 per cent rise in e-servicing, wi http://www.epiphanysolutions.co.uk/payperclick/18505595/Yahoo-advice-ahead-of-minimum-bid-change Yahoo! has issued some advice to search marketers ahead of the forthcoming change to the minimum bid system. Over the next few weeks, sponsored search minimum bids are no longer fixed at $10 ( £5) but will follow an auction model, throug http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18505592/Website-design-should-not-be-static As businesses develop and grow, so should their web presences, according to one industry representative. Dr Adam Le Gresley, head of operations with Technology Means Business, has observed that web development should mirror corporate develop http://www.epiphanysolutions.co.uk/searchmarketing/18505588/Plural-searchers-more-likely-to-purchase Comparing singular searches with plural searches can reveal a lot about web users' online shopping intentions, it has been claimed. People who search with terms containing the word 'laptops' are more likely to buy a portable computer than th http://www.epiphanysolutions.co.uk/payperclick/18503425/Combination-of-natural-and-paid-search-is-best Web promotional strategies combining natural and paid search achieve the best results, according to one industry company. Michigan firm Oneupweb told MediaPost that integration is the next big trend that is going to sweep the marketing world http://www.epiphanysolutions.co.uk/searchmarketing/18503421/Ignoring-search-marketing-is-not-worth-it Businesses without a web presence are losing out as the internet cements its position as a fundamental platform for purchase decisions, one industry representative claims. Technology Means Business is the industry standard accreditation for http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18503418/Bloggers-are-online-marketing-gold Bloggers are among marketers' most highly-prized customers, a new report asserts. According to digital world analyst comScore, web users who are heavily involved with the blogosphere influence online sales. Jack Flanagan, executive http://www.epiphanysolutions.co.uk/searchmarketing/18501385/Military-clampdown-on-Google-Street-View Google is no longer allowed to feature images of military installations after the Pentagon deemed its Street View feature a security threat. The authorities clamped down on the search giant after detailed photographs of Fort Sam Houston in S http://www.epiphanysolutions.co.uk/searchmarketing/18501384/Google-Quality-Scores-to-incorporate-landing-page-load-time Google has announced that a new factor is to be incorporated into Quality Score, the search giant's system of determining the relevance of keywords. Writing on the Inside Adwords blog, the company's Vivian remarks that the process will now i http://www.epiphanysolutions.co.uk/payperclick/18501383/New-keyword-options-simplify-search A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co http://www.epiphanysolutions.co.uk/searchmarketing/18499335/Askcom-will-not-abandon-search Claims that Ask.com is to give up its search service to become a female-geared information resource have been rejected by the firm. Reports this week have suggested that the site - formerly known as Ask Jeeves - is to move away from the Goog http://www.epiphanysolutions.co.uk/searchmarketing/18499332/Google-head-says-responsible-SEO-is-great If carried out responsibly, search engine optimisation is a positive thing for the internet, according to the head of Google's quality team. Speaking to Wired magazine, Matt Cutts said that SEO is a lot like tweaking a CV if done well. http://www.epiphanysolutions.co.uk/searchmarketing/18497311/News-companies-face-a-moral-challenge Online news providers have been urged to acknowledge the ethical challenges they face as the medium shifts further towards the digital sphere. More people are turning to the internet for current affairs information, posing a profound and http://www.epiphanysolutions.co.uk/payperclick/18497309/Budgeting-is-the-key-to-search-marketing-success Paid search marketers have been advised by Yahoo! to remember the importance of careful budget management. Writing on the Yahoo! Search Marketing Blog, Kastle Waserma, communications manager for the firm's customer solutions department, clai http://www.epiphanysolutions.co.uk/payperclick/18495530/Local-search-market-open In contrast to the monopolised general search market, local search has been described as open by one web traffic monitoring service. Hitwise observes that a proliferation of local search providers exists when the market is compared to mainst http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18495522/154-leap-for-mobile-broadband Last year saw the US mobile broadband market grow by more than 150 per cent, new figures suggest. The latest report from comScore indicates that the number of American computers accessing the web via mobile broadband leapt by 154 per cent du http://www.epiphanysolutions.co.uk/searchmarketing/18493574/UK-searchers-captivated-by-US-election Internet users from Britain are more interested in US politicians than British ones, according to new figures. Hitwise statistics reveal that Democratic presidential candidate Barack Obama has received an average of five times as many search http://www.epiphanysolutions.co.uk/searchmarketing/18493571/Firms-urged-to-maximise-Yahoo-open-platform Companies can now incorporate more detailed information about their company into their Yahoo! search results, it has been announced. On the Yahoo! Search Marketing Blog, it is noted that reviews, prices, photos and other consumer-facing info http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18491605/Browsers-become-buyers-at-14 Young people switch from viewing online content to purchasing items on the web at the age of 14, one industry publication has asserted. Jeffrey Grau, senior analyst with eMarketer, said that there is a jump in web buying at the a http://www.epiphanysolutions.co.uk/searchmarketing/18491597/Holistic-approach-to-search-recommended Marketers should adopt a holistic approach to online campaigns, combining search with offline advertising, according to a new study. Research by Engine Ready and reported by eMarketer has revealed that direct access traffic is the most lucra http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18489277/Social-advertisers-told-to-enrich-the-user-experience Marketers looking to harness the potential of social networks have been advised to adopt a value-added rather than intrusive approach. Rachel Hawkes, co-founder and editor of Social Media Portal, said that sensitivity regarding content is cr http://www.epiphanysolutions.co.uk/searchmarketing/18489273/Growth-recorded-for-price-comparison-website A price comparison site has experienced substantial growth since the start of the year, it has been revealed. The latest list of the top 50 web properties in the UK from comScore shows that moneysupermarket.com grew 79 per cent in January. http://www.epiphanysolutions.co.uk/payperclick/18489266/Competitor-evaluation-SEO-advice Marketers pursuing search engine optimisation (SEO) techniques should evaluate their competitors' link building strategies, according to one blog post. Writing on Search Engine Journal, Ann Smarty observes that exploring the ways in which ot http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18487135/Big-Brother-steps-into-social-networking-sphere A new social networking aggregator has been described as the Big Brother of social networking by one blog. Writing on Pandia Search Engine News, Phil Bradley observes that new resource Spokeo gathers information on social network http://www.epiphanysolutions.co.uk/searchmarketing/18487129/Junior-school-dominates-mothers-day-search Google searches for 'mother's day' are leading users to a site created by a junior school in Kent, it has emerged. Web traffic monitoring service Hitwise has revealed that the second non-paid link listed on page one of the search is a page d http://www.epiphanysolutions.co.uk/searchmarketing/18487104/Protestors-use-SEO-to-subvert-brands Search tactics are a crucial weapon in the battle between protestors and their targets, a new report claims. According to the Times, organic search engine optimisation (SEO) can be used by pressure groups and campaigners to divert attention http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18485014/High-speed-broadband-provision-a-pressing-issue Now is the time for Britain to act on the provision of high-speed broadband, it has been claimed. A number of issues pertaining to the UK's international position in the broadband market need to be addressed, states Kip Meek, chairman of the http://www.epiphanysolutions.co.uk/searchmarketing/18485013/SEO-novices-fail-to-recognise-worthless-strategies Companies are using futile tactics in their attempts to optimise search engine performance, it has been claimed. Writing for E-consultancy, Patrick Altoft observes that a number of worthless search engine optimisation (SEO) tactics are still http://www.epiphanysolutions.co.uk/payperclick/18485010/Yahoo-search-marketers-able-to-exclude-more-keywords Marketers are now able to exclude more keywords with Yahoo!, the company has announced. On the Yahoo! Search Marketing blog, marketing communications managing director Roger Park notes that the move to extend the number of keywords to be exc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18483423/Google-voted-top-brand Google is the UK's favourite when it comes to brands, it has emerged. Emerging at the top of a list of 500 businesses, the internet giant topped a Superbrands chart, ahead of the likes of Microsoft and the BBC, Brand Republic reports. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18483417/Microsoft-Yahoo-takeover-would-be-blind-leading-the-blind Microsoft's proposed takeover of struggling internet search engine and internet services provider would fail to compete with Google, it has been claimed. At the Interactive Advertising Bureau annual conference yesterday (February 25th) comme http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18480927/Web-discussions-should-not-be-censored Censorship is not the way to curb pro-anorexa and pro-bulimia websites, it has been claimed. Such sites - known as pro-ana and pro-mia sites - are the subject of debate as National Eating Disorder Awareness Week commences. MP for Ch http://www.epiphanysolutions.co.uk/searchmarketing/18480921/New-feature-from-alternative-search-tool Alternative search engine Omgili has launched a new feature combining its own results with Google's. Industry blog Alt Search Engines observes that users of the search tool are now able to view Omgili's results at the same time as well as di http://www.epiphanysolutions.co.uk/searchmarketing/18480914/Search-driving-videopedia-success Search terms related to cooking are a prominent driver of traffic to one videopedia website, it has been observed. Web traffic monitoring service Hitwise notes that VideoJug, a site that combines information with rich media content, has clim http://www.epiphanysolutions.co.uk/searchmarketing/18478948/Differentiators-crucial-to-SEO As more companies pursue organic search engine optimisation (SEO), differentiators are becoming more important, a new report claims. According to PromotionWorld, when numerous industry players are using the same keywords and phrases to attra http://www.epiphanysolutions.co.uk/payperclick/18478940/Google-expands-AdSense-for-video Google's AdSense for video is to be expanded and made available to all sites in its content network, it has been revealed. The search giant has announced that the scheme is to be moved from a YouTube-only trial to a beta programme. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18478937/Access-to-employment-opportunities-improved-by-broadband Carers and people with disabilities find it easier to pursue paid employment alongside their duties thanks to widespread broadband penetration in the UK, one expert claims. The availability of cheap broadband has proliferated in the UK in re http://www.epiphanysolutions.co.uk/searchmarketing/18477159/Credibility-requires-balanced-customer-reviews Incorporating bad reviews into product pages can be a good marketing tactic, according to a new report. Companies can improve their credibility by showcasing negative as well as positive comments about the items they sell, E-consultancy clai http://www.epiphanysolutions.co.uk/payperclick/18477155/Yahoo-Search-Assist-fuels-customer-experience-improvement Yahoo! has witnessed an improvement in the satisfaction levels of its users since launching Search Assist, new figures show. A new blog post on the Yahoo! Search Marketing blog reports that the latest Keynote Customer Experience Study shows http://www.epiphanysolutions.co.uk/payperclick/18477150/95-think-paid-search-is-cost-effective The vast majority of respondents to a recent survey claimed paid search marketing techniques were cost-effective. Research from E-consultancy found that 95 per cent of retailers think paid search is either very or quite http://www.epiphanysolutions.co.uk/searchmarketing/18475141/Majority-of-Brits-are-web-users-says-report More than 60 per cent of the British population are active internet users, a new report asserts. And this figure could rise to 70 per cent by 2012, according to eMarketer's predictions. Karin von Abrams, senior analyst with eMarkete http://www.epiphanysolutions.co.uk/payperclick/18475138/SEO-can-be-helped-by-good-quality-news News sections can be a good search engine optimisation (SEO) strategy, a new report claims. According to E-consultancy, the most important thing to consider when looking to maximise SEO through industry information feeds is the quality of th http://www.epiphanysolutions.co.uk/searchmarketing/18473349/Unique-item-descriptions-vital-for-SEO Search engine optimisation (SEO) will be boosted for e-commerce companies that write unique descriptions of their products, according to new advice. An article from sector publication E-consultancy advises that reproducing manufacturer's pro http://www.epiphanysolutions.co.uk/searchmarketing/18473345/Search-success-boosted-by-colour-says-Yahoo Colour can be a good way to maximise the search engine optimisation of websites, a new blog post from Yahoo advises. On the Yahoo! Search Marketing blog, it is recommended that web design can be boosted by intelligent use of colour. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18472222/Women-prefer-network-TV-to-CGM Men and women have very different habits when it comes to viewing online videos, the findings of a new study suggest. Research by Nielsen Online discovered that women aged between 18 and 34 accounted for 22 per cent of the viewers of streams http://www.epiphanysolutions.co.uk/payperclick/18472251/AOL-enters-Yahoo-race Internet giant AOL has reportedly opened talks with Yahoo! about a deal that could prevent the search engine being acquired by Microsoft. Yahoo! recently turned down a $42 billion ( £21.5 billion) bid from Microsoft, but speculation is g http://www.epiphanysolutions.co.uk/payperclick/18469231/Google-best-for-multi-lingual-targeting Google is the online ad provider to use when mounting a multi-lingual campaign, according to one blog post. On the QueiroLatino.com blog, the dating site's co-creator Joe Spector notes that he faced challenges when approaching the market's http://www.epiphanysolutions.co.uk/searchmarketing/18469227/GoComparecom-incurs-Googles-wrath Getting on the wrong side of Google has cost one car insurance comparison site dearly, Hitwise observes. On his blog, the web traffic monitoring service's Robin Goad discusses the search giant's 'blacklisting' of GoCompare.com, which has see http://www.epiphanysolutions.co.uk/searchmarketing/18467435/SEO-could-be-a-2008-success-story Search engine optimisation (SEO) is increasingly attractive to marketers due to its lucrative returns and cost-effective nature, one expert observes. Writing on Marketing Pilgrim, Janet Meiners notes that some 57 per cent of marketers survey http://www.epiphanysolutions.co.uk/searchmarketing/18467431/Live-Search-crawler-updates-from-MSN MSN has updated its Live Search crawler with a number of new developments to improve efficiency. Fabrice Canel of the Live Search Crawling Team writes on the Live Search Webmaster Centre Blog that the moves represent a few steps more i http://www.epiphanysolutions.co.uk/payperclick/18465613/Marketers-should-welcome-demographic-targeting The ability to target particular ages and genders through online ad campaigns could prove lucrative for marketing professionals, it has been claimed. Google recently introduced an option enabling advertisers to focus their display ads on spe http://www.epiphanysolutions.co.uk/payperclick/18465610/Display-ad-success-could-be-obscured-by-click-through-rates The effectiveness of display advertising may not be accurately measured by click-through rates, a new study warns. While 'heavy-clickers' comprise 50 per cent of all display ad clicks, a report from comScore, Starcom and Tacoda points out th http://www.epiphanysolutions.co.uk/searchmarketing/18464375/Yahoo-turns-down-Microsoft Search engine Yahoo! has turned down Microsoft's takeover bid, stating that it is not in the interests of the firm or its shareholders to accept. Microsoft bid £22.4 billion pounds for the company, an offer which Yahoo! claims sub http://www.epiphanysolutions.co.uk/searchmarketing/18464369/SEO-central-to-web-marketing Search engine optimisation (SEO) should be the main aspect of any internet strategy, it has been claimed. Derek Gehl, SEO expert, stated on a Promotion World blog that SEO is one of the most cost-effective but successful techniques in online http://www.epiphanysolutions.co.uk/payperclick/18464364/Multi-attribution-models-increase-marketers-understanding-of-ads Advertisers are continuously looking for new ways to track the success of advertising techniques, reports an E-consultancy blog. It claims that the last click model - where the only marketing channel rewarded is the one that recorded the las http://www.epiphanysolutions.co.uk/payperclick/18463196/Yahoo---Microsoft-deal-could-lower-ad-cost The prospective Yahoo! and Microsoft merger would significantly impact upon search and display advertising, it has been reported. According to DMNews, if the deal goes ahead, the price of keywords may go down and be a positive step for small http://www.epiphanysolutions.co.uk/payperclick/18462601/Pay-per-click-can-be-expensive-but-worth-it Running a pay-per-click campaign is getting tougher every year as the price of keywords rise and more businesses struggle to compete, it has been reported. However Promotion World added that for small firms, pay-per-click is still a cost-eff http://www.epiphanysolutions.co.uk/searchmarketing/18462596/Open-doors-with-SEO Search engine optimisation (SEO) is increasingly important for retailers, reports the Age. Tony Dalton, manager of archery supplies store Abbey Archery, told the Australian newspaper that investing in SEO has led to increased sales. http://www.epiphanysolutions.co.uk/searchmarketing/18460907/Google-and-Yahoo-need-different-SEO-techniques Search engine optimisation (SEO) differs between Google and Yahoo!, companies have been warned. Commenting on a Promotion World blog, Michael Fleischener, an internet marketing expert, explained that often some websites are rated highly on o http://www.epiphanysolutions.co.uk/searchmarketing/18460073/Online-presence-should-be-number-one-business-priority Attaining a good online presence is crucial in the face of a rapidly declining economy, it has been claimed. Terry Corbell, US management consultant, stated in a KOMOTV.com column that taking precautions to ensure a company is marketed well http://www.epiphanysolutions.co.uk/searchmarketing/18458599/SEO-not-a-magic-trick The creation of lucrative online business is not simple or easy to achieve, it has been claimed. Peter Ellen, managing director of services at Maxymiser, commented on an E-consultancy blog that tricks or stunts are unlikely to help in truly http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18458583/Search-marketing-cannot-exist-in-a-vacuum Customer engagement is an important aspect of search marketing, a Search Engine Watch blogger has claimed. Eric Enge, president of Boston firm Stone Temple Consulting, explained that reputation management is important because blogs and forum http://www.epiphanysolutions.co.uk/payperclick/18456241/Internet-advertising-challenging-traditional-mediums Online advertising is giving traditional marketing mediums such as television and print a run for their money, reports the Investors Chronicle. The publication states that Phil Stokes, UK leader of entertainment and media at PricewaterhouseC http://www.epiphanysolutions.co.uk/searchmarketing/18456238/Originality-key-in-SEO One of the most important tips in search engine optimisation (SEO) is to make a website original by using new and interesting content to attract visitors' attention, it has been reported. The American Chronicle also advised businesses design http://www.epiphanysolutions.co.uk/payperclick/18455164/Use-Google-tools-with-pay-per-click-firms-are-urged Time is money with keyword campaigns for small businesses, it has been claimed. Commenting on her Search Engine Watch blog, Carrie Hill, a certified search engine marketing expert and promotion account manager for Blizzard Intern http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18454737/Super-Bowl-marketers-need-to-improve-search-campaigns Advertisers at the US Super Bowl still need improvement to improve in areas of search engine marketing, it has been claimed. Research by Reprise Media found that many marketers, although now running paid search campaigns, are not integrating http://www.epiphanysolutions.co.uk/payperclick/18452505/Display-ads-to-give-search-a-run-for-its-money Display ads are set to compete with search marketing for dominance in the internet advertising industry, it has been claimed. The New York Times reported that Microsoft's $44.6 billion ( £22.4 billion) bid for Yahoo! alongside Google's r http://www.epiphanysolutions.co.uk/searchmarketing/18451933/Yahoo-calls-in-Googles-help Microsoft's $44.6 billion ( £22.4 billion) proposed takeover of Yahoo! is likely to meet opposition, it has been claimed. The Wall Street Journal reports that Yahoo! is concerned that the offer undervalues the firm and as a result is req http://www.epiphanysolutions.co.uk/searchmarketing/18450433/SEO-free-way-to-advertise-online There is no need to pay for a search engine to display a website, it has been reported. According to the American Chronicle, although search engine optimisation (SEO) is time consuming and complex, it is a cost-free way of advertising on the http://www.epiphanysolutions.co.uk/payperclick/18450427/Paid-search-ads-need-updating-regularly Simply buying a keyword is not enough in paid search advertising, it has been reported. According to Internet Retailer magazine, in the retail industry regularly updating an advert with stock updates and changes is vital. Some retai http://www.epiphanysolutions.co.uk/searchmarketing/18449491/Web-hosting-providers-can-negatively-impact-on-search-ranking Two-thirds of web hosting companies do not offer assistance with search engine optimisation, it has been revealed. Australian firm Vertical Leap has found that many web hosting providers are simply reselling US and UK hosting services meani http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18449480/Think-like-the-customer-with-email-campaigns Businesses which put themselves in customers' shoes when designing an email campaign will do well, it has been claimed. The Chartered Institute of Marketing has advised firms to make emails as personal as possible, which is easier if it is a http://www.epiphanysolutions.co.uk/searchmarketing/18446775/SEO-can-help-get-rid-of-bad-press Search engine optimisation (SEO) can counteract negative press about a firm or a brand, an expert has claimed. On his Search Engine Watch blog, William Leake, chief executive of Apogee Search, explained that no matter how long a product has http://www.epiphanysolutions.co.uk/payperclick/18446771/Search-marketing-gives-customer-satisfaction Over $8.6 billion ( £4.3 billion) was spent on search advertising last year, according to a new report by eMarketer. This figure compares to $6.8 billion in 2006 and $5.1 billion the previous year. David Hallerman, senior analys http://www.epiphanysolutions.co.uk/payperclick/18445789/Retail-search-budgets-impressive Retailers increased search marketing spend by 72 per cent in the fourth quarter of 2007, according to MediaPostPublications. The news source reports that there was almost a 44 per cent growth in search advertising budgets compared to the sam http://www.epiphanysolutions.co.uk/searchmarketing/18445052/Unethical-SEO-techniques-are-punishable Although search engine optimisation (SEO) is constantly changing, there are a number of techniques which are constantly viewed as against the rules, it has been claimed. Barry Hurd, president of Social Media Systems, reports that unscr http://www.epiphanysolutions.co.uk/searchmarketing/18443058/Link-building-important-to-achieving-Google-trust Gaining a high Google ranking is all about building quality links, it has been claimed. Patrick Altoft, director of Blogstorm, commenting on his e-consultancy column, explained that a newly-launched website is not trusted by Google at all, a http://www.epiphanysolutions.co.uk/payperclick/18442207/Consistency-and-balance-are-key-in-linking-campaigns Balance and consistency are the two most important qualities in link building campaigns, it has been claimed. Arnie Kuenn, president of Vertical Measures, commented on his ISEdb.com blog that as search engines are constantly changing their a http://www.epiphanysolutions.co.uk/searchmarketing/18442197/Search-marketing-industry-to-mature Search engines are being pushed for more clarity and better service and protection by a new industry recommendation agency. The Search Group, launched by the Institute of Practitioners in Advertising (IPA), aims to encourage sector growth th http://www.epiphanysolutions.co.uk/payperclick/18440509/Pay-per-click-does-not-have-to-be-scary Paid search marketing may appear expensive and daunting, but this is just a myth, it has been claimed. Christine Churchill, president of KeyRelevance.com, commented on her Search Engine Land blog that many small businesses have expressed con http://www.epiphanysolutions.co.uk/searchmarketing/18439599/Get-to-grips-with-SEO Firms who have been living on a different planet and have yet to optimise their website need to get up to speed, it has been claimed. In an article for BizReport.com, freelance marketing consultant Helen Leggatt commented that 2008 is the ye http://www.epiphanysolutions.co.uk/searchmarketing/18439594/Firms-urged-to-hire-an-expert-for-SEO Hiring a search engine optimisation (SEO) expert is preferable to doing it yourself, it has been claimed. According to the American Chronicle: You should know that learning and using SEO yourself is time consuming. Hiring an SEO guru m http://www.epiphanysolutions.co.uk/searchmarketing/18437822/Sector-specifications-attract-new-customers Highly-specific and obscure keywords can attract quality B2B customers, firms have been advised. Galon De Young, managing director of Francis SEO, told SearchNewz.com that B2B marketers are often missing out on potential sales by forgetting http://www.epiphanysolutions.co.uk/searchmarketing/18437820/Brand-attracts-clicks Company names should be left out of search engine optimisation (SEO), according to an industry expert. Making his comments on a WebProNews blog, Richard V Burckhardt, a search engine optimiser, advised firms that internet users will not be s http://www.epiphanysolutions.co.uk/payperclick/18435848/SEO-campaign-should-be-varied A good search engine optimisation (SEO) campaign will use a variety of strategies, it has been reported. According to Neil Salerno, a hotel marketer, a popular website will make use of the pay-per-click or paid advertising options, organic S http://www.epiphanysolutions.co.uk/payperclick/18435843/Successful-paid-search-campaigns-hard-to-achieve A successful paid search campaign is achievable but highly complex, according to one search engine marketer. Commenting on his Search Marketing Standard blog, David Rodnitzky, claimed that the campaign must include a number of search engines http://www.epiphanysolutions.co.uk/payperclick/18435084/Quality-rather-than-quantity-with-links Ensuring a website has quality links built in is one of the most important but difficult parts of search engine optimisation, it has been reported. Commenting on his e-consultancy blog, Patrick Altoft, director of Blogstorm, claimed that thi http://www.epiphanysolutions.co.uk/searchmarketing/18434075/Online-marketing-essential-in-financial-recession As the threat of a financial recession continues, businesses need to make the most of their online marketing campaigns, it has been reported. Rene LeMerle, marketing manager of ineedhits.com, commented on his WebProNews blog, that a wise mov http://www.epiphanysolutions.co.uk/searchmarketing/18434073/Organic-SEO-vs-Pay-per-click Organic search optimisation is more effective than pay-per-click campaigns, it has been argued. According to south-west Florida newspaper the Herald Tribune, pay-per-clicks can often attract competitors and spammers, rather than real custome http://www.epiphanysolutions.co.uk/searchmarketing/18433292/Proximic---to-take-down-Google? New German search engine Proximic could be set to tackle Google's global dominance, reports Spiegel Online International. This week, the firm announced it had made a deal to provide its search technology to Yahoo! and eBay shopping sites, th http://www.epiphanysolutions.co.uk/searchmarketing/18432247/Greater-transparency-needed-in-search-marketing This year, search marketers should focus on the theme of transparency, it has been claimed. Blake Suggs, account leader at Range Online Media, told Search Engine Watch that there is too much ambiguity over which search advertisements appear http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18431519/Social-search-influence-grows Companies planning search engine marketing strategies now have no option but to consider the influence of social media if they are serious about being successful, a direct marketing expert has advised. Jeannette Kocsis, vice-president of dig http://www.epiphanysolutions.co.uk/payperclick/18431511/Big-brands-lead-in-SEO Well-known brands have a natural advantage when it comes to search engine optimisation (SEO), according to one expert in the field. Internet marketing consultant Patrick Altoft, writing in his e-consultancy blog, explained that Google aims t http://www.epiphanysolutions.co.uk/searchmarketing/18431428/SEO-industry-fuelled-by-small-firms Small businesses are vital to the search engine optimisation (SEO) and search marketing industry, it has been claimed. Commenting on his Search Engine Land blog, Matt McGee, SEO manager for media firm Marchex, remarked that as large firms hi http://www.epiphanysolutions.co.uk/payperclick/18428666/Use-keywords-in-pay-per-click Using keywords or keyphrases in a pay-per-click advertising campaign is an effective way of attracting web traffic, it has been claimed. The American Chronicle states: This will catch the searcher's attention, as he/she will associate http://www.epiphanysolutions.co.uk/searchmarketing/18428663/Internet-advertising-advanced-but-simple Internet advertising could surpass television marketing as early as 2009, according to the Internet Advertising Bureau (IAB). The organisation has predicted that it would be fantastic if it was as early as that, but if not it wil http://www.epiphanysolutions.co.uk/payperclick/18427382/Media-buyers-scared-search-engine-algorithms Traditional marketers and media buyers are unequipped to deal with search engine algorithms, it has been claimed. Search Engine Watch, an industry website, has reported that in order to fully understand the technology search engines use to http://www.epiphanysolutions.co.uk/searchmarketing/18427263/Businesses-need-optimisation-expertise Small businesses need help with search engine optimisation (SEO), according to one marketing company. Many small business owners know they need a website, but don't really know how to promote it. The days of 'if you build it, they wil http://www.epiphanysolutions.co.uk/searchmarketing/18427259/Domain-names-keywords-and-content-important-in-business Choosing a simple and memorable domain name will increase traffic to websites, it has been claimed. According to Smallbusiness.co.uk, an online advice site for company owners and start-ups, having a simple website address will benefit a fir http://www.epiphanysolutions.co.uk/payperclick/18425928/Marketing-officers-to-focus-on-the-web Marketers are changing direction away from traditional advertising strategies and towards innovative online tactics, according to a new survey by the CMO Council. Reported in Ad Week, 45 per cent of chief marketing officers said they plan to http://www.epiphanysolutions.co.uk/searchmarketing/18425827/Firms-warned-not-to-keep-their-website-a-secret Mastering basic online advertising tactics is key to increasing web traffic, it has been claimed. Making her comments on business and marketing publication the Internet Wonders eZine, small business consultant Michele F Richardson warned fir http://www.epiphanysolutions.co.uk/payperclick/18424948/SEO-should-be-combined-with-pay-per-click Search engine optimisation (SEO) and pay-per-click advertising campaigns can be combined to create a successful online marketing strategy, reports PromotionWorld.com. According to the website, pay-per-click marketing can be used as an altern http://www.epiphanysolutions.co.uk/searchmarketing/18422335/Search-marketing-focus-of-online-ad-spending Search marketing is likely to be the focus of online advertising spending this year, which is expected to top £3 billion. According to a new report by E-consultancy, search marketing will account for the largest share of online ad spend http://www.epiphanysolutions.co.uk/searchmarketing/18422317/Design-a-vital-aspect-to-SEO Web design and internet marketing have been cited as vital aspects of search engine optimisation (SEO) marketing. According to WebProNews, web design plays an important role in the process of encouraging traffic to a site and there are also http://www.epiphanysolutions.co.uk/searchmarketing/18421877/Indian-firms-embracing-search-marketing Search marketing is the only advertising method which allows firms to accurately assess the cost of each customer, it has been announced. The Business Standard reports that Indian businesses are increasingly interested in search marketing as http://www.epiphanysolutions.co.uk/searchmarketing/18421863/Large-firms-must-centralise-search-marketing-control Large companies are struggling to achieve search engine optimisation (SEO) because they are finding it hard to control, it has been claimed. Commenting on a WebProNews blog, Mike Moran, author of Search Marketing Inc, has highlighted the pro http://www.epiphanysolutions.co.uk/searchmarketing/18420183/Large-firms-missing-out-on-search-traffic Search engine optimisation (SEO) is no longer simply about web pages, it has been reported. Commenting on his Search Engine Land blog, Dave Feldman, director of client services for search marketing firm iProspect, advised firms to optimise t http://www.epiphanysolutions.co.uk/searchmarketing/18419367/Google-performs-record-share-of-searches Google's share of total searches in the US reached a record high of 66 per cent during December. According to online competitive intelligence service Hitwise, the leading search engine has increased its share percentage by seven per cent dur http://www.epiphanysolutions.co.uk/searchmarketing/18419364/SEO-sought-after-speciality A company's ranking on a search engine is increasingly becoming a measurement of its marketing efforts, it has been claimed. Reported in the Bradenton Herald, David Spire, business technology adviser with US Computer Group, recommended that http://www.epiphanysolutions.co.uk/searchmarketing/18418140/Firms-comfortable-with-search-engine-marketing Companies will become more at ease with search engine marketing and search engine optimisation this year, it has been claimed. Making his comments on a Bizcommunity.com blog, Evan Milton, strategy director at digital solutions firm Stonewall http://www.epiphanysolutions.co.uk/payperclick/18418130/Firms-advised-to-plan-SEO-strategy-early Search engine optimisation (SEO) is a lengthy process and therefore online brands need to design their Christmas 2008 strategy now, it has been claimed. Carrie Hill, a certified search engine marketing expert and promotion account manager fo http://www.epiphanysolutions.co.uk/payperclick/18416241/Online-predictions-for-2008 Keywords, local search and pay-per-click advertising are among the top issues that online advertisers need to be working on this year, it has been claimed. According to online marketing firm Oneupweb, these projects are going to be extremely http://www.epiphanysolutions.co.uk/searchmarketing/18415590/SEO-allows-small-firms-to-compete Search engine marketing is a successful and cost-effective marketing technique, it has been claimed. Linda Jezard, owner of Advantage Positioning, a web development firm, told the Polk County Business Journal that search engine optimisation http://www.epiphanysolutions.co.uk/searchmarketing/18414383/SEO-basic-rules-still-apply Although search engine optimisation (SEO) strategies have developed over the last decade, the fundamentals remain the same, claims an industry expert. Jill Whalen, chief executive of search marketing firm High Rankings and co-founder of sear http://www.epiphanysolutions.co.uk/payperclick/18413690/Social-media-increases-search-ranking Combining social media and search engine optimisation is a wise strategy in building a firm's online reputation, it has been claimed. Commenting on online magazine netimperative, Tino Triste, a social media optimisation consultant, said that http://www.epiphanysolutions.co.uk/searchmarketing/18412244/Web-to-pass-TV-in-advertising-spend-by-2009 The UK has been tipped to be the first major economy in which online advertising spend overtakes television ads. Media buying agency Group M has predicted that UK internet advertising will pass this milestone by 2009, although it may happen http://www.epiphanysolutions.co.uk/searchmarketing/18412243/Hiring-SEO-firm-wise-strategy Hiring a qualified firm to specialise in a businesses search engine optimisation (SEO) is not only easy to do but is a wise business strategy, it has been claimed. Promotion World reports that an SEO firm can help any business improve their http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18410925/Consumers-seek-product-info-online Consumers are increasingly using the internet in order to access information on products or services before making their buying decision, it has been reported. Jeremiah Owyang, senior analyst at marketing firm Forrester Research, commented o http://www.epiphanysolutions.co.uk/searchmarketing/18410416/SEO-key-marketing-trend Search engine optimisation (SEO) was predicted to be a significant trend in advertising in 2008 by 42 per cent of marketing executives, according to a new survey. The research, conducted by Anderson Analytics, surveyed 1,700 members of its M http://www.epiphanysolutions.co.uk/payperclick/18409985/Search-engine-marketing-to-thrive-in-2008 Every aspect of the search engine marketing industry is going to see tremendous growth this year, according to one industry expert. Kent Lewis, president and cofounder of search marketing network SEMpdx and owner of search engine marketing a http://www.epiphanysolutions.co.uk/searchmarketing/18409043/Videos-should-be-designed-with-SEO-in-mind Online advertising videos are increasing in popularity but they must be created with search engine optimisation (SEO) in mind to be successful, it has been claimed. Reported by news provider 4Hoteliers, Benu Aggarwal, founder and president o http://www.epiphanysolutions.co.uk/searchmarketing/18408671/SEO-requires-expertise In order to achieve a high search engine ranking, the content writer of a website must have considerable knowledge of search engine optimisation (SEO), it has been claimed. The American Chronicle reported that SEO can be customised in order http://www.epiphanysolutions.co.uk/payperclick/18407904/Search-engine-ads-most-effective In the world of internet advertising, search engine ad results have been found to be the best performing, research has found. The Deliotte amp; Touche's (D amp;T) survey, which was provided to the Hollywood Reporter prior to its official p http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18407010/Bloggers-earn-ad-revenue Advertising is making a living for blog authors and turning a hobby into a 'nice little earner' for a select few online editorials, according to a report. Florida Today uses the example of Zach Brooks, who currently earns about £1,000 http://www.epiphanysolutions.co.uk/searchmarketing/18406273/Google-search-dominance-slows Google continues to dominate the search engine world, with a 58.6 per cent share of the industry, according to new figures. Research on digital media measurer comScore found that Google conducted nearly three-fifths of all US web searches du http://www.epiphanysolutions.co.uk/payperclick/18405245/SEO-just-another-marketing-technique Search engine optimisation (SEO) relies on the same basic principles as traditional marketing, it has been claimed. In his Search Engine Watch blog, William Flaiz, vice president of SEO and web analytics at Avenue A Razorfish, explained that http://www.epiphanysolutions.co.uk/searchmarketing/18404431/Industry-analysts-predict-Googles-next-move Following the announcement that Google conducted two-thirds of all US searches in October a number of analysts have forecasted this dominance is set to grow next year. Reported by ITBusiness Canada, industry experts' predictions include Goog http://www.epiphanysolutions.co.uk/searchmarketing/18404422/Website-without-SEO-useless Search engine optimisation (SEO) is not an option but an essential feature of any successful website, it has been claimed. Commenting in her Search Engine Land blog, Jill Whalen, chief executive officer and founder of search marketing firm H http://www.epiphanysolutions.co.uk/searchmarketing/18403327/Closing-window-for-cheap-search-engine-marketing Despite concerns over the expense, it is crucial that small and medium-sized enterprises (SMEs) invest in search engine marketing, it has been claimed. According to Ben Potter, sales director at search engine firm Leapfrogg, the cost of sear http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18403315/EC-to-promote-media-literacy The European commission has announced plans to encourage media literacy across the continent. People need a greater awareness of how to express themselves effectively and how to interpret what others are saying, especially on blogs, v http://www.epiphanysolutions.co.uk/payperclick/18403303/US-approves-Google-DoubleClick-deal Google's purchase of advertisement tracker firm DoubleClick has been approved by the US federal trade commission (FTC). The FTC said in a statement: After carefully reviewing the evidence, we have concluded that Google's proposed acqui http://www.epiphanysolutions.co.uk/searchmarketing/18401329/Lack-of-content-affects-SEO Websites which lack content will find their search engine optimisation (SEO) is affected, reports Eric Enge. The SEO expert, who is president of Stone Temple Consulting, made his comments to Search Engine Watch, warning companies that pages http://www.epiphanysolutions.co.uk/searchmarketing/18401322/Google-is-advertisers-best-friend-says-expert Google works helps advertising agencies target audiences, the company's national industry director of consumer packaged goods (CPG) says. Speaking to Brandweek, Kevin Kells suggests that many described Google as the frienemy of http://www.epiphanysolutions.co.uk/payperclick/18401303/Local-search-dominates-web-ad-growth Local advertising space will make up more than half of the Indian internet ad market in the next two years, according to a search engine. Kiran Konduri, one of the founders of Four Interactive, told the Business Standard that the sector was http://www.epiphanysolutions.co.uk/searchmarketing/18401290/Businesses-to-invest-more-in-SEO Investment in search engine optimisation (SEO) is one of the business resolutions for New Jersey companies, research shows. Some 17 per cent of companies polled by internet marketing firm Samson Media described this as a strategy to make th http://www.epiphanysolutions.co.uk/payperclick/18399641/Google-deal-raises-privacy-concerns Google's takeover of online advertisement firm DoubleClick has sparked concerns on the power the US company would have over the market. As the world's largest internet search engine, experts fear the acquisition would bring large amounts of http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18399638/Yahoo-announces-web-finds Judges are set to vote on the most creative, innovative and amusing websites within the UK as part of Yahoo's Finds of the Year campaign, it has emerged. Experts must choose winners from 40 websites from eight categories in the event, which http://www.epiphanysolutions.co.uk/searchmarketing/18397609/SEO-constantly-changing Search engine optimisation (SEO) is a continually developing process, it has been claimed. The American Chronicle reported that for businesses to keep on top of SEO, they need to stay in tune and be aware of any developments. http://www.epiphanysolutions.co.uk/searchmarketing/18397601/Fewer-clicks-result-in-increased-business Businesses which do not invest in professional search engine optimisation advice will fall behind their competitors, it has been claimed. Utopia Web Solutions warns companies that it is essential that internet users searching for http://www.epiphanysolutions.co.uk/payperclick/18397593/Reliance-on-paid-links-reveals-a-bad-business The search engine ranking of a business should not depend on paid links, it has been claimed. According to search engine optimisation expert Mike Grehan's blog on the ClickZ Network, if a website is built without natural links it is pr http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18395809/Targeted-advertising-a-privacy-problem Using web users' data to target advertisements without their permission is dangerous , it has been claimed. UTalkMarketing.com, a community site for marketers, has said that although using social networking sites to advertise on c http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18395806/Social-networking-sites-tools-for-product-promotion Consumers are using social networking sites to make purchasing decisions, it has been found. Research by the American Marketing Association has revealed that 47 per cent of people would use the sites to download discount coupons or to search http://www.epiphanysolutions.co.uk/searchmarketing/18395793/Google-to-launch-knowledge-sharing-tool Google is launching a new user-generated tool to provide expertise on a variety of topics. Entitled a knol, the search engine is inviting web users to share knowledge by writing authoritative articles on the subject areas they know most abou http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18393924/Recruitment-firms-benefit-from-online-techniques Recruitment businesses need to conquer some of the basics to succeed in 2008, it has been claimed. According to Andrew Wilkinson, chief executive of recruitment and communications agency TMP Worldwide, the key to keeping up with http://www.epiphanysolutions.co.uk/payperclick/18393913/Google-unfestive-towards-paid-links Christmas is the time of year when search engines such as Google alter the way in which they rank websites, reports the Guardian. The newspaper claims that search engines change their algorithms in order to weed out the sites which are not o http://www.epiphanysolutions.co.uk/searchmarketing/18392240/High-search-ranking-increases-brand-association Not only are consumers likely to have increased recall of a brand with a high search engine ranking, but they are more likely to associate that brand with their search terms, according to a study by Enquiro Research. The example used in the http://www.epiphanysolutions.co.uk/payperclick/18392233/UK-advertisers-spend-more-on-internet-ads UK advertisers spend more money per person on internet advertising than any other country, it has been claimed. A report by Ofcom found that advertisers are spending £33 per person on internet advertising in the UK, which is double the http://www.epiphanysolutions.co.uk/searchmarketing/18390242/Google-a-habitual-search-engine Considering the range of search engines available, it is strange that internet users have let Google dominate the market, reports the BBC. The news provider claims Google's popularity was originally down to its simply designed ho http://www.epiphanysolutions.co.uk/searchmarketing/18390234/Poker-and-MySpace-most-searched-in-2007 Poker, MySpace and Britney Spears were the most searched-for terms during 2007, according to media provider Lycos. A report by the firm found that for the second consecutive year, more web users searched for poker than anything else. http://www.epiphanysolutions.co.uk/payperclick/18387118/Organic-and-paid-search-equally-important A combination of appearing top in both organic and paid search can lead to a rise in consumer recognition of a brand, it has been found. A study by Enquiro Research found that web users were 220 per cent more likely remember a product or tra http://www.epiphanysolutions.co.uk/payperclick/18387112/Search-challenges-traditional-marketing-models Advertisers need to combine traditional marketing techniques with online searches in order to effectively communicate with consumers, one expert has suggested. Reported by Chicago dBusiness News, Professor Don E Schultz opened the Search Eng http://www.epiphanysolutions.co.uk/payperclick/18387105/Google-DoubleClick-merger-may-deter-marketers Google's $3.1 billion ( £1.5 billion) acquisition of DoubleClick may drive marketers towards alternative media sources, rather than attract them to advertise, it has been claimed. Kevin Lee, chairman of search marketing firmDidit, told A http://www.epiphanysolutions.co.uk/searchmarketing/18386637/New-addition-to-business-search-market A new business search engine has been launched in the UK this week. Sinequa, a French search vendor, aims to increase relevancy and content produced, reports IT Week. The firm's UK manager Colin Hadden said that the product generate http://www.epiphanysolutions.co.uk/searchmarketing/18386626/Websites-would-benefit-from-vertical-search Online publishers would benefit from creating their own sector-specialised search engines, it has been suggested. A study by E-consultancy and vertical search specialist Convera has found that 93 per cent of media and internet professionals http://www.epiphanysolutions.co.uk/payperclick/18384986/Spam-encourages-people-to-buy-study-reveals Despite general opinion that spam emails are annoying, a study has found that the unsolicited emails do in fact encourage consumers to buy. Endai Worldwide found that 50 per cent of people have bought something as a result of a marketing ema http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18384985/Facebook-apologises-for-ad-tracking-system Chief executive officer of Facebook Mark Zuckerberg has issued a public apology for the website's advertising system. On the company blog, Mr Zuckerberg claimed Facebook had made a bad job of releasing online tracking tool Beacon http://www.epiphanysolutions.co.uk/searchmarketing/18382780/Clear-and-simple-rules-to-improve-SEO-claims-expert There are three ways to cheaply improve a website's search engine ranking, according to one internet consultant. Mark Bonnett, an e-Business consultant at the National B2B Centre, explained that applying basic search engine optimisation tech http://www.epiphanysolutions.co.uk/payperclick/18382736/Facebooks-tracking-online-ad-platform-accused-of-misleading-users A new online advertisement programme launched by Facebook, which tracks the online activity of users on external activities, has been accused of misleading the public. Researchers who tested the social networking website's new advertising pl http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18381080/Retired-people-take-advantage-of-the-internet Many older people are putting the internet to good use, according to the British Computer Society (BCS). It claimed that surfing the web has become a popular activity among the retired population. David Evans, governme http://www.epiphanysolutions.co.uk/payperclick/18381072/Internet-to-become-third-largest-advertising-medium The internet will replace magazines as the world's third-largest medium of advertising, according to industry experts. Steve King, chief executive officer of ZenithOptimedia, told the 35th annual UBS media conference that his company predict http://www.epiphanysolutions.co.uk/searchmarketing/18379336/SEO-press-releases-effective-way-to-reach-consumers Producing press releases with search engine optimisation in mind is key in creating online presence, according to one expert. Bill Balderaz, director of viral marketing for ClearSaleing, claims that keywords and links to blog sites are essen http://www.epiphanysolutions.co.uk/payperclick/18379326/Online-businesses-can-be-personal Operating a business online can be cost-effective and personal, according to one expert. Adam Wayland, editor of advisory site smallbusiness.co.uk, explained that an internet business will not only have lower overheads but can also be access http://www.epiphanysolutions.co.uk/searchmarketing/18377418/Mobile-internet-access-no-longer-expensive The number of people accessing the internet via their mobile phones is increasing, claims Informa. The telecoms and media markets advisory service explained that the introduction of flat-rate data pricing by UK operators will make people mor http://www.epiphanysolutions.co.uk/searchmarketing/18377408/Google-to-bid-for-wireless Google has announced it will apply to bid for wireless spectrum next January. In an auction by the Federal Communications Commission next January, the 700 MHz spectrum will be auctioned off to increase the airwaves available for internet and http://www.epiphanysolutions.co.uk/searchmarketing/18377405/Surfers-to-customise-search-with-Google Some web users are being given the option to rank and reorganise the order in which search results appear on Google. The Labs-based experiment claims to allow surfers influence your search experience by adding, moving and removing sea http://www.epiphanysolutions.co.uk/payperclick/18375740/Adobe-and-Yahoo-team-up-to-create-PDF-ads Adobe is to launch a new programme allowing Yahoo! to deliver contextually relevant ads on PDF files. Publishers will upload their PDF documents to a Yahoo!-Adobe portal which will then insert pay-per-click adverts to the files, giving them http://www.epiphanysolutions.co.uk/searchmarketing/18375733/News-sites-suggest-controlling-search-engines News publishers are to propose a system which will give them greater control over search engine listings, according to new reports. The Automated Content Access Protocol (Acap) will allow news publishers to organise which pages of their webs http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18375731/Widgets-extremely-exciting-prospect-for-advertisers The introduction of widget applications has opened up new forms of advertising, according to the Internet Advertising Bureau (IAB). Widgets are branded tools which allow social network users to download new applications to their profile page http://www.epiphanysolutions.co.uk/searchmarketing/18374151/SEO-is-a-long-term-investment Businesses developing search engine optimisation (SEO) need to be prepared that it is a long-term marketing strategy, according to one expert. Steve Haar, senior director of media at Leapfrog Online, told Search Engine Watch that many compan http://www.epiphanysolutions.co.uk/payperclick/18374147/One-quarter-of-websites-fail-FSA-review One in four financial firms have failed a review by the Financial Services Authority (FSA) examining the standards of online advertising. In an examination of 77 companies, 25 per cent of websites did not present clear and unbiased informati http://www.epiphanysolutions.co.uk/searchmarketing/18374146/Businesses-need-web-presence-to-succeed Size is not important when it comes to establishing a successful web presence, claims MediaCo. According to the web publishing and marketing company, whatever their size, businesses with no online presence face grave danger . http://www.epiphanysolutions.co.uk/searchmarketing/18371831/Yahoo-announces-structured-search-plans Internet company Yahoo! is to offer users a new way of searching the web, according to new reports. PC Advisor claims users will be offered a structured search where a number of options will be available after they type in their initial quer http://www.epiphanysolutions.co.uk/payperclick/18371825/News-Corp-to-launch-ad-network News Corp has announced plans to start an internet advertising network. According to Reuters, Fox Interactive Media (FIM) is launching FIM Serve to sell advertising across the whole company, having been initially created for social networkin http://www.epiphanysolutions.co.uk/payperclick/18369239/SMEs-need-to-realise-benefits-of-paid-search Small and medium-sized businesses (SMEs) are not making enough use of search engine advertising, according to new reports. Online magazine the Smart Company claims only one per cent of small to medium-sized businesses in Australia are using http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18369235/EU-to-examine-targeted-advertising-concerns EU regulators are to examine the use of targeted marketing strategies by online advertisers. The EU will look at whether web users' privacy is invaded when companies such as Google and Facebook store behaviour patterns and information in ord http://www.epiphanysolutions.co.uk/searchmarketing/18368162/Redesign-website-to-boost-sales Redesigning a company website can increase its success, reports Promotion World. The article highlights a number of changes a business can make to its internet site such as general promotion through search engine optimisation, email campaig http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18367489/Internet-puts-older-generation-back-in-touch The internet connects the elder generation with society, according to New Age Media Magazine. Editor of the magazine Justin Pearse explained that there have been instances where elderly people feel cut off from the world but by keepin http://www.epiphanysolutions.co.uk/payperclick/18366231/Direct-marketing-reaches-potential-consumers Direct marketing reaches the people you want to reach , according to the Chartered Institute of Marketing. It claimed that as the markets are so well segmented , not using database material in an effective, targeted way http://www.epiphanysolutions.co.uk/searchmarketing/18366219/IAB-set-to-increase-industry-influence The Internet Advertising Bureau (IAB) is to appoint the first head of regulatory affairs in order to establish a more self-regulatory role in the online advertising industry. Reported in Precision Marketing, the new role will increase the in http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18364922/Social-network-sites-most-effective-medium-of-advertising For online advertisers that are aware of their target audience, social media networks are an ideal medium to target consumers, according to Social Media Portal. Director of the company Tim Gibbon explained that businesses will be able to cus http://www.epiphanysolutions.co.uk/searchmarketing/18364497/Google-acquisition-review-causes-controversy US senators on the anti-trust committee have urged the government to subject Google's purchase of DoubleClick to serious scrutiny . Google bid to buy advertising group DoubleClick for $3.1 billion ( £1.5 billion) in April of t http://www.epiphanysolutions.co.uk/searchmarketing/18364493/Google-conducts-nearly-two-thirds-of-search Google continues to dominate the search engine world, according to new research. Online intelligence service Hitwise found that the search engine conducted 64 per cent of all US searches during October, an increase of three per cent from las http://www.epiphanysolutions.co.uk/payperclick/18362835/Google-not-preparing-UK-wireless-bid Google is not planning to become the UK's national wireless broadband provider, according to the Register. The news provider reports that Chris Sacca, head of special initiatives for Google, is meeting regulators of Ofcom but the firm is not http://www.epiphanysolutions.co.uk/payperclick/18362832/UK-businesses-dragging-their-heels-in-online-advertising UK businesses online advertising budgets are reflecting consumer habits, according to the Business. The magazine reports that despite people consuming 25 per cent of all their media through the internet, companies are still dedicating 12 per http://www.epiphanysolutions.co.uk/payperclick/18361276/Yahoo-newspaper-group-still-growing As the Yahoo! newspaper group prepares for its one-year anniversary it has acquired 17 more newspapers, reports the Associated Press. The Columbus Dispatch and 16 of the New York Times' regional newspapers joined the group, making a total of http://www.epiphanysolutions.co.uk/payperclick/18361140/Paid-search-ads-speed-ahead-of-ad-industry Paid search advertising is increasing at double the speed of the rest of the industry, according to figures from research company Frost and Sullivan. Reported by the Australian Media, the firm claims paid search ads will reach $416 million ( http://www.epiphanysolutions.co.uk/payperclick/18358480/2007-was-a-pivotal-year-for-online-ads-says-expert This year has set new standards in the online advertising industry, according to Exponential Interactive. New ideas such as media search and ad-exchanges along with the increase in popularity of social networks and widgets mean http://www.epiphanysolutions.co.uk/payperclick/18358463/Microsoft-announces-advertising-aims Microsoft wants to be one of the top two competitors in the online advertising market, according to a company executive. Kevin Johnson, president of the company's platforms and services division, claimed that the firm aims to carry out a http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18357706/In-game-ad-industry-will-be-worth-billions-says-gaming-expert Google's AdSense for Games' Bernie Stolan has predicted that in-game advertising will be a billion dollar industry by 2010. He told GamesIndustry.biz that he thinks 80 per cent of games will feature advertising by that time. Sport http://www.epiphanysolutions.co.uk/payperclick/18357698/SMEs-can-now-afford-direct-marketing Digital marketing has ensured that small-to-medium sized enterprises (SMEs) can now afford direct marketing campaigns, according to the Institute of Direct Marketing. It explained that email marketing strategies, paid search and affiliate m http://www.epiphanysolutions.co.uk/payperclick/18356098/EU-delays-Google-acquisition-decision Google looks unlikely to receive permission to acquire DoubleClick before the end of the year. The EU commission responsible for investigating the proposed deal in light of competition in the online advertising sector has said more time is http://www.epiphanysolutions.co.uk/payperclick/18355979/-People-need-to-be-educated-about-online-ad-tracking Web users are finding the idea of behavioural tracking scary but advertisers simply need to explain what is involved, according to the Internet Advertising Bureau (IAB). Programs manager of the IAB Jack Wallington explained that http://www.epiphanysolutions.co.uk/payperclick/18355973/Email-marketing-is-cheap-and-simple The internet is an effective tool for small businesses to target their customers, according to the Direct Marketing Association (DMA). Head of interactive media for the DMA Robert Dirskovski said that email marketing is a very efficie http://www.epiphanysolutions.co.uk/payperclick/18354234/10-million-prize-for-Android-developers Developers building new applications for Google's Android will have a chance of winning $10 million ( £4.8 million). Android is a new software package recently launched by Google in cooperation with various technology and mobile compani http://www.epiphanysolutions.co.uk/searchmarketing/18354230/Online-ad-revenue-rises-again Profits from internet advertising increased by 25 per cent in the third quarter of 2007, revealed a new report. Returns totalled around $5.2 billion ( £2.5 billion), according to the data from the Interactive Advertising Bureau (IAB) an http://www.epiphanysolutions.co.uk/payperclick/18352439/IAB-Targeted-adverts-are-useful-and-successful Targeting adverts to suit user behaviour is giving people something that is more useful , claims the Internet Advertising Bureau (IAB). According to the organisation, the large companies that carry out this strategy are open http://www.epiphanysolutions.co.uk/payperclick/18352434/Online-ads-to-grow-despite-credit-crunch Even if the advertising industry is affected by the US economic recession, spending on online marketing is expected to remain high, claimed the Financial Times. Eric Bader, managing director of digital at MediaVest, told the newspaper that e http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18350079/71-of-women-go-online-every-day Women are using the internet as part of their daily routine, according to new research. Data from the Women's Space survey, undertaken by IPC Media, reveals that social networking, dating and photo sharing are attractive to women using the http://www.epiphanysolutions.co.uk/payperclick/18350064/SMEs-need-to-invest-more-for-website-visibility Money is being wasted on websites that nobody sees, according to new research. Some 62 per cent of businesses with an online presence are failing to invest in search marketing campaigns so customers can find them, Microsoft has said. http://www.epiphanysolutions.co.uk/searchmarketing/18348786/Microsoft-Google-only-ahead-in-search Microsoft has said it cannot comment on how the launch of Google's Android will affect the market as they are just words on paper . Android is a software package for mobile phones, developed with a number of technology and telecom http://www.epiphanysolutions.co.uk/payperclick/18348782/AOL-builds-up-ad-company-portfolio AOL has acquired its fourth online advertising company this year. It has paid $340 million ( £162 million) for targeted-ad firm Quigo, which will act as a final part of its advertising venture Platform-A. AOL has already purchas http://www.epiphanysolutions.co.uk/payperclick/18346644/Credit-crunch-causes-slowdown-in-ad-spending The unstable financial market has led to a market research company to lower their US internet advertising spending forecast. Reported in Forbes, eMarketer still expects the industry to remain healthy because of large businesses' vast ad budg http://www.epiphanysolutions.co.uk/payperclick/18346634/Businesses-to-create-Facebook-profiles Companies are to be able to make their own profile on social network site Facebook. The website is also planning to share user information to advertisers and allow advertising sharing between individual members. Facebook founder M http://www.epiphanysolutions.co.uk/searchmarketing/18344967/HR-suppliers-catch-on-to-internet-marketing Human resource and employee benefits suppliers are planning to spend more on search engine optimisation during 2008, according to a new report by HRmarketer.com. The companies are expected to spend more on direct email marketing and less on http://www.epiphanysolutions.co.uk/searchmarketing/18344954/No-Gphone-just-an-Android Google has announced they are launching the Android, a platform for mobile devices. The Android is a software package for mobile phones, developed in cooperation with the Open Handset Alliance - a number of technology and mobile companies in http://www.epiphanysolutions.co.uk/payperclick/18343106/MySpace-to-hyper-target-consumers-with-ads After completing the first phase of a pilot scheme, MySpace is to use members' personal information to target adverts to their individual interests. The system is named hyper-targeting and the company claims that more than 50 adv http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18343067/Yahoo-introduces-Kickstart-to-social-network-industry Internet company Yahoo! has launched social network Kickstart in collaboration with UK website Bebo. Kickstart is to follow Facebook's original strategy of connecting college students. However the head of the Kickstart project Scott Gatz wro http://www.epiphanysolutions.co.uk/searchmarketing/18342864/Small-businesses-benefit-from-local-search-engines Search engines have replaced phone books as consumers' first point of reference for businesses, claims the LA Times. The newspaper reports that according to research firm The Kelsey Group, locally targeted search engines and yellow pages ad http://www.epiphanysolutions.co.uk/payperclick/18341556/Mixed-outlook-for-sponsored-links Click rates on paid-for links are decreasing but industry experts think it could just be a blip , it has been reported. According to Rhys Williams, founder of digital media agency Agenda 21, busier search content is affecting the http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18340970/MySpace-to-work-with-Google OpenSocial, Google's social networking platform launched earlier this week, has so far announced it will be collaborating with Bebo, LinkedIn, Orkut and now News Corp's MySpace. The new programme by Google allows developers to create applica http://www.epiphanysolutions.co.uk/searchmarketing/18339976/Search-engine-traffic-is-valuable-to-business Websites are missing out on visitors by not factoring search engines into the initial site design, claims Search Engine Watch. It explains that many businesses do not know exactly how much traffic search engines can drive to their site. http://www.epiphanysolutions.co.uk/searchmarketing/18339140/Google-shares-hit-700-mark Increasing by $100 ( £48) in under a month, Google share prices have soared to over $700. The leading search engine's shares gained $12.23 - 1.76 per cent - to close at $707 on Wednesday. Shares reached $600 at the beginning of http://www.epiphanysolutions.co.uk/searchmarketing/18338265/Advertisers-are-not-measuring-user-interaction Only a quarter of European online advertisers planning to launch social networking profiles are accurately calculating user interaction, claims a report by JupiterResearch. Cited in vnunet.com, the report says that companies are using engage http://www.epiphanysolutions.co.uk/payperclick/18338167/Google-makes-social-networking-move Search engine Google is set to announce distribution network, OpenSocial on Thursday November 1st. It is an initiative designed so that developers can create social networking applications that will run on a number of websites. Unlike Facebo http://www.epiphanysolutions.co.uk/payperclick/18338162/Bloggers-hit-out-at-PageRank-punishment Google has lowered a number of website's PageRank - a ranking out of ten on how useful the site is - for receiving money for linking to other websites. However a number of bloggers have hit out at Google's actions, claiming that selling link http://www.epiphanysolutions.co.uk/searchmarketing/18336583/Mortgage-technology-providers-not-using-SEO Most providers of mortgage technology are not making enough use of search engine marketing techniques. The analysis by Depth Public Relations (DepthPR) found that the majority of mortgage technology vendors are not using keywords http://www.epiphanysolutions.co.uk/payperclick/18336576/Australia-OKs-Google---Double-Click-deal Google and DoubleClick's $3.1 billion ( £1.5 billion) merger has been cleared by the Australian Competition and Consumer Commission (ACCC). The ACCC confirmed that they have no concerns that the deal will affect anti-trust or competition http://www.epiphanysolutions.co.uk/searchmarketing/18334952/September-saw-record-traffic-for-newspaper-websites Four out of five newspaper websites audited by the Audit Bureau of Circulations electronic (ABCe) benefited from a record number of visitors, says the Guardian. Guardian Unlimited received over 16 million unique visitors during September, an http://www.epiphanysolutions.co.uk/payperclick/18334939/Google-confident--EU-will-clear-DoubleClick-purchase As the European C c ommission continues to review Google's bid for DoubleClick, the search engine remains sure it will be cleared. Google bought online advertising placement company DoubleClick for $3.1 billion ( £1.5 billion) in April 2 http://www.epiphanysolutions.co.uk/payperclick/18334910/New-MySpace-rival-Hulu-is-launched NBC and News Corp are set to launch new online video website Hulu, offering free films and television programmes. The website will rival Apple's iTunes and Google's YouTube, all supported by online advertising. Users can watch episodes of Th http://www.epiphanysolutions.co.uk/payperclick/18332892/Email-marketing-worth-investing-in-says-DMA An email advertising campaign can be a good investment, claims the Direct Marketing Association (DMA). It said that studies have shown that if an email is directly related to the needs of the customer, they are likely to engage with the comp http://www.epiphanysolutions.co.uk/payperclick/18332885/Google-keeps-quiet-about-Microsoft-Facebook-deal Search engine Google has so far declined to comment on losing out to rival Microsoft in a war over Facebook shares. Microsoft paid $240 million ( £117 million) for a 1.6 per cent stake of the social networking site. Google was also repor http://www.epiphanysolutions.co.uk/payperclick/18331240/Microsoft-beats-Google-in-Facebook-war Microsoft has paid out $240 million ( £117 million) for a 1.6 per cent stake in social network site Facebook. It beat major search engine rival Google in the bid to become Facebook's exclusive advertising platform as it expands outside o http://www.epiphanysolutions.co.uk/payperclick/18331230/Search-marketing-is-vital-for-CPG-companies-says-comScore Consumer Packaged Goods (CPG) companies can reap the benefits of offline sales as a result of search marketing, reveals a study by digital media measurer comScore. It claims that a majority of US customers use the internet to search for CPG http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18329727/Rivals-compete-over-Facebook Facebook is to announce a deal with either Google or Microsoft, according to the New York Post. The newspaper reported that the two rival internet companies are set to pay between $750 million ( £366 million) and $1.5 billion for a five http://www.epiphanysolutions.co.uk/searchmarketing/18329130/Yahoo-admits-latest-mistakes Internet company Yahoo! has confessed to being 'too slow' in the online advertising market and is shifting its focus to compete with Google and Microsoft, reports Reuters. The company aims to become an open alternative to its riv http://www.epiphanysolutions.co.uk/payperclick/18329122/Google-offers-new-concessions-in-DoubleClick-review Google promises to keep DoubleClick business practices unchanged, in the latest development in the ongoing EU review. The European commission recently announced it will take until November 13th to review the anti-trust and competition concer http://www.epiphanysolutions.co.uk/searchmarketing/18327949/Internet-is-both-a-threat-and-a-tool-for-businesses The online market has a better understanding of what the internet can really achieve, according independent investment manager, Brewin Dolphin. Over the last few years, businesses have become less misled about internet advertisin http://www.epiphanysolutions.co.uk/searchmarketing/18327979/IBD-Google-mobile-results-receive-frustrated-response Google executives are frustrated with the company's mobile search results, reports Investors Business Daily (IBD). According to IBD, Google chief executive Eric Schmidt said: Our mobile searches are increasing rapidly compared to a yea http://www.epiphanysolutions.co.uk/searchmarketing/18326276/Internet-crucial-to-marketing-strategies Having an online presence is of overwhelming importance to any business these days, according to the online marketer ClickMaven. As a demographic, internet users tend to have at least some disposable income and advertising on the internet is http://www.epiphanysolutions.co.uk/searchmarketing/18326292/EU-to-continue-examining-DoubleClick-takeover Google's controversial proposal for a $3.1 billion ( £1.52 billion) acquisition of the internet ad outfit DoubleClick, will continue to be examined by the European Commission (EC), it has been announced. The EC has said that it will look http://www.epiphanysolutions.co.uk/payperclick/18324306/IAB-Small-businesses-can-afford-sponsored-listing Paid search listing is realistically affordable , says the Internet Advertising Bureau, although it warns that prices will increase in more competitive sectors. Keywords, link networks and quality content are central to a company' http://www.epiphanysolutions.co.uk/searchmarketing/18324297/Google-profit-leaps-46 The world's leading search engine made $1.07 billion ( £500 million) in the third quarter of this year, a 46 per cent increase from the same period in 2006. Google's announcement beat analyst expectations of the company's profit for what http://www.epiphanysolutions.co.uk/searchmarketing/18322780/Seek-help-with-search-engine-marketing-advises-IAB Businesses should seek professional help when it comes to search engine optimisation (SEO), says the Internet Advertising Bureau (IAB). A meeting with a specialist search engine company will always benefit a business, it claims. They can pin http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18322762/Facebook-to-give-Google-a-run-for-its-money The social network site Facebook could be the next major player in online advertising. In response to a question about the company's future at the Web 2.0 Summit, chief executive officer Mark Zuckerberg suggested advertising may be the next http://www.epiphanysolutions.co.uk/payperclick/18320974/AOL-making-a-play-for-online-advertising One-fifth of AOL's work force are to be laid off. It is the company's latest attempt to switch its focus from internet provider to online ad seller. In a memo leaked to the press, the company detailed how the 2,000 cuts would allow AOL to be http://www.epiphanysolutions.co.uk/payperclick/18320954/Yahoo-powers-health-search Online health information provider WebMD has signed an exclusive search and advertising deal with Yahoo! The deal will provide Yahoo! sponsored searches across all the WebMD sites in a multi-year advertising contract. According to the search http://www.epiphanysolutions.co.uk/searchmarketing/18318808/Microsoft-finds-a-voice A new voice-activated search engine is being launched by Microsoft. The location-aware application can be downloaded on to Windows-based mobile phones and will allow users to find listings, maps, directions and free directory assistance. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18318800/Social-networkers-are-top-shoppers Over 95 per cent of frequent social networkers visited shopping sites in August, says digital media measurers comScore. The results show that 80 per cent of American internet users visited a retail website. Out of these 146,000 online shoppe http://www.epiphanysolutions.co.uk/searchmarketing/18317440/Experts-forecast-gloom-for-Yahoo Yahoo! is to report its sales results for the last quarter on Tuesday October 16th. According to CNN, analysts are predicting a 10.5 per cent rise in sales, and a 27 per cent drop in the company's share prices. The experts are exp http://www.epiphanysolutions.co.uk/payperclick/18317417/Google-bid---not-a-privacy-issue The European commission will not look at privacy issues in its review of Google's purchase of advertising group DoubleClick, but will instead focus solely on competition. Google bought the advertising company in April 2007 for $3.1 billion ( http://www.epiphanysolutions.co.uk/payperclick/18315525/Updated-enterprise-search-tool-from-Google The world's biggest search engine has launched the fifth version of it's Google Search Appliance hardware. The updated product has enhanced security and reach, says the company. The software allows businesses to gain from Google's research a http://www.epiphanysolutions.co.uk/searchmarketing/18315520/Virtual-holidays-now-available Web users can now upload and watch videos relating to particular places with a new Google feature. The search engine company says the new YouTube layer to Google Earth allows you to click on a location and watch, hear and feel th http://www.epiphanysolutions.co.uk/searchmarketing/18313253/Over-60-billion-searches-by-over-750-million-people Internet searches reached 61 billion during August, according to a new study by social media measurement group comScore. It estimated that the searches were carried out by over 750 million users. The Asia-Pacific region saw the most search http://www.epiphanysolutions.co.uk/payperclick/18313245/Google-and-DoubleClick-merger-may-get-the-go-ahead Experts think US regulators will approve Google's purchase of DoubleClick advertising company, says Reuters. The $3.1 billion ( £1.5 billion) buy was opposed by competitors Microsoft and Yahoo! who claimed the deal flouted privacy and an http://www.epiphanysolutions.co.uk/searchmarketing/18312143/More-businesses-catch-on-to-online-advertising Small and medium-sized businesses are realising the strengths of online marketing, says E-consultancy. It went on to forecast further growth as more consumers use Local Search and websites such as Yell.com. It predicted that this area is set http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18311772/UK-surfers-are-biggest-social-networkers Nearly 25 million people in Britain visited a social network site in August according to comScore research. The social media measurement group's data revealed 78 per cent of UK web users access sites like Facebook or MySpace, compared with t http://www.epiphanysolutions.co.uk/searchmarketing/18311769/Google-buys-mobile-social-network Micro-blogging application, Jaiku has been bought by Google for an undisclosed sum. The acquisition follows Google's recent purchase of Zingku, another mobile social network company. According to the website, users of Jaiku can upd http://www.epiphanysolutions.co.uk/searchmarketing/18309918/Google-share-price-passes-600-mark The price of Google's stock has risen from $500 ( £246) to over $600 in the last 11 months. The search engine's share price was initially offered at $85 in 2004. It has grown in success and a recent report by comScore revealed it is the http://www.epiphanysolutions.co.uk/payperclick/18309896/Google-launches-video-advertising One of the UK's leading search engines Google is now offering advertisers 'video units' to connect with consumers. According to Google the units are a scalable and cost-effective way for online advertisers to target their audiences. http://www.epiphanysolutions.co.uk/payperclick/18308745/University-initiative-launched-by-Google-and-IBM Search engine Google and IBM have paired up with American universities to promote cloud computing . The two companies will create large data centres that students can tap into and share resources. Through the shared processors, th http://www.epiphanysolutions.co.uk/payperclick/18308531/Yahoo-and-eBay-join-forces-in-the-fight-against-phishing Search engine provider Yahoo! and online marketplace eBay are in collaboration to protect their customers from fraud. Phishing is when fraudulent emails are sent to consumers requesting personal information and Paypal, eBay's payment unit, h http://www.epiphanysolutions.co.uk/searchmarketing/18307303/Ker-Beijing-Google-to-cash-in-on-China Internet giant Google is looking for a bigger share of the Chinese market, according to a news source in the country. China Knowledge has reported that a survey from China IntelliConsulting Corporation found that the search firm is trailing http://www.epiphanysolutions.co.uk/searchmarketing/18305728/New-email-security-software-from-Yahoo Yahoo! has announced the introduction of new technology to its email system that it says will filter out bogus emails purporting to be from eBay and PayPal. According to the company, the new DomainKeys software works by verifying the domain http://www.epiphanysolutions.co.uk/payperclick/18305700/Microsoft-here-to-stay-in-online-advertising-sector-chief-exec-states Microsoft's move towards the online advertising sector is neither a whim nor a flash in the pan, the company's chief executive has stated. Steve Ballmer told a conference of European advertising agencies - and their clients - that Microsoft http://www.epiphanysolutions.co.uk/searchmarketing/18303878/Yahoo-teams-up-with-Telefonica Yahoo! has entered into an advertising-revenue based deal with Spanish mobile phone operator Telefonica, it has been reported. According to the Telegraph, the deal emphasises the search engine's desire to generate more revenue from advertisi http://www.epiphanysolutions.co.uk/searchmarketing/18303872/Google-takes-UK-top-spot-for-August Google was the most popular search engine in the UK last month, according to a recent report. Data collated by comScore shows that the US-based search engine led the British market with 28.3 million hits. That accounted for just und http://www.epiphanysolutions.co.uk/searchmarketing/18302408/German-official-opposes-Google-deal Google 's efforts to convince the EU that its proposed buyout of advertising tracker DoubleClick would not raise anti-trust issues or data protection issues. Thilo Weichert, data protection commissioner for the German federal state of Schles http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18300561/YouTube-launches-non-profit-aid A programme aimed at helping non-profit organisations maximise their donation streams has been launched by YouTube. The Google-owned video sharing website says that the new scheme will make it easier for non-profit organisations to target th http://www.epiphanysolutions.co.uk/searchmarketing/18300558/Yahoo-is-number-one-in-Japan Yahoo! is still the number one search engine in Japan, according to research released this week. Data analysed by comScore shows that the web portal received over 40 million hits in August. This places it at pole position in the Ja http://www.epiphanysolutions.co.uk/payperclick/18298884/Heavyweights-Google-and-Microsoft-spar-in-Senate A Senate hearing in which Google and Microsoft appeared as adversaries has been likened to a sparring session. The Los Angeles Times made the comparison as it reported on the proceedings, which centre on Google's proposed takeover of adverti http://www.epiphanysolutions.co.uk/searchmarketing/18298882/Google-criticised-for-copyright-protection-stance A prominent US ethics watchdog has criticised Google, claiming the search engine does not do enough to protect the interests of copyright holders. In a letter to a number of regulatory and judicial bodies in America, the National Legal and P http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18296819/Facebook-may-be-subject-of-bidding-war The rumoured Microsoft bid for a share of social networking website Facebook may start a bidding war, one newspaper has suggested. A report in today's Times lists US search engine Google and media network Viacom as two potential suitors shou http://www.epiphanysolutions.co.uk/searchmarketing/18296811/New-MSN-video-viewer-more-user-friendly-company-promises Microsoft's new version of MSN Video will have more dispersed ad-placement in order to appeal to viewers, the company has revealed. A centralised page will also allow viewers to watch one video while simultaneously searching through the vide http://www.epiphanysolutions.co.uk/searchmarketing/18296805/MSN-we-are-as-good-as-Google The battle of the search engines has taken another twist with news that Microsoft has revamped its Live Search facility. According to reports, the Bill Gates-owned company is keen to wrest a larger share of the search engine market from Goog http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18295303/YouTube-has-big-brands-in-its-sights Big brands are being courted by video-sharing website YouTube, it has been reported. According to India's Economic Times, the website - which is owned by Google - has set its sights on turning the millions of viewers it receives daily into c http://www.epiphanysolutions.co.uk/searchmarketing/18295250/Sports-websites-becoming-key-advertising-venues-study-finds Sports news websites are becoming a key venue for advertisers, according to a new study. comScore looked at three major US sports news websites and concluded that they attract key sections of the consumer demographic. Sports sites s http://www.epiphanysolutions.co.uk/searchmarketing/18295244/Microsoft-launches-new-MSN-portal Microsoft has launched what it describes as a new and improved version of its MSN web portal for UK users, it has been announced. Among the changes made are links to Windows Live services, such as Windows Live Hotmail and Windows Live Messen http://www.epiphanysolutions.co.uk/searchmarketing/18295239/Google-sets-stock-market-personal-best Google executives will no doubt be celebrating this week after it emerged the site has once again set a personal best for its share price. Data from US stock markets shows that Google has beaten its own record for the second consecutive sess http://www.epiphanysolutions.co.uk/searchmarketing/18293537/Google-Street-View-will-not-break-law US-based search engine Google has issued an assurance that its Street view facility will not breach any local privacy laws. The announcement from the company - which said that all local laws relating to privacy will be respected - comes af http://www.epiphanysolutions.co.uk/searchmarketing/18293527/Microsoft-looking-for-Facebook-share? Microsoft is reported to be interested in acquiring a stake in social networking website Facebook. According to the Wall Street Journal, the Bill Gates-owned company sees the acquisition as a way of getting into the online advertising market http://www.epiphanysolutions.co.uk/payperclick/18291663/Yahoo-and-Microsoft-campaign-against-DoubleClick-Google-deal Yahoo! and Microsoft have successfully lobbied for Google's attempted acquisition of an online advertising tracker to be reviewed by the EU. A report in the Times today says that Microsoft is said to be investing heavily in a lobbying http://www.epiphanysolutions.co.uk/searchmarketing/18289757/SEO-is-a-simple-concept Website design is crucial to improving search engine optimisation (SEO), according to one expert. Aaron Wittersheim, president of US-based SEO firm Whoast, said that websites should be designed to appeal to both search engines and consumers, http://www.epiphanysolutions.co.uk/searchmarketing/18287798/World-is-not-enough-for-Google Search engine giant Google has teamed up with National Aeronautics and Space Administration (Nasa) to improve the quality of moon images and maps. Available on the Google Moon website, new images are complemented with examples from the Apol http://www.epiphanysolutions.co.uk/searchmarketing/18287763/Yahoo-purchases-Zimbra Web portal Yahoo! has announced the purchase of Zimbra, a company that provides web-based email to businesses. The deal is worth £175 million in cash and stocks and will see Yahoo! add to its already formidable customer base of 250 mill http://www.epiphanysolutions.co.uk/payperclick/18287762/Google-jumps-on-widget-bandwagon Google, the most widely used search engine in the world, is using new technology to help distribute its advertising. By using widgets - pieces of code which bring in content from third-party websites when activated - the search engine is cas http://www.epiphanysolutions.co.uk/searchmarketing/18286602/Google-reader-goes-multi-lingual US-based search engine Google has announced that its Google Reader program will now be available in eight more languages. Previously only accessible in English, it now supports French, Italian, German, Spanish, Korean, Japanese and two forms http://www.epiphanysolutions.co.uk/searchmarketing/18286593/Baidu-outperforms-Google-in-China Chinese search engine Baidu continues to outperform Google in the major Chinese population centres, new research has found. A survey by China IntelliConsulting Corporation (CIC) found that the search engine was the most popular in Shanghai, http://www.epiphanysolutions.co.uk/searchmarketing/18284166/Google-to-take-mail-offline? Google, the world's most popular search engine, may be about to release a version of its email service - Gmail - that is available offline. According to a report in India's Hindustan Times, highly placed sources in Google have re http://www.epiphanysolutions.co.uk/payperclick/18284164/New-York-Times-cancels-subscriptions The New York times has announced that it will be ending its practice of charging for subscriptions to its website. And it has revealed that the move has been prompted primarily by a rise in people using search engines to find the news they w http://www.epiphanysolutions.co.uk/searchmarketing/18284158/Powerset-takes-a-tilt-at-Google-crown Creating a search engine to rival or even outdo the seemingly unstoppable Google is something of a holy grail for many competitors. Lots of attempts to wrest the title from Google have been made in the past, but the latest challenger has exc http://www.epiphanysolutions.co.uk/searchmarketing/18282945/Multi-lingual-search-engine-developed A search engine that allows people to look for images in more than 300 languages has been developed in the US. It was created by researchers at Washington University, who presented it to a recent trade summit in Denmark. The PanImag http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18282727/Yahoo-launches-social-networking-site Search engine Yahoo! has announced the launch of its own social networking site, a move that has been the subject of much speculation in recent months. The new site - known as Mash - is still at the development stage but has been opened up i http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18282702/Yahoo-launches-social-networking-site http://www.epiphanysolutions.co.uk/searchmarketing/18280863/Google-calls-for-global-privacy-standard Google has called for a unified global privacy standard on personal data to be laid out by governments and corporate entities. The search engine made the call for such a standard when it a representative appeared at a United Nations Educatio http://www.epiphanysolutions.co.uk/searchmarketing/18280861/Google-issues-moon-challenge Search engine Google has issue a novel challenge to entrepreneurs this week as it asked them to - literally - aim for the stars. The web portal is offering £15 million to the first private company that can land a satellite on the moon. http://www.epiphanysolutions.co.uk/payperclick/18278906/Mobile-ads-can-boost-click-through-research-finds Advertisers and webmasters may be interested in statistics relating to mobile marketing campaigns that were released this week by an agency which studied car manufacturer Hyundai. Analysis of the automaker's marketing has revealed that click http://www.epiphanysolutions.co.uk/payperclick/18278900/Language-used-can-affect-clickthrough-research-finds Marketers that use newsletters can improve their clickthrough rates substantially by changing the words they use in their hyperlinks, it has been claimed. According to research conducted by Marketing Sherpa, using the optimum keyword arrange http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18277063/Yahoo-teams-up-with-Bebo-in-advertising-deal Search engine Yahoo! has announced that it will be joining forces with social networking website Bebo in an advertising deal. The search engine will in future be responsible for selling most of the advertising space on the Bebo site, accord http://www.epiphanysolutions.co.uk/payperclick/18277061/Google-advises-retailers-to-begin-thinking-about-Christmas Google has advised advertisers and retailers with an online presence to begin thinking about Christmas. The search engine issued the advice via its Adwords blog, warning retailers that a report entitled Holiday eSpending has found that many http://www.epiphanysolutions.co.uk/payperclick/18275973/Google-search-results-to-include-video Search engine Google has recently announced that it will be changing the way it displays search results. In future, video and images will be integrated into sponsored search results, a spokesman revealed this week. Nicholas Fox told http://www.epiphanysolutions.co.uk/searchmarketing/18275970/Chinese-internet-uses-polarised-around-search-engines A survey of internet users in China has concluded that most have become polarised around one or two search engines. According to the IDC report, Google and Baidu are the two top search engines in the country. Google is most likely t http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18274327/Facebook-opens-profiles-up-to-search-engines Social networking website Facebook is to allow search engines to pick up on profiles that users have created. In practice, this will allow anyone using a search engine to enter a person's name and see whatever Facebook entries they have made http://www.epiphanysolutions.co.uk/searchmarketing/18273964/Internet-search-is-deeply-ingrained British web users followed through on more than 1.3 billion search results in July 2007, a report has found. This equates to more than 29,000 search results being found and used every minute, the Nielsen/NetRatings study revealed. O http://www.epiphanysolutions.co.uk/payperclick/18272356/Most-people-dont-understand-web-marketing-consultant-claims Businesses - and especially small businesses - need to gain an active understanding of web marketing, it has been claimed. The advice comes from consultancy firm Web 4 Marketing, who said today that many businesses set up a website and assum http://www.epiphanysolutions.co.uk/searchmarketing/18272587/New-e-book-aimed-at-novice-website-owners Small business owners and website operators may be interested to hear that a US internet marketer has released a book on online marketing techniques. The book - How to Make Money with Google AdWords and Yahoo Search Marketing - is aimed at s http://www.epiphanysolutions.co.uk/payperclick/18272581/Pay-per-click-is-route-to-success-company-claims Multi-media marketing company Saurus has cited the use of techniques such as pay per click advertising as a key factor in its recent success. The company revealed to the Western Mail that it has made more then £2 million in its first ye http://www.epiphanysolutions.co.uk/searchmarketing/18271060/Spend-time-on-your-web-presence-businesses-advised Businesses with an online presence need to invest time and effort into their e-marketing strategy, it has been suggested. This is especially true for small to medium enterprises (SMEs), according to Landgate estate agents. Spokesman http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18271054/Dont-ban-employees-from-social-networking-TUC-advises Banning employees from using social networking sites at work is not the best way of dealing with the issue, the Trades Union Congress (TUC) has advised. Sites such as Facebook, Bebo and MySpace enjoy widespread popularity and some employers http://www.epiphanysolutions.co.uk/payperclick/18269039/Yahoo-muscles-in-on-marketing The search engine Local.com has announced that it has extended its contract with Yahoo! to provide sponsored search results. Heath Clarke, Local.com chief executive, said Yahoo!'s considerable base of high-quality loc http://www.epiphanysolutions.co.uk/searchmarketing/18269034/Expert-advises-targeted-online-marketing Smaller property companies who want to remain competitive should explore targeted e-marketing campaigns, according to Landgate. The online estate agent stated that smaller businesses must not only have a decent website, but must also activel http://www.epiphanysolutions.co.uk/searchmarketing/18267606/Online-searchers-use-more-than-one-site Internet users show a marked trend towards using more than one search engine to find the result that they want, a new report has found. Neilson//NetRatings analysed search engine use between June and July this year and found that there was a http://www.epiphanysolutions.co.uk/searchmarketing/18267598/Thai-government-lifts-YouTube-ban The Thai government has relented and lifted a ban on Google-owned video sharing website YouTube. Internet users in Thailand can once again access the site, which allows people to upload their own video content or access that left by others. http://www.epiphanysolutions.co.uk/searchmarketing/18267591/Google-to-host-news-content-directly Search engine Google has added news content from four major providers to its website, it has been reported. The deal covers material owned by Associated Press, the Press Association, the Canadian Press and Agence France-Presse. Fr http://www.epiphanysolutions.co.uk/searchmarketing/18266020/Wikipedia-has-Google-in-its-sights Wikipedia, a peer-edited online encyclopaedia, has announced plans to take Google on at its own game. The website is to enter the search engine market and attempt to wrest control from some of the big players in the sector. Accordin http://www.epiphanysolutions.co.uk/searchmarketing/18266014/Google-most-popular-site-in-UK-for-July Leading search engine Google has been declared the most popular internet property in Britain. The award was given by internet monitoring service comScore and was based on the amount of visitors the site received in July. Google was