http://www.epiphanysolutions.co.uk/news/ The very latest search industry news headlines from the Epiphany media team, updated daily. http://www.epiphanysolutions.co.uk/searchmarketing/18696038/Give-SEO-a-boost-with-better-web-usability Businesses would do well to look at website elements such as internal links and quality of content to boost both usability and search rankings, it has been advised. According to Mark Jackson of Search Engine Watch, usability and search engin http://www.epiphanysolutions.co.uk/searchmarketing/18695868/Leisure-category-tops-US-website-popularity-rankings Websites falling into the leisure category - including films, travel and gaming - were the most visited sites among US internet users last month, comScore has revealed. Publishing its monthly report on web trends in the country, the company http://www.epiphanysolutions.co.uk/searchmarketing/18695861/Local-websites-could-benefit-from-sports-SEO Local sites could see significant revenue opportunities open up by ramping up their search engine optimisation (SEO) efforts to target sports fans, it has been claimed. According to Bobby Tulsiani of JupiterResearch, a new study from the com http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18694090/Ad-subsidised-videos-more-tolerated-by-web-users A growing proportion of consumers are becoming more used to seeing ads when they watch online videos, new research has suggested. The survey, carried out by Ipsos MediaCT, showed that 82 per cent of respondents believe that displaying ads al http://www.epiphanysolutions.co.uk/searchmarketing/18693942/Web-projects-should-begin-with-SEO-in-mind It is worth starting a new web project with the principles of search engine optimisation (SEO) in mind, according to Julie Batten of the ClickZ Network. The expert noted that it can be easier to conform with SEO rules while designing the web http://www.epiphanysolutions.co.uk/searchmarketing/18693935/Google-takes-615-of-June-US-searches Google accounted for the majority of online searches made in the US last month, a new report has indicated. About 61.5 per cent of all queries took place on Google sites in June, according to comScore, showing a slight decrease compared with http://www.epiphanysolutions.co.uk/payperclick/18691928/Microsoft-trialling-new-program-that-could-rival-AdSense Microsoft may be set to take on Google's popular AdSense program with the trial of its own contextual advertising platform. The company is utilising its adCenter technology to deploy self-serve contextual ads to small publishers as part of a http://www.epiphanysolutions.co.uk/payperclick/18691921/AdWords-offers-new-combined-keyword-contextual-ad-feature Keyword and contextual ads can now be run together as part of one campaign in Google's AdWords program. User feedback prompted Google to make the change to the service, potentially increasing the relevancy of internet advertising for web use http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18689948/Online-marketing-set-to-go-social Tim Armstrong of Google has claimed that the future of the internet marketing industry lies in social media and mobile advertising. In an interview with Canadian Business magazine, Mr Armstrong cited the two channels when asked about the eme http://www.epiphanysolutions.co.uk/searchmarketing/18689944/Google-explains-technology-behind-search-rankings Google has offered more information on how its technology helps to compile website search rankings on its official blog. Amit Singhal, a Google fellow, said that the company has worked on improving its indexing and crawling system over the y http://www.epiphanysolutions.co.uk/payperclick/18687953/Paid-ad-prices-predicted-to-rise-for-Yahoo-marketers The Google-Yahoo! ad deal currently being scrutinised by US regulatory authorities could lead to an increase in paid ad costs, it has been warned. Those buying Yahoo! ads could find themselves paying an average of 22 per cent more than norma http://www.epiphanysolutions.co.uk/searchmarketing/18687948/Google-sees-search-gains-in-UK-US-Australia Google has increased its share of the search market in the UK, the US and Australia, according to a new report. Compiled by Hitwise, the statistics revealed that Google accounted for 87 per cent of UK searches, just over 69 per cent of the U http://www.epiphanysolutions.co.uk/searchmarketing/18685519/Updated-content-keywords-advised-for-SEO Regularly updated content, relevant keywords and incoming links can be good starting points for marketers wishing to attract the attention of search engine crawlers, an expert has noted. Writing on realbusiness.co.uk, entrepreneur Dawn Gibbi http://www.epiphanysolutions.co.uk/payperclick/18685514/Search-ad-text-advice-offered Marketers seeking to refine their paid search ad text to be as attractive as possible to web users may want to note tips offered by David Rodnitzky on the Search Marketing Standard blog. According to the expert, the right ad text can do much http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18685287/Google-video-sites-remain-on-top-in-May New figures released from comScore this week have indicated that Google-owned websites were the top US video property in May 2008. Data from the Video Metrix service revealed that of the more than 12 billion videos watched by Americans on th http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18683733/Veoh-launches-new-ad-targeting-system Internet television service Veoh Networks has unveiled a new behavioural targeting system for advertisers. The initiative, which is currently available in beta format, allows marketers to target video viewers based on the kind of content the http://www.epiphanysolutions.co.uk/payperclick/18683684/Spending-on-online-marketing-to-rise-for-19-of-firms A new report has revealed that 19 per cent of UK firms intend to increase expenditure on internet marketing activities, despite the economic downturn affecting spending in other parts of the advertising sector. The Institute of Practitioners http://www.epiphanysolutions.co.uk/searchmarketing/18683680/Google-How-to-get-started-with-website-optimisation Google has offered advice to paid search marketers looking to boost their natural search rankings. Ambroise Fensterbank, search quality evaluator at Google, said in a post on the Inside AdSense blog that marketers should refrain from using t http://www.epiphanysolutions.co.uk/payperclick/18682268/Yahoo-notes-three-ways-of-boosting-PPC-conversions There are three simple ways online marketers can boost their pay-per-click (PPC) conversion rates, according to search engine Yahoo!. Its manager of marketing communications, Roger Park, claims that with just a little maintenance, hind http://www.epiphanysolutions.co.uk/searchmarketing/18681269/Online-advertising-performing-strongly Growth within the online marketing industry is looking strong, according to a new report from William Blair amp; Company and the Chicago Interactive Marketing Association. However, this could change in the near future due to widespread econ http://www.epiphanysolutions.co.uk/searchmarketing/18679473/New-Yahoo-service-looks-to-disrupt-search-market Yahoo! is hoping to disrupt the search market and outdo its competitors with a new service that allows developers to customise their search experience. The BOSS (Build Your Own Search Service) platform will provide users with acc http://www.epiphanysolutions.co.uk/payperclick/18679196/Quality-ranking-in-adCenter-to-change Advertisers making use of Microsoft's adCenter for paid search ads can now see significant changes to the quality-based ranking system in the UK. These amendments, which loosen up the algorithm used to determine the ranking of paid ads above http://www.epiphanysolutions.co.uk/searchmarketing/18679094/Google-says-no-manual-intervention-in-rankings Search giant Google has opened up about its ranking procedures, stating that it does not manually change results and relies completely on its algorithm. Writing on the official Google blog, Google fellow Amit Singhal asserted that the compan http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18677076/Google-launches-interactive-3D-application Search engine Google has launched a new application in which users can interact with one another in a 3D virtual world. Part of the firm's Google Labs, the Lively application enables users to express themselves by personalising a room and cr http://www.epiphanysolutions.co.uk/payperclick/18676827/MSN-signs-food-website-ad-deal Microsoft-owned internet services provider MSN has announced that it has partnered with Hearst Magazines over the development of a new food-related website. Under the terms of the arrangement, MSN will be responsible for the property's adver http://www.epiphanysolutions.co.uk/payperclick/18674987/Search-Help-Centre-launched-for-marketers A new online centre dedicated to offering tips and advice to search engine marketers has been unveiled. Developed by the Internet Advertising Bureau (IAB) and its Search Council, the Search Help Centre makes use of information provided by Go http://www.epiphanysolutions.co.uk/payperclick/18674968/Search-engines-see-quiet-ad-sales-in-Q2 The second quarter of 2008 was a quiet period for the three major search engines in terms of advertising sales, according to a new report. Compiled by AdGooroo, the statistics show that Yahoo! saw a 0.03 per cent increase in its active adver http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18674964/Consumers-becoming-more-informed-over-online-shopping Web users are getting savvier when it comes to online shopping recommendations, according to a new study. Conducted by Avail Intelligence, the research suggested that many music fans are increasingly looking to online music shops and social http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18674175/Obama-wins-on-the-web Democratic presidential candidate Barack Obama has taken an early lead against rival John McCain in terms of his online popularity, it has been revealed. According to figures produced by information and media firm Neilson Online, Mr Obama's http://www.epiphanysolutions.co.uk/searchmarketing/18674172/Is-reciprocal-linking-worth-it? Despite being widely-used on the web, the effectiveness of reciprocal linking has been questioned. Writing on the Search Engine Journal, Ann Smarty asks whether the practice is worth the time and whether it is a legitimate method of improvi http://www.epiphanysolutions.co.uk/payperclick/18673085/Microsoft-signs-ad-deal-with-health-media-firm Microsoft has announced the formation of an agreement that will see provide contextual and paid search advertising to a health media publisher. The company will offer exclusive third-party advertising services to Rodale, which owns brands su http://www.epiphanysolutions.co.uk/searchmarketing/18673076/Expert-Ensure-articles-for-SEO-are-engaging Articles written by a company to improve search engine optimisation (SEO) must also be compelling enough to drive readers to interact more with the business, an expert has asserted. According to online author Christina Newberry, while the be http://www.epiphanysolutions.co.uk/searchmarketing/18670523/Cosmo-reaps-SEO-success Cosmopolitan magazine's UK website has seen unique visitor numbers double between October and May, according to new figures. Nedstats research seen by Journalism.co.uk showed that the website managed to increase traffic by about 136 per cent http://www.epiphanysolutions.co.uk/payperclick/18670518/Top-tips-for-PPC-marketers-from-Yahoo Pay-per-click (PPC) campaign professionals have been offered tips on how to optimise their activities to maintain a high quality index score from Yahoo!. According to the web giant's Smart Start team, there are a number of ways in which comp http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18669086/Social-media-sites-see-surge-in-popularity Social media websites such as YouTube and Facebook have witnessed a significant leap in usage by UK web users in the last 12 months, according to new figures. Statistics from research company Nielsen Online show that the two sites saw the fa http://www.epiphanysolutions.co.uk/payperclick/18669077/Pay-per-click-models-set-for-change? Current models for costing pay-per-click advertising may eventually fall out of favour with marketers, according to one website. Domain Name Wire reports that cost-per-click (CPC) models could be replaced with cost-per-action (CPA) initiativ http://www.epiphanysolutions.co.uk/searchmarketing/18669073/Make-the-most-of-blogs-for-SEO Companies should focus on a recent tip given by Google engineer Matt Cutts to USA Today over the role that blogs can play in effective search engine optimisation. This is according to Sage Lewis of Search Engine Watch, who said that there a http://www.epiphanysolutions.co.uk/searchmarketing/18666904/Integrate-SEO-at-the-start-of-web-design-projects Companies should do more to place search engine optimisation (SEO), usability and accessibility at the heart of their web design projects. This is according to Justin James of TechRepublic, who said that those struggling with SEO should plac http://www.epiphanysolutions.co.uk/searchmarketing/18666874/Meaningful-acquisition-for-Microsoft Microsoft has confirmed it is to buy semantic search engine Powerset. Following days of speculation over the transaction, Microsoft senior vice-president of search, portal and advertising Satya Nadella revealed in a Live Search blog post tha http://www.epiphanysolutions.co.uk/payperclick/18664681/Marketers-urged-to-make-ads-consumer-friendly New research has revealed that consumers are becoming increasingly irritated by certain types of online ads. Carried out by Opinion Matters for video site HowTo.tv, the study showed that ads featuring loud noises, as well as pop-ups and ads http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18664602/Get-to-grips-with-Web-20-flaws Companies have been urged to carefully consider the pitfalls of utilising Web 2.0 as a marketing strategy before putting it into practice. Autonomy chief executive Mike Lynch said in the Financial Times that while applications like blogs, so http://www.epiphanysolutions.co.uk/searchmarketing/18664593/Flash-search-focus-for-Google-Yahoo Adobe has today (July 1st) announced plans to make Flash content more searchable on the web. The software company revealed that it is working with Google and Yahoo! to enhance search engine indexing for Flash pages and applications so that t http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18663313/Viewers-go-online-for-TV-gossip People are increasingly turning to the Internet for their television viewing, new research by The Nielsen Company for the Cable amp; Telecommunications Association for Marketing (CTAM) shows. Online television viewers use the net for findin http://www.epiphanysolutions.co.uk/payperclick/18663311/Websites-a-vital-communications-channel Websites' marketing potential is not being maximised as they become the subject of a tug-of-war between IT and marketing stakeholders, research for SDLL Tridion has found. SDL Tridion president Erik Aeyelts Averink said that webs http://www.epiphanysolutions.co.uk/searchmarketing/18663309/YouTube-top-video-site-in-US Video-sharing website YouTube is the most visited site in the US, according to online intelligence service Hitwise. YouTube accounted for 75.43 per cent of all US visits in May, up by 26 per cent in the preceding year. In a custom c http://www.epiphanysolutions.co.uk/payperclick/18662445/Google-AdSense-to-distribute-video-clips Google is to use its AdSense program to test the viability of making advertising revenue from online video. From September, the search giant will deploy video clips - instead of the usual static ads - of a new show from the creator of Family http://www.epiphanysolutions.co.uk/searchmarketing/18662440/Yahoo-gears-up-for-Olympics Yahoo! has revealed its plans for the upcoming Beijing Olympic Games in August. The company will launch a website to provide a wide range of Olympics-related content over the summer, featuring editorials and opinions from former Olympic meda http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18658694/Communicate-with-customers-online-retailers-told Success on the web demands that e-retailers listen to the consumer, one industry body has emphasised. The ease of comparing providers and prices on the internet means that a lacklustre approach to customer service could mean online shops los http://www.epiphanysolutions.co.uk/searchmarketing/18658689/Organic-search-leading-iPhone-interest Natural search listings sent the most iPhone-based traffic to Apple's official site in April, a new report shows. Figures published this week by comScore indicate that 83.5 per cent of iPhone-related click-throughs derived from organic listi http://www.epiphanysolutions.co.uk/searchmarketing/18657237/Google-deal-best-thing-for-Yahoo Yahoo!'s recent deal with Google was the best move for the search company, a letter to shareholders has argued. Chief executive Jerry Yang and chairman of the board Roy Bostock claimed in the document released this week that the search adver http://www.epiphanysolutions.co.uk/payperclick/18657235/Engaged-viewers-more-likely-to-purchase Some consumers are significantly more likely to respond to advertising than others, a new report asserts. Viewers who readily connect with content are significantly more disposed to remember seeing an advert, to internalise the message and t http://www.epiphanysolutions.co.uk/payperclick/18654764/Be-aware-of-useless-keywords-search-marketers-advised Determining the wrong keywords can be just as important as highlighting the most-effective terms and phrases, search marketing professionals have been advised. A new post on the Yahoo! Search Marketing Blog recommends that advertisers learn http://www.epiphanysolutions.co.uk/searchmarketing/18654110/Get-to-grips-with-SEO A top engineer at Google has revealed his top five tips for those looking to boost their search engine optimisation. Speaking to USA Today, Matt Cutts said that businesses should focus on inserting relevant keywords likely to be used as sear http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18650564/Be-subtle-on-social-networks-businesses-advised UK firms were last week warned that a brash approach to marketing on social networking sites could be detrimental. The Social Media Portal's (SMP's) Tim Gibbon recommended that companies ensure they understand the aims of websites such as Li http://www.epiphanysolutions.co.uk/payperclick/18650304/Paid-search-investment-up Spending on paid search increased in the four weeks following Google's changes to its trademark rules, a new report indicates. Under the new regulations, trademarked terms have been open to bids from companies that do not own them since May http://www.epiphanysolutions.co.uk/payperclick/18648119/Internet-advertising-revenues-up There has been an 18.2 per cent increase in internet advertising revenues since last year, new figures suggest. Statistics from the Internet Advertising Bureau (IAB) indicate that the first quarter of the year has seen revenues 18.2 per cent http://www.epiphanysolutions.co.uk/payperclick/18648116/Microsoft-Cashback-scheme-coming-to-UK Britain could soon be able to buy items online through Microsoft's Live Search cashback scheme, the firm has announced. Brad Goldberg, general manager of the Live Search Business Unit, told Live News that the scheme - which offers cashback t http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18648094/LinkedIn-worth-1bn A new cash investment has valued LinkedIn, the networking website for the business community, at $1 billion ( £512 million). The site's chief executive Dan Nye claims that the site should generate revenues of between $75 million and $100 http://www.epiphanysolutions.co.uk/payperclick/18646125/Google-Fast-is-better-than-slow Search advertising giant Google is set to incorporate page load time into the Quality Score given to keywords. Heather Lane wrote on Inside AdWords that advertisers can improve their Quality Score by working on load time, as landing pages ar http://www.epiphanysolutions.co.uk/payperclick/18646114/Longer-videos-could-boost-video-advertising The impact of advertising on video streaming site YouTube could grow as the portal begins to introduce longer videos, a new report observes. Chad Hurley and Steve Chan, founders of the site, are interested in testing the potential of longer http://www.epiphanysolutions.co.uk/payperclick/18643657/Paid-search-driving-web-advertising-expenditure Investment in paid search is the main driver of online advertising expenditure, which is predicted to exceed investment in TV advertising by the end of the year. Paid search is the key factor in the shift from television-based marketing to w http://www.epiphanysolutions.co.uk/searchmarketing/18643655/Europe-central-to-Microsofts-search-success A new research centre in Europe is to be a key part of Microsoft's search business development, the software giant has said. The company has announced the new Search Technology Centre is to open on the continent next year, designed to accele http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18643651/Effectiveness-of-viral-video-campaigns-must-be-demonstrated Marketers should work to demonstrate the effect of viral, video-based marketing campaigns, one industry professional has said. Brian Shin, founder and chief executive officer of Visible Measures, has urged for the effectiveness of viral vide http://www.epiphanysolutions.co.uk/payperclick/18642021/A-pair-of-mobile-advertising-deals-for-Yahoo Yahoo! has formed mobile advertising partnerships with two operators, which will carry graphical marketing campaigns sold and serviced by the search pioneer. New deals with Idea Cellular and Maxis Communications - both of which have recently http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18642019/Green-marketing-utilises-social-media Social media marketing is playing a part in the convergence of green concerns with the internet, it has been claimed. Movements such as Al Gore's The We Campaign are utilising online advertising strategies such as viral marketing, video ads http://www.epiphanysolutions.co.uk/payperclick/18642016/Google-Yahoo-deal-could-drive-IM-marketing The Google-Yahoo! tie-up could set the stage for the growing prominence of instant messaging in the social networking advertising arena, one analyst has said. As well as enabling the display of Google ads on Yahoo!'s search results, the new http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18639489/Streamlined-search-function-for-new-MySpace A redesigned MySpace is to incorporate a more efficient search function, it has emerged. The social networking website is to begin the first phase of a global redesign on Wednesday, beginning a process that will integrate a new approach to b http://www.epiphanysolutions.co.uk/payperclick/18639486/Microsoft-Yahoo-deal-hands-90-of-search-business-to-Google Microsoft, whose negotiations over a Yahoo! takeover reached a dead end last week when the search firm announced an advertising deal with Google, has spoken out against the arrangement. According to sources close to the firm who spoke to Reu http://www.epiphanysolutions.co.uk/searchmarketing/18637331/Google-Alerts-suggested-for-reputation-management Companies concerned about online brand representation have been advised to take advantage of Google's Alert function. According to E-consultancy, establishing a Google Alert for a company's name can help executives monitor their web reputati http://www.epiphanysolutions.co.uk/payperclick/18637327/Google-to-place-ads-next-to-Yahoo-search-results Yahoo! is to let Google position ads alongside its search results under a new deal that has emerged after takeover talks with Microsoft reached an official dead end. Both Microsoft and Yahoo! confirmed that a total acquisition is no longer b http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18635433/Yahoo-is-healthy-says-social-media-head Yahoo!'s head of communities and communications has maintained the company's health and disclosed details of its future plans. Speaking to the BBC, Brad Garlinghouse said that social media would be a key part of the search pioneer's advancem http://www.epiphanysolutions.co.uk/searchmarketing/18635431/Brits-go-online-for-Euro-2008-action More Brits are searching for updates on the Euro 2008 competition as the tournament gets into full swing, a new report indicates. According to new Hitwise figures, both sports retailers and Euro 2008 websites are experiencing a boost in traf http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18633429/Microsoft-launches-internal-social-network A new product testing platform is being introduced by Microsoft in the form of a social networking website. Chris Pratley, general manager of Microsoft's Office Labs, told Computerworld that the initiative, entitled TownSquare, provides news http://www.epiphanysolutions.co.uk/searchmarketing/18633425/Google-Trends-gets-numerical Numerical data behind the search information accessible through Google Trends is being made available to the public, it has emerged. Reuters reports that the service, which enables the comparison of search data from Google's database, is now http://www.epiphanysolutions.co.uk/payperclick/18632006/Spending-on-online-advertising-increases Last year saw a marked increase in the proportion of advertising market expenditure allotted to internet marketing, it has been suggested. Figures released earlier this week by the Advertising Association indicate that advertising spend on i http://www.epiphanysolutions.co.uk/searchmarketing/18629871/AOLs-Platform-A-for-Europe-launch AOL has revealed that it is launching its Platform-A operations in the European online marketing sector. Platform-A will bring together the work of units Advertising.com, Adtech and buy.at and technological innovations from Quigo, Tacoda and http://www.epiphanysolutions.co.uk/searchmarketing/18628159/New-toolbar-agreement-for-Yahoo Internet and software development company Yahoo! has announced an agreement with Acresso Software to offer the Yahoo! Toolbar to over 71,000 organisations. The deal will see the Toolbar bundled into Acresso's InstallShield software as a val http://www.epiphanysolutions.co.uk/searchmarketing/18626081/Natural-content-boosts-search-rankings Websites with natural content could boost their rankings and pave the way in the future as other algorithms and systems for searching become available. Dominant engine Google currently searches according to keywords and patterns to find the http://www.epiphanysolutions.co.uk/searchmarketing/18626068/Search-engine-marketers-should-prepare-for-credit-crunch Search engine marketers are being warned to prepare as more companies will become concerned with financial results rather than spending money on branding. With the concern over the economic downturn, it is thought that firms may tighten http://www.epiphanysolutions.co.uk/searchmarketing/18623725/Search-marketing-professionals-offer-advice-on-Live-Search Computer giants Microsoft sought advice from over 1,200 search-marketing professionals at the Search Marketing Expo in Seattle earlier this week. Kevin Johnson, president of Microsoft's platforms and service division, talked to attendees of http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18623705/New-rules-clarified-for-social-media-marketers New legislation regulating the way in which advertisers can market online came into effect last month. The Consumer Protection Law will prohibit any false advertising on social media sites and anything that is specifically targeting children http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18621991/Social-media-monitoring-platform-partners-with-blinkx Radian6 is teaming up with video search engine blinkx in a content feed partnership to improve brand monitoring. The deal will give the social media monitoring platform greater access to popular online sharing sites including YouTube, Groupe http://www.epiphanysolutions.co.uk/searchmarketing/18621981/Online-marketers-may-wish-to-target-sports-fans A new survey of digital media use has highlighted sports fans as those most likely to view online marketing. The European Interactive Advertising Association (EIAA) poll found that on average sports sites users spend over 13 hours surfing th http://www.epiphanysolutions.co.uk/searchmarketing/18620134/SEO-basics-should-not-be-overlooked The basics of search engine optimisation (SEO) should not be overlooked when looking to improve a site's performance on search engines such as Google, according to the editor of Search Engine Journal. Loren Baker stated that while aspects su http://www.epiphanysolutions.co.uk/payperclick/18617227/Higher-paid-clickthrough-rates-for-Google Google has reported higher paid clickthrough rates for April while other leading search engines have posted declines in their performance. Rising 20 per cent compared to April last year, Google's US paid clickthrough rate has now reached its http://www.epiphanysolutions.co.uk/payperclick/18617224/Top-tips-for-avoiding-PPC-mistakes An internet marketing expert has offered some top tips for companies looking to make the most of their online pay-per-click (PPC) campaigns. Writing for the internet marketing news website Marketing Pilgrim, Ann Stanley says companies often http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18615188/Social-media-becoming-popular-among-marketers Marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows. According to a recent survey carried out by the Online Marketing and Media Show (OMMS), ma http://www.epiphanysolutions.co.uk/payperclick/18614828/Search-marketing-offers-endless-opportunities Google chairman and chief executive Eric Schmidt has reiterated the opportunities that search engine marketing (SEM) has to offer. In an interview with Faz.net, he explained that SEM will continue to benefit from a variety of new trends, suc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18612340/Google-gears-up-for-conference Web developers will be welcomed by Google to the company's biggest conference of its kind this year. Almost 3,000 web developers will gather for a keynote speech and about 100 technical sessions about web application development. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18612338/Spammers-targeted-by-Yahoo Internet giant Yahoo! has filed a lawsuit against a group of email spammers for trying to con web users into believing they had won a lottery prize. The phishing lawsuit was filed in the US District Court for the Southern District of New un http://www.epiphanysolutions.co.uk/searchmarketing/18609535/Google-Threat-to-YouTube-is-a-threat-to-the-web Viacom's lawsuit against YouTube is a threat to online freedom, according to Google, which bought the video streaming site two years ago. David Eun, vice-president of content partnerships with Google, expressed the firm's intention to take t http://www.epiphanysolutions.co.uk/payperclick/18609530/Microsoft-withdraws-book-scanning-plans Software giant Microsoft took a step back from its rivalry with Google last week as it announced the abandonment of plans to digitise millions of books. The company revealed in a blog post that its would no longer be pursuing a book scan pro http://www.epiphanysolutions.co.uk/payperclick/18609529/April-e-commerce-up-6 E-commerce growth experienced a six per cent hike between March and April, new figures indicate. According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month. http://www.epiphanysolutions.co.uk/searchmarketing/18607242/Google-pledges-to-be-more-open Google's Search Quality team is to reveal information about the search giant's page rankings procedures in a series of blog posts. Writing on the Official Google Blog, vice-president of engineering at Search Quality Udi Manber notes that the http://www.epiphanysolutions.co.uk/payperclick/18607239/Microsoft-launches-Live-Search-cashback Consumers are to be offered cashback on purchases made through Microsoft's search service, it was announced this week. A proportion of any transaction made via the software giant's Live Search is to be refunded, in a reward scheme that seeks http://www.epiphanysolutions.co.uk/payperclick/18607237/July-annual-meeting-postponed-by-Yahoo A meeting of Yahoo! shareholders planned for July 3rd has been postponed, it has emerged. The company has not specified a date for the rescheduled annual meeting, but it is thought the firm wants more time to prepare a defence against Carl I http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18605281/Viral-campaigns-have-an-organic-effect Viral marketing is successful because its effect seems organic, one industry member has said. Initiatives involving the viral distribution of video or other content raise consumer awareness because they do not appear calculated, said Henry P http://www.epiphanysolutions.co.uk/payperclick/18605275/Mobile-devices-prime-opportunity-for-advertisers Advertisers should be looking to target consumers through their mobiles, Microsoft said this week. Speaking at the company's advance08 forum for online advertising leadership, Microsoft's corporate vice-president of mobile services, Brian Ar http://www.epiphanysolutions.co.uk/searchmarketing/18605268/Web-surfers-choose-Google Google topped the list of online properties last month, new figures indicate. The latest Media Metrix from comScore show that the company made it to the top of the list for the first time in April, followed by Yahoo! and Microsoft. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18603154/YouTube-initiative-from-Brown A new rich media online strategy sees prime minister Gordon Brown ask the public to answer questions live on YouTube. Prime minister's questions - the half-hour session in which the prime minister takes questions from parliament - can now be http://www.epiphanysolutions.co.uk/searchmarketing/18603149/Consumer-reviews-good-for-SEO Search engine optimisation strategies should incorporate customer web reviews, a new report suggests. Small and medium-sized businesses in the US are noticing the benefits of reviews, both negative on positive, for increasing search engine r http://www.epiphanysolutions.co.uk/payperclick/18603140/Yahoo-defends-its-privacy-in-court Attorneys for shareholders in Yahoo! are calling for the release of information regarding Microsoft's $47.5 billion ( £24.2 billion) bid for the search pioneer. The shareholders are alleging that Yahoo! is protecting documents in order t http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18601340/Apple-wants-more-ringtones-for-iPhone-users Apple is in talks with record companies about expanding its ringtone catalogue, a new report suggests. The company currently offers iPhone users the chance to upgrade specific iTunes tracks into ringtones, but this service is not currently a http://www.epiphanysolutions.co.uk/payperclick/18601337/Google-Maps-says-hello-to-property-market Property advertisers may soon be able to pay for links on Google Maps, a new report suggests. The feature has integrated a facility which allows users to search for homes for sale in particular areas or around specific postcodes. Re http://www.epiphanysolutions.co.uk/payperclick/18601333/Google-says-nice-things-about-Yahoo At the Google conference in Hertfordshire this week, co-founder Sergey Brin was positive about a potential deal with Yahoo!. In a move which the Guardian claimed could indicate Google's possible emergence as a white knight to sav http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18599061/Online-file-sharing-a-legal-grey-area The legal status of internet downloads remains difficult to determine, one industry commentator has commented. Speaking after an online music provider was sued by nine record labels for infringement of copyright, Ben Camm-Jones highlighted t http://www.epiphanysolutions.co.uk/searchmarketing/18599051/Microsoft-considering-Yahoo-compromise Software giant Microsoft has started up talks with Yahoo! over a potential joint venture, new reports suggest. The company revealed this weekend that it was considering alternatives to a full takeover, after the collapse of discussions betwe http://www.epiphanysolutions.co.uk/payperclick/18599038/BT-Yahoo-security-feature-withdrawn Yahoo! and BT have suspended a security feature temporarily after it prevented some BT customers from being able to send emails, it has been reported. According to the Guardian, the measure required messages to display a Yahoo! or BT address http://www.epiphanysolutions.co.uk/searchmarketing/18596792/Integrate-SEM-with-sales-strategies-marketers-advised A joined-up approach to web sales and search engine marketing (SEM) could be the key to e-commerce success, one expert has recommended. Neil Jackson, search director at Tamar, commented that the battle between paid search and natural search http://www.epiphanysolutions.co.uk/payperclick/18596789/Icahn-doesnt-understand-Microsofts-offer-says-Yahoo The proxy takeover being mounted by Carl Icahn, the billionaire investor with a history of involvement in similar incidents, has awoken Yahoo!'s defences. Investor unrest has been developing in the Yahoo! camp after the company would not acc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18596782/Google-Marketers-must-be-educated-about-social-networks The next steps for the development of advertising on social networks should involve educating marketing professionals, Google's co-founder has said. According to Sergey Brin, users and advertisers need to learn and accept the processes invol http://www.epiphanysolutions.co.uk/payperclick/18594947/Internet-boosting-UK-news-audience Online news is providing a boost to overall audience numbers for current affairs providers in the UK, one expert has commented. Jack Flanagan, comScore's executive vice-president, said that the growing prominence of web news could be a good http://www.epiphanysolutions.co.uk/searchmarketing/18594942/US-video-streaming-led-by-Google Google was reportedly the most popular web property for video streaming in the US in March, with most of the company's share accounted for by YouTube. New figures from comScore suggest that the search giant commanded a 38 per cent share of a http://www.epiphanysolutions.co.uk/payperclick/18594938/Icahn-to-lead-proxy-fight-for-Yahoo A proxy struggle for Yahoo! could be led by billionaire investor Carl Icahn, new reports suggest. The deadline for nominating a dissident board is today (May 15th) and Mr Icahn, who has a history of involvement in proxy battles, has a slate http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18593882/Employees-would-show-bosses-online-profiles A study has revealed that almost half of employees in the UK are not worried about their bosses checking up on them via social networking sites, according to reports. Zinc Research and Dufferin Research compiled the report as part of unders http://www.epiphanysolutions.co.uk/searchmarketing/18590441/Want-to-explore-space?-Microsoft-can-help Wannabe astronauts can explore space without leaving their desks with a new software package from Microsoft. A year after Google integrated a Sky feature into its Google Earth facility, the biggest software manufacturer in the world has deci http://www.epiphanysolutions.co.uk/searchmarketing/18590435/Web-emerges-as-rival-to-offline-car-insurance The traditional, offline method of purchasing automobile cover may have a rival in the form of the internet. According to new comScore figures, a three per cent rise in the number of car insurance policies purchased on the web has taken plac http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18590429/Google-matures-with-free-application-project Search supremo Google has revealed plans to offer website developers free applications. The company's engineering director, David Glazer, said that the project represented a shift from 'protectionism' to a more open approach in the social ne http://www.epiphanysolutions.co.uk/searchmarketing/18588488/Target-tailored-search-engines-B2B-search-marketers-advised Business-to-business (B2B) search marketers should target niche search engines as well as general sites like Google and Yahoo, new advice recommends. Writing on Search Engine Land, Galen De Young notes that leads from specialised search engi http://www.epiphanysolutions.co.uk/payperclick/18588496/Shareholder-discontent-for-Yahoo-and-Microsoft Investors in both Microsoft and Yahoo! are unhappy with the way the aborted takeover talks were handled, a new report claims. Microsoft chief executive Steve Ballmer and his Yahoo! equivalent, Jerry Yang, are facing a backlash from sharehold http://www.epiphanysolutions.co.uk/payperclick/18588467/YouTube-ads-to-get-more-interesting Advertising on YouTube is ready to evolve, the video streaming site's owner announced recently. Google, which bought the user-generated broadcasting site two years ago for $1.65 billion ( £846.14 million), admitted in a recent interview http://www.epiphanysolutions.co.uk/payperclick/18586489/Google-Yahoo-ad-trial-successful The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs. Eric Schmidt, chief executive of Google, said before the company's annual meeting this week that the two-week pilot initiative, which saw the fir http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18586501/Microsoft-ditches-Yahoo-courts-Facebook Facebook founder Mark Zuckerberg has been approached by Microsoft about a potential takeover, according to a new report. The software company purchased a $240 billion ( £120 billion) stake in Facebook last October, when the user-generate http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18585600/Businesses-missing-out-on-social-networking-benefits Social networking sites can provide businesses with excellent insight into the behaviour and perceptions of their customers but many are missing out on the benefits. This is the conclusion of a new survey by the analytics software provider S http://www.epiphanysolutions.co.uk/searchmarketing/18585613/Times-online-traffic-boosted-by-SEO The number of web users visiting the Times Online website has been boosted by the use of search engine optimisation techniques, according to its editor in chief Anna Spackman. Speaking at the Periodical Publishers Association's annual confe http://www.epiphanysolutions.co.uk/payperclick/18585782/Google-PPC-policy-reversal-welcomed One online travel agency has said that it is pleased with Google's recent decision to reverse its policy on trademark keywords. Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4 http://www.epiphanysolutions.co.uk/searchmarketing/18585784/Google-top-for-European-search-queries The majority of searches made online in Europe during month made use of Google websites, according to a new report. Statistics compiled by research firm comScore show that Google accounted for nearly eight in ten of the 25 billion searches m http://www.epiphanysolutions.co.uk/searchmarketing/18583733/Yahoo-inks-security-deal-with-McAfee Internet search engine provider Yahoo! has announced a security deal with antivirus and malware protection company McAfee. The deal will see the launch of a beta version of Yahoo! SearchScan, which is being powered by McAfee's award-winning http://www.epiphanysolutions.co.uk/searchmarketing/18583351/SEO-boosts-hotel-website-revenue The hotel website Superbreak has dramatically increased its revenue in the last three years by investing in Search Engine Optimisation (SEO) to up its search results. Improving Superbreak's SEO required a complete overhaul of the company's w http://www.epiphanysolutions.co.uk/payperclick/18580271/Yahoo-Google-in-talks-with-regulators Anti-trust regulators are being consulted over a potential tie-up between Google and Yahoo!, it has emerged. Reuters has revealed that a source close to Google confirmed the final details of a deal have not been finalised. An agreem http://www.epiphanysolutions.co.uk/payperclick/18578143/DoubleClick-in-mobile-ad-network-integration DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he http://www.epiphanysolutions.co.uk/payperclick/18578147/Microsoft-to-announce-Yahoo-move-in-very-short-order Steve Ballmer, Microsoft's chief executive, wants to reach a decision on the company's potential purchase of Yahoo! soon. The boss of the world's largest software firm told employees at a meeting this week that the company had three options http://www.epiphanysolutions.co.uk/payperclick/18576235/Microsoft-yet-to-reach-Yahoo-resolution Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report. The software giant's board of directors met on Wednesday to mull over whether they would take the company's $41.8 billion ( #16 http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18576240/Facebook-for-keeping-friends-not-making-friends Social media site Facebook views itself as a service that complements existing friendships, rather than a facility that helps users form new relationships, one expert has said. Rachel Hawkes, co-founder and editor of Social Media Portal, com http://www.epiphanysolutions.co.uk/searchmarketing/18574143/SEO-upped-Telegraph-visitor-numbers-in-March Search engine optimisation (SEO) was a factor in the Telegraph's March online traffic boost, an editor with the website said. Edward Roussel, online editor with the Telegraph Media Group, told the Guardian that the 38.7 per cent rise in uniq http://www.epiphanysolutions.co.uk/searchmarketing/18571877/Microsoft-frustrated-by-Yahoo Yahoo!'s unenthusiastic response to Microsoft's overtures were not expected by the software giant, according to a new report. Wall Street analyst Scott Kessler, of New York firm Standard amp; Poor, told the Guardian that the software giant http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18571880/Firms-should-take-advantage-of-social-networks Companies should not be afraid of the consumer tendency to share customer experiences with other users on the web, it has been claimed. Jeffrey Frau, eMarketer senior analyst, says that comments and reviews can be used to companies' advantag http://www.epiphanysolutions.co.uk/payperclick/18569846/Yahoo-faces-proxy-fight Yahoo! could be facing a proxy fight after letting Microsoft's takeover deadline pass quietly this weekend. Three weeks ago, the software giant's chief executive, Steve Ballmer, told Yahoo! it must accept Microsoft's 31 cents-per-share offer http://www.epiphanysolutions.co.uk/searchmarketing/18569852/Google-SEO-can-help-deter-spammers Websites should enlist the help of search engine optimisation (SEO) companies in their spam reduction strategies, a Google expert in the subject has claimed. Speaking at the Web 2.0 Expo in San Francisco last week, Matt Cutts said that SEO f http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18568036/Daily-Mail-ups-user-generated-content A new site redesign from the Daily Mail prioritises user-generated content more than its predecessor, according to one industry news source. Reader comments and blogs have been highlighted by the tabloid in its recent overhaul of its online http://www.epiphanysolutions.co.uk/searchmarketing/18568042/Corporate-information-increases-consumer-trust The drive to convert blog visits into sales can be boosted by the inclusion of company information in posts, it has been claimed. New advice from Search Engine People asserts that customers who identify with the content of a blog may be dete http://www.epiphanysolutions.co.uk/searchmarketing/18565617/Hitwise-Ken-lags-behind-Boris-on-searches Ken Livingstone is the subject of fewer search queries than his rival for the position of London mayor, Boris Johnson, a new report suggests. According to web traffic monitoring service Hitwise, Mr Johnson has maintained a lead in terms of s http://www.epiphanysolutions.co.uk/searchmarketing/18565624/Broadband-USO-fund-could-be-the-answer-to-capacity-issues The establishment of a broadband universal service obligation (USO) fund could resolve the question of who is to fund improved network infrastructure, one expert claims. Andrew Ferguson, editor of thinkbroadband.com, has said that interested http://www.epiphanysolutions.co.uk/searchmarketing/18563799/SEO-should-dictate-site-design The earliest stages of website design should be driven by search engine optimisation (SEO), according to new advice. A blog post on Search Engine Watch recommends that companies prioritise SEO from the very beginning of their site overhaul s http://www.epiphanysolutions.co.uk/payperclick/18563801/Microsoft-stands-firm-as-Yahoo-results-beat-forecasts Yahoo! has announced prediction-beating third-quarter earnings, but there is said to be little chance of Microsoft raising its offer for the web pioneer. Jerry Yang, the company's co-founder and chief executive, said that the $542.2 million http://www.epiphanysolutions.co.uk/searchmarketing/18563804/Customer-centric-keywording-essential-for-SMEs Small and medium-sized enterprises (SMEs) should ensure their search engine optimisation (SEO) practices do not alienate their customers, one expert has said. Addressing an audience at the Small Business Marketing Unleashed conference, Heath http://www.epiphanysolutions.co.uk/payperclick/18561661/Internet-can-raise-business-profile Small businesses can raise their profile with savvy use of internet marketing strategies, it has been claimed. John De Groot, managing director of Startup Co, said that the advantages of the web extend beyond the ability to sell online for s http://www.epiphanysolutions.co.uk/searchmarketing/18561669/Search-most-popular-web-research-method-for-mothers New mothers looking for information on the web are most likely to use search engines, a new report indicates. Figures from Prospectiv suggest that 47 per cent of female parents would use search queries to research a product for their baby o http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18561677/Web-advances-enable-remote-working As internet technology has developed, one not-for-profit organisation network observes that it has become easier to work remotely. Business are now able to introduce flexible working initiatives because they have the telecoms and IT capacity http://www.epiphanysolutions.co.uk/payperclick/18559659/SEM-investment-set-to-increase Investment in search engine marketing (SEM) among UK companies is on the up, a new study suggests. Firms are preparing to invest more in both paid search and organic search engine optimisation (SEO) techniques this year, according to researc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18559661/Social-networking-is-great-says-web-security-expert The benefits of social networking websites have been acknowledged by the head of a government-sponsored web security group. Tony Neate, the managing director of Get Safe Online, has pointed out that maintaining a cautious approach to online http://www.epiphanysolutions.co.uk/searchmarketing/18559663/Online-shoppers-want-direct-communication Web users want to combine e-commerce with personal advice from sales representatives, a new report indicates. Research published in March by Opinion Research Corporation found that 23 per cent of respondents cited being unable to discuss the http://www.epiphanysolutions.co.uk/payperclick/18557739/Google-search-ad-outsourcing-closer-for-Yahoo Yahoo! and Google have completed a preliminary test for a search ad outsourcing deal, a new report suggests. According to the Wall Street Journal, Yahoo! is closer to a deal that would see its search advertising business outsourced to Google http://www.epiphanysolutions.co.uk/payperclick/18557731/Paid-search-claws-back-rankings-for-GoComparecom Blacklisted car insurance comparison site GoCompare.com has used paid search to edge its way back up the Google rankings, a new report claims. According to Hitwise, the website has steadily improved its position for searches on the term 'car http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18557746/Websites-can-help-small-businesses Selling through a website can give small enterprises a sales boost, according to one industry expert. John De Groot, managing director of StartupCo, commented that acquiring a web presence can be a cost-effective way of increasing revenue an http://www.epiphanysolutions.co.uk/searchmarketing/18555809/Google-leads-online-video-growth YouTube-owner Google led the growth witnessed by the online video sector in the US in February, a new report shows. Some 81.8 million people viewed content on sites owned by Google during the month, with the average user spending 109 minutes http://www.epiphanysolutions.co.uk/searchmarketing/18555819/Teach-responsible-web-use-when-young-says-NUT Children should learn from an early age how to use the internet to their benefit, it has been claimed. The acting general secretary of the National Union of Teachers (NUT), Christine Blower, said that young people should be introduced from a http://www.epiphanysolutions.co.uk/searchmarketing/18553665/Searches-on-Google-up-in-March Google extended its reach into the search sphere in March, according to new figures. A report from comScore indicates that the search giant grew its market share to 59.8 per cent from 59.2 per cent between February and March of this year. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18553673/Behavioural-targeting-must-comply-with-privacy-laws Online marketing strategies that target users based on their web-surfing behaviour must subject to stringent privacy regulations, one expert has said. The Open Rights Group, a non-governmental organisation that aims to raise awareness of iss http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18552029/Finance-customers-open-to-internet-communications Financial services customers are open to next-generation telecoms services, according to a new report. Analysis from comScore discovered that 23 per cent of people would welcome a social networking application that informed them of their acc http://www.epiphanysolutions.co.uk/searchmarketing/18552052/Target-older-people-online-says-Age-Concern Age Concern has called for online marketers to make more of an effort to target older web users. Director-general of the organisation, Gordon Lishman, said that older people have considerable spending power on the web, but compan http://www.epiphanysolutions.co.uk/payperclick/18552050/Ad-networks-honing-behavioural-techniques Demographic and behavioural targeting by ad networks is growing more sophisticated, a new report indicates. Jeff Hackett, vice-president of comScore, said that ad networks are becoming more efficient at behavioural targeting as they extend t http://www.epiphanysolutions.co.uk/payperclick/18549818/Avoid-industry-jargon-in-search-marketing Marketers risk alienating consumers with misguided paid search campaigns, one commentator warns. Melissa Burdon asserts on Future Now that search strategies need to avoid marketing jargon and speak the same language as their customers. http://www.epiphanysolutions.co.uk/payperclick/18549835/Competition-worries-over-Google-Yahoo-prospect Competition authorities in the US and Europe could have concerns about a deal between Yahoo! and Google, new reports suggest. As speculation mounts over a possible merger between Microsoft and Yahoo! or an alternative deal that would combine http://www.epiphanysolutions.co.uk/payperclick/18549840/Online-advertising-modernised-with-new-Yahoo-platform The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP's launch, Sue Decker claimed on the Yodel Anecdotal blog that the impact is hard to overstate . http://www.epiphanysolutions.co.uk/payperclick/18547555/Yahoo-in-talks-with-AOL Yahoo! is attempting to steer away from a joint-takeover by Microsoft and Rupert Murdoch's News Corporation by merging with AOL, it has emerged. According to reports, Time Warner - which purchased AOL eight years ago on the cusp of the dotco http://www.epiphanysolutions.co.uk/payperclick/18547563/Cancer-pregnancy-top-health-searches The health conditions most likely to be queried on the web in February were cancer and pregnancy, a new report has revealed. Figures from comScore have identified that pregnancy was the subject of 8,841 searches over the course of the month, http://www.epiphanysolutions.co.uk/searchmarketing/18545822/SEO-big-factor-in-the-Independents-growth The Independent has recently seen its online market share expand - and search engine optimisation (SEO) is largely to thank for its growth, claims Hitwise. On his blog for the web traffic monitoring service, Robin Goad asserts that while pai http://www.epiphanysolutions.co.uk/searchmarketing/18545827/Duplicate-content-detrimental-to-SEO Websites should ensure they avoid duplicate content for effective search engine optimisation (SEO), a new report advises. A new article in E-consultancy recommends that webmasters copy and paste sections of text into Google to ensure their c http://www.epiphanysolutions.co.uk/searchmarketing/18543667/Firefox-growing-its-market-share-steadily Mozilla's Firefox web browser is gradually increasing its market share, one industry publication has observed. Web User magazine's editor, Ben Camm-Jones, said that while Microsoft's Internet Explorer is unlikely to be usurped any time soon, http://www.epiphanysolutions.co.uk/payperclick/18543677/Trademark-bid-move-to-have-an-effect-on-paid-search Google's decision to allow non-trademark owners to bid for trademarked terms is significant, says Hitwise. From May, the new rules are to be implemented, in a move that brings a system already active in the paid search sphere in the US and C http://www.epiphanysolutions.co.uk/payperclick/18541408/Over-25-of-web-car-insurance-quotes-referred-by-search More than a quarter of all online quotes for vehicle cover were referred by search activity last year, a new report has revealed. According to comScore, the number of car insurance quotes referred by web searches rose by 36 per cent last yea http://www.epiphanysolutions.co.uk/payperclick/18541412/Search-marketers-should-measure-actionable-elements Search engine marketing campaigns may receive a boost from the measurement of actionable elements , according to one expert. Advertisers need to consider more than just sales figures when mounting their campaigns, recommends Olivi http://www.epiphanysolutions.co.uk/searchmarketing/18539837/Search-activity-driven-by-online-discussions User-generated content and internet forums are boosting search activity, according to a new report. On the Hitwise blog, Robin Goad asserts that the success currently being enjoyed by the house and garden online industry can be partly linked http://www.epiphanysolutions.co.uk/searchmarketing/18539840/Adding-keywords-to-URLs-can-help-with-SEO Online retailers can boost search engine optimisation (SEO) by adding keywords to URLs, it has been claimed. According to E-consultancy, Marks amp; Spencer's large product range has resulted in long URLs that provide little SEO benefit. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18538428/MySpace-challenge-iTunes-for-music-downloads Social networking site MySpace has launched a new music download service where users can purchase their favourite songs, albums and mobile ringtones. MySpace Music will rival Apple's successful iTunes music store, with Universal, Sony BMG an http://www.epiphanysolutions.co.uk/payperclick/18538442/Google-to-sell-off-DoubleClicks-Performics Search giant Google has announced plans to sell off the Performics division of DoubleClick as part if its integration strategy. Google purchased DoubleClick last month for $3.1 billion and has now received regulatory approval for the acquisi http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18535212/50-of-8-17-year-olds-are-online-networkers Just under half of all eight to 17-year olds with internet access have a profile on a social networking site, Britain's telecoms watchdog has stated. A report published this week by Ofcom found that 49 per cent of people in this age range ha http://www.epiphanysolutions.co.uk/searchmarketing/18535222/Honesty-the-key-to-successful-e-commerce Online retailers should be honest about the drawbacks of their products as well as the benefits, it has been advised. Stoney de Geyter, blogger for Internet Search Engine Database, suggests that sites incorporate product comparison tools int http://www.epiphanysolutions.co.uk/searchmarketing/18535228/1-in-7-Google-users-choose-UK-only-search About one in seven searches conducted on Google suggest its 'UK only' page results option, new figures reveal. Robin Goads writes on his Hitwise blog that about 13.6 per cent of British searches on Google over four weeks during March represe http://www.epiphanysolutions.co.uk/searchmarketing/18533191/It-girl-game-attracting-lower-income-groups Lower-income groups are over-represented on controversial online site Miss Bimbo, new figures reveal. Search traffic monitoring service Hitwise has released data revealing that families living on large council estates with low rates of owner http://www.epiphanysolutions.co.uk/payperclick/18533195/189-growth-for-online-ads-says-report The online ad industry in the US grew by 18.9 per cent last year, new data reveals. While down on the 2006 figure of 35 per cent, the sector's advancement still outpaced all other industry sectors, according to Nielsen Company research. http://www.epiphanysolutions.co.uk/searchmarketing/18530949/UK-video-traffic-up-178 UK online video traffic has increased by 178 per cent in the last 12 months, according to a new report. On his Hitwise blog, Robin Goad has revealed that the sector expanded significantly last year, dominated by YouTube's US and UK propertie http://www.epiphanysolutions.co.uk/payperclick/18530953/Yahoo-launches-new-site-for-women A new site has been launched by Yahoo! aimed at women between 25 and 34-years-old. Entitled Shine, the new magazine features syndicated content from magazines like Glamour and Good Housekeeping as well as original copy from Yahoo!'s editoria http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18528888/Can-online-music-anarchy-be-monetised? Users should be taxed by their internet service providers (ISPs) for unlimited access to online music, according to Warner Music Group (WMG). A charge for the ability to download from a database of all available recorded music could be bundl http://www.epiphanysolutions.co.uk/payperclick/18528892/Dispelling-negative-press-with-paid-search Paid search can be a good way of countering negative press, suggests a new blog post. According to E-consultancy, companies who utilise paid links to acknowledge customers searching for bad news about their brand could help transform negativ http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18526543/SMEs-should-commit-to-the-internet A sustained approach to online marketing has been described as essential for small and medium-sized enterprises (SMEs). Howard Gerlis of the British Computer Society (BCS) notes that too many SMEs abandon their web projects after the initial http://www.epiphanysolutions.co.uk/searchmarketing/18526541/Web-emerges-as-the-site-of-bargains More people are shopping online due to the credit crunch, according to one industry representative. The web's reputation as a haven for bargains has helped the e-commerce sector come to the rescue of those consumers whose options have been r http://www.epiphanysolutions.co.uk/payperclick/18526536/More-industries-using-web-strategies-for-demographic-targeting A growing number of sectors are recognising the benefits that web marketing can offer, a new report claims. New figures from comScore indicate that the automobile industry is investing a growing amount into internet advertising - a trend whi http://www.epiphanysolutions.co.uk/searchmarketing/18524628/Quaero-does-not-want-to-rival-Google The Jacques Chirac-pioneered cyber search initiative Quaero is not attempting to usurp Google, a leader of the project has said. Jean-Charles Hourcade, chief technology officer of Thomson, the multimedia company that is leading Quaero, told http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18524624/Widget-initiative-from-American-Airlines American Airlines wants to get to know its customers better, according to a new report. In a bid to do so, MediaPost reveals that the carrier has launched a Facebook widget in order to monitor consumer habits and interactions through viral m http://www.epiphanysolutions.co.uk/payperclick/18524621/Boost-forecast-for-alt-media-spending Spending on alternative media could reach $161 billion ( £321 billion) by 2012, according to one forecast. A new report from PQ Media Research asserts that vehicles such as mobile devices, digital out-of-home networks and social networks http://www.epiphanysolutions.co.uk/searchmarketing/18522302/Title-tags-a-crucial-SEO-concern Companies looking to enhance their search engine optimisation (SEO) should ensure their title tags are working effectively, a new report asserts. According to a new E-consultancy article, title tags are a key aspect of good quality SEO and s http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18522300/Web-search-activity-infiltrates-high-street-shopping People are using the internet to enhance their shopping experience even when they make their final purchase on the high street, new research has shown. An investigation by Krillion and the e-tailing group discovered that the internet plays a http://www.epiphanysolutions.co.uk/searchmarketing/18522296/Search-complemented-by-comparison-sites Consumer search habits are complemented by the resources offered by product comparison sites, one industry practitioner has claimed. Michael Yang, founder and chief executive officer of US comparison shopping site Become.com, told MediaPost http://www.epiphanysolutions.co.uk/payperclick/18520239/Strategic-partnership-success-for-online-directory-enquiries US web directory enquiries services are achieving increased success through the formation of strategic partnerships, one digital world analyst asserts. A new report from comScore notes that the competitive sector of internet yellow pages (IY http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18520238/Usability-rated-over-price Online retailers can win customers by maximising usability rather than lowering prices, according to a new study. A survey of 5,710 people by consumer watchdog Which? discovered that specialist retailers are among the most successful e-comme http://www.epiphanysolutions.co.uk/payperclick/18520235/Old-guard-adopting-web-ad-initiatives Traditional media companies are increasingly launching tailored ad initiatives in a bid to rival online giants like Google in the web marketing sphere, a new report observes. The latest company to make such a move is Forbes, which the Associ http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18517879/Relaunch-for-ITV-online-TV-service ITV is hoping that a relaunch of its online video player will make it a serious contender against the BBC's market leading iPlayer. According to the Guardian, a revamped online catch-up facility is to be introduced by the network less than a http://www.epiphanysolutions.co.uk/payperclick/18517875/New-community-for-adCenter Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space. The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to http://www.epiphanysolutions.co.uk/searchmarketing/18517873/Audience-for-online-news-grew-in-February The online web audience for news grew last month, new figures suggest. According to comScore, the business/finance category of current affairs witnessed six per cent growth in February, while the general news category saw a two per cent incr http://www.epiphanysolutions.co.uk/payperclick/18515958/Search-engine-in-click-fraud-prevention-deal-with-online-auditor A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York http://www.epiphanysolutions.co.uk/searchmarketing/18515956/Consumer-control-driving-online-retail People are moved to make complex purchases online because of the element of control this medium offers, it has been claimed. Phil Gates, marketing director of Glasses Direct, told E-consultancy that the leap of faith required by http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18515950/Sites-in-tight-battle-for-social-networking-top-spot The social networking market is divided between two companies that are battling it out for the lead position, it has been claimed. The new Digital World: State of the Internet report from comScore notes that MySpace and Facebook are struggli http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18513783/Web-creator-would-abandon-an-ISP-that-tracked-his-activity The inventor of the world wide web has claimed he would leave an internet service provider (ISP) if it began tracking his activity on the internet. Sir Tim Berners-Lee told the BBC that ISPs should not be able to monitor user habits without http://www.epiphanysolutions.co.uk/payperclick/18513780/Search-marketers-should-work-on-ad-quality Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi http://www.epiphanysolutions.co.uk/searchmarketing/18513774/Marketers-divided-on-blogs Web marketers are divided about whether blogs are a useful tool for targeting consumers, a recent report observed. An article in Internet Retailer has noted that some companies are attempting to establish relationships with bloggers, despite http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18511626/YouTube-leading-web-video-market About one-third of all videos viewed on the internet in January were on YouTube, a new study has indicated The survey by comScore found that Google sites took a 34.3 per cent share of the market in the first month of 2008, with 96 per cent o http://www.epiphanysolutions.co.uk/searchmarketing/18511622/Google-thinks-about-the-consumer The success of Google has been attributed to two factors by one industry organisation. According to the Internet Advertising Bureau's (IAB) Jack Wallington, the search giant has reached its dominating position through a combination of custom http://www.epiphanysolutions.co.uk/searchmarketing/18509744/Video-search-needs-to-develop Methods of searching for video on the internet must be advanced, the leading industry presence has claimed. Phillip Inghelbrecht, head of strategic partner development at YouTube, told delegates at McGraw Hill's Media Summit that the lack of http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18509738/Broadband-driving-web-TV-views Broadband penetration in the UK is accelerating the growth of online TV viewing, according to one industry representative. Barak Bar-Cohen, president and chief operations officer with Narrowstep, notes that as more people in Britain acquire http://www.epiphanysolutions.co.uk/payperclick/18509734/Marketers-should-target-online-news-consumers Heavy consumers of internet news are a prize for online marketing professionals, according to a new report. The digital revolution means that more people are consuming news, comScore's latest research indicates - but these people are reporte http://www.epiphanysolutions.co.uk/payperclick/18507646/Google-completes-DoubleClick-purchase Google has purchased DoubleClick for $3.1 billion ( £6.2 billion) after the European Union cleared the deal earlier this week. The deal was finalised on Tuesday March 11th, with Google's acquisition of the web advertising company highlig http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18507607/Security-a-key-driver-of-web-purchase-decisions Consumers who have located their desired product on two websites for the same price will consider the etailers' security rating, a new report asserts. Sponsored by PayPal and carried out by Jupiter Research, the poll notes that security and http://www.epiphanysolutions.co.uk/searchmarketing/18507602/Car-insurance-customers-more-comfortable-with-complex-web-transactions People buying car insurance on the internet are increasingly comfortable with carrying out complicated account management actions in cyberspace, a new report asserts. According to comScore, last year saw a 15 per cent rise in e-servicing, wi http://www.epiphanysolutions.co.uk/payperclick/18505595/Yahoo-advice-ahead-of-minimum-bid-change Yahoo! has issued some advice to search marketers ahead of the forthcoming change to the minimum bid system. Over the next few weeks, sponsored search minimum bids are no longer fixed at $10 ( £5) but will follow an auction model, throug http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18505592/Website-design-should-not-be-static As businesses develop and grow, so should their web presences, according to one industry representative. Dr Adam Le Gresley, head of operations with Technology Means Business, has observed that web development should mirror corporate develop http://www.epiphanysolutions.co.uk/searchmarketing/18505588/Plural-searchers-more-likely-to-purchase Comparing singular searches with plural searches can reveal a lot about web users' online shopping intentions, it has been claimed. People who search with terms containing the word 'laptops' are more likely to buy a portable computer than th http://www.epiphanysolutions.co.uk/payperclick/18503425/Combination-of-natural-and-paid-search-is-best Web promotional strategies combining natural and paid search achieve the best results, according to one industry company. Michigan firm Oneupweb told MediaPost that integration is the next big trend that is going to sweep the marketing world http://www.epiphanysolutions.co.uk/searchmarketing/18503421/Ignoring-search-marketing-is-not-worth-it Businesses without a web presence are losing out as the internet cements its position as a fundamental platform for purchase decisions, one industry representative claims. Technology Means Business is the industry standard accreditation for http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18503418/Bloggers-are-online-marketing-gold Bloggers are among marketers' most highly-prized customers, a new report asserts. According to digital world analyst comScore, web users who are heavily involved with the blogosphere influence online sales. Jack Flanagan, executive http://www.epiphanysolutions.co.uk/searchmarketing/18501385/Military-clampdown-on-Google-Street-View Google is no longer allowed to feature images of military installations after the Pentagon deemed its Street View feature a security threat. The authorities clamped down on the search giant after detailed photographs of Fort Sam Houston in S http://www.epiphanysolutions.co.uk/searchmarketing/18501384/Google-Quality-Scores-to-incorporate-landing-page-load-time Google has announced that a new factor is to be incorporated into Quality Score, the search giant's system of determining the relevance of keywords. Writing on the Inside Adwords blog, the company's Vivian remarks that the process will now i http://www.epiphanysolutions.co.uk/payperclick/18501383/New-keyword-options-simplify-search A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co http://www.epiphanysolutions.co.uk/searchmarketing/18499335/Askcom-will-not-abandon-search Claims that Ask.com is to give up its search service to become a female-geared information resource have been rejected by the firm. Reports this week have suggested that the site - formerly known as Ask Jeeves - is to move away from the Goog http://www.epiphanysolutions.co.uk/searchmarketing/18499332/Google-head-says-responsible-SEO-is-great If carried out responsibly, search engine optimisation is a positive thing for the internet, according to the head of Google's quality team. Speaking to Wired magazine, Matt Cutts said that SEO is a lot like tweaking a CV if done well. http://www.epiphanysolutions.co.uk/searchmarketing/18497311/News-companies-face-a-moral-challenge Online news providers have been urged to acknowledge the ethical challenges they face as the medium shifts further towards the digital sphere. More people are turning to the internet for current affairs information, posing a profound and http://www.epiphanysolutions.co.uk/payperclick/18497309/Budgeting-is-the-key-to-search-marketing-success Paid search marketers have been advised by Yahoo! to remember the importance of careful budget management. Writing on the Yahoo! Search Marketing Blog, Kastle Waserma, communications manager for the firm's customer solutions department, clai http://www.epiphanysolutions.co.uk/payperclick/18495530/Local-search-market-open In contrast to the monopolised general search market, local search has been described as open by one web traffic monitoring service. Hitwise observes that a proliferation of local search providers exists when the market is compared to mainst http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18495522/154-leap-for-mobile-broadband Last year saw the US mobile broadband market grow by more than 150 per cent, new figures suggest. The latest report from comScore indicates that the number of American computers accessing the web via mobile broadband leapt by 154 per cent du http://www.epiphanysolutions.co.uk/searchmarketing/18493574/UK-searchers-captivated-by-US-election Internet users from Britain are more interested in US politicians than British ones, according to new figures. Hitwise statistics reveal that Democratic presidential candidate Barack Obama has received an average of five times as many search http://www.epiphanysolutions.co.uk/searchmarketing/18493571/Firms-urged-to-maximise-Yahoo-open-platform Companies can now incorporate more detailed information about their company into their Yahoo! search results, it has been announced. On the Yahoo! Search Marketing Blog, it is noted that reviews, prices, photos and other consumer-facing info http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18491605/Browsers-become-buyers-at-14 Young people switch from viewing online content to purchasing items on the web at the age of 14, one industry publication has asserted. Jeffrey Grau, senior analyst with eMarketer, said that there is a jump in web buying at the a http://www.epiphanysolutions.co.uk/searchmarketing/18491597/Holistic-approach-to-search-recommended Marketers should adopt a holistic approach to online campaigns, combining search with offline advertising, according to a new study. Research by Engine Ready and reported by eMarketer has revealed that direct access traffic is the most lucra http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18489277/Social-advertisers-told-to-enrich-the-user-experience Marketers looking to harness the potential of social networks have been advised to adopt a value-added rather than intrusive approach. Rachel Hawkes, co-founder and editor of Social Media Portal, said that sensitivity regarding content is cr http://www.epiphanysolutions.co.uk/searchmarketing/18489273/Growth-recorded-for-price-comparison-website A price comparison site has experienced substantial growth since the start of the year, it has been revealed. The latest list of the top 50 web properties in the UK from comScore shows that moneysupermarket.com grew 79 per cent in January. http://www.epiphanysolutions.co.uk/payperclick/18489266/Competitor-evaluation-SEO-advice Marketers pursuing search engine optimisation (SEO) techniques should evaluate their competitors' link building strategies, according to one blog post. Writing on Search Engine Journal, Ann Smarty observes that exploring the ways in which ot http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18487135/Big-Brother-steps-into-social-networking-sphere A new social networking aggregator has been described as the Big Brother of social networking by one blog. Writing on Pandia Search Engine News, Phil Bradley observes that new resource Spokeo gathers information on social network http://www.epiphanysolutions.co.uk/searchmarketing/18487129/Junior-school-dominates-mothers-day-search Google searches for 'mother's day' are leading users to a site created by a junior school in Kent, it has emerged. Web traffic monitoring service Hitwise has revealed that the second non-paid link listed on page one of the search is a page d http://www.epiphanysolutions.co.uk/searchmarketing/18487104/Protestors-use-SEO-to-subvert-brands Search tactics are a crucial weapon in the battle between protestors and their targets, a new report claims. According to the Times, organic search engine optimisation (SEO) can be used by pressure groups and campaigners to divert attention http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18485014/High-speed-broadband-provision-a-pressing-issue Now is the time for Britain to act on the provision of high-speed broadband, it has been claimed. A number of issues pertaining to the UK's international position in the broadband market need to be addressed, states Kip Meek, chairman of the http://www.epiphanysolutions.co.uk/searchmarketing/18485013/SEO-novices-fail-to-recognise-worthless-strategies Companies are using futile tactics in their attempts to optimise search engine performance, it has been claimed. Writing for E-consultancy, Patrick Altoft observes that a number of worthless search engine optimisation (SEO) tactics are still http://www.epiphanysolutions.co.uk/payperclick/18485010/Yahoo-search-marketers-able-to-exclude-more-keywords Marketers are now able to exclude more keywords with Yahoo!, the company has announced. On the Yahoo! Search Marketing blog, marketing communications managing director Roger Park notes that the move to extend the number of keywords to be exc http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18483423/Google-voted-top-brand Google is the UK's favourite when it comes to brands, it has emerged. Emerging at the top of a list of 500 businesses, the internet giant topped a Superbrands chart, ahead of the likes of Microsoft and the BBC, Brand Republic reports. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18483417/Microsoft-Yahoo-takeover-would-be-blind-leading-the-blind Microsoft's proposed takeover of struggling internet search engine and internet services provider would fail to compete with Google, it has been claimed. At the Interactive Advertising Bureau annual conference yesterday (February 25th) comme http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18480927/Web-discussions-should-not-be-censored Censorship is not the way to curb pro-anorexa and pro-bulimia websites, it has been claimed. Such sites - known as pro-ana and pro-mia sites - are the subject of debate as National Eating Disorder Awareness Week commences. MP for Ch http://www.epiphanysolutions.co.uk/searchmarketing/18480921/New-feature-from-alternative-search-tool Alternative search engine Omgili has launched a new feature combining its own results with Google's. Industry blog Alt Search Engines observes that users of the search tool are now able to view Omgili's results at the same time as well as di http://www.epiphanysolutions.co.uk/searchmarketing/18480914/Search-driving-videopedia-success Search terms related to cooking are a prominent driver of traffic to one videopedia website, it has been observed. Web traffic monitoring service Hitwise notes that VideoJug, a site that combines information with rich media content, has clim http://www.epiphanysolutions.co.uk/searchmarketing/18478948/Differentiators-crucial-to-SEO As more companies pursue organic search engine optimisation (SEO), differentiators are becoming more important, a new report claims. According to PromotionWorld, when numerous industry players are using the same keywords and phrases to attra http://www.epiphanysolutions.co.uk/payperclick/18478940/Google-expands-AdSense-for-video Google's AdSense for video is to be expanded and made available to all sites in its content network, it has been revealed. The search giant has announced that the scheme is to be moved from a YouTube-only trial to a beta programme. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18478937/Access-to-employment-opportunities-improved-by-broadband Carers and people with disabilities find it easier to pursue paid employment alongside their duties thanks to widespread broadband penetration in the UK, one expert claims. The availability of cheap broadband has proliferated in the UK in re http://www.epiphanysolutions.co.uk/searchmarketing/18477159/Credibility-requires-balanced-customer-reviews Incorporating bad reviews into product pages can be a good marketing tactic, according to a new report. Companies can improve their credibility by showcasing negative as well as positive comments about the items they sell, E-consultancy clai http://www.epiphanysolutions.co.uk/payperclick/18477155/Yahoo-Search-Assist-fuels-customer-experience-improvement Yahoo! has witnessed an improvement in the satisfaction levels of its users since launching Search Assist, new figures show. A new blog post on the Yahoo! Search Marketing blog reports that the latest Keynote Customer Experience Study shows http://www.epiphanysolutions.co.uk/payperclick/18477150/95-think-paid-search-is-cost-effective The vast majority of respondents to a recent survey claimed paid search marketing techniques were cost-effective. Research from E-consultancy found that 95 per cent of retailers think paid search is either very or quite http://www.epiphanysolutions.co.uk/searchmarketing/18475141/Majority-of-Brits-are-web-users-says-report More than 60 per cent of the British population are active internet users, a new report asserts. And this figure could rise to 70 per cent by 2012, according to eMarketer's predictions. Karin von Abrams, senior analyst with eMarkete http://www.epiphanysolutions.co.uk/payperclick/18475138/SEO-can-be-helped-by-good-quality-news News sections can be a good search engine optimisation (SEO) strategy, a new report claims. According to E-consultancy, the most important thing to consider when looking to maximise SEO through industry information feeds is the quality of th http://www.epiphanysolutions.co.uk/searchmarketing/18473349/Unique-item-descriptions-vital-for-SEO Search engine optimisation (SEO) will be boosted for e-commerce companies that write unique descriptions of their products, according to new advice. An article from sector publication E-consultancy advises that reproducing manufacturer's pro http://www.epiphanysolutions.co.uk/searchmarketing/18473345/Search-success-boosted-by-colour-says-Yahoo Colour can be a good way to maximise the search engine optimisation of websites, a new blog post from Yahoo advises. On the Yahoo! Search Marketing blog, it is recommended that web design can be boosted by intelligent use of colour. http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18472222/Women-prefer-network-TV-to-CGM Men and women have very different habits when it comes to viewing online videos, the findings of a new study suggest. Research by Nielsen Online discovered that women aged between 18 and 34 accounted for 22 per cent of the viewers of streams http://www.epiphanysolutions.co.uk/payperclick/18472251/AOL-enters-Yahoo-race Internet giant AOL has reportedly opened talks with Yahoo! about a deal that could prevent the search engine being acquired by Microsoft. Yahoo! recently turned down a $42 billion ( £21.5 billion) bid from Microsoft, but speculation is g http://www.epiphanysolutions.co.uk/payperclick/18469231/Google-best-for-multi-lingual-targeting Google is the online ad provider to use when mounting a multi-lingual campaign, according to one blog post. On the QueiroLatino.com blog, the dating site's co-creator Joe Spector notes that he faced challenges when approaching the market's http://www.epiphanysolutions.co.uk/searchmarketing/18469227/GoComparecom-incurs-Googles-wrath Getting on the wrong side of Google has cost one car insurance comparison site dearly, Hitwise observes. On his blog, the web traffic monitoring service's Robin Goad discusses the search giant's 'blacklisting' of GoCompare.com, which has see http://www.epiphanysolutions.co.uk/searchmarketing/18467435/SEO-could-be-a-2008-success-story Search engine optimisation (SEO) is increasingly attractive to marketers due to its lucrative returns and cost-effective nature, one expert observes. Writing on Marketing Pilgrim, Janet Meiners notes that some 57 per cent of marketers survey http://www.epiphanysolutions.co.uk/searchmarketing/18467431/Live-Search-crawler-updates-from-MSN MSN has updated its Live Search crawler with a number of new developments to improve efficiency. Fabrice Canel of the Live Search Crawling Team writes on the Live Search Webmaster Centre Blog that the moves represent a few steps more i http://www.epiphanysolutions.co.uk/payperclick/18465613/Marketers-should-welcome-demographic-targeting The ability to target particular ages and genders through online ad campaigns could prove lucrative for marketing professionals, it has been claimed. Google recently introduced an option enabling advertisers to focus their display ads on spe http://www.epiphanysolutions.co.uk/payperclick/18465610/Display-ad-success-could-be-obscured-by-click-through-rates The effectiveness of display advertising may not be accurately measured by click-through rates, a new study warns. While 'heavy-clickers' comprise 50 per cent of all display ad clicks, a report from comScore, Starcom and Tacoda points out th http://www.epiphanysolutions.co.uk/searchmarketing/18464375/Yahoo-turns-down-Microsoft Search engine Yahoo! has turned down Microsoft's takeover bid, stating that it is not in the interests of the firm or its shareholders to accept. Microsoft bid £22.4 billion pounds for the company, an offer which Yahoo! claims sub http://www.epiphanysolutions.co.uk/searchmarketing/18464369/SEO-central-to-web-marketing Search engine optimisation (SEO) should be the main aspect of any internet strategy, it has been claimed. Derek Gehl, SEO expert, stated on a Promotion World blog that SEO is one of the most cost-effective but successful techniques in online http://www.epiphanysolutions.co.uk/payperclick/18464364/Multi-attribution-models-increase-marketers-understanding-of-ads Advertisers are continuously looking for new ways to track the success of advertising techniques, reports an E-consultancy blog. It claims that the last click model - where the only marketing channel rewarded is the one that recorded the las http://www.epiphanysolutions.co.uk/payperclick/18463196/Yahoo---Microsoft-deal-could-lower-ad-cost The prospective Yahoo! and Microsoft merger would significantly impact upon search and display advertising, it has been reported. According to DMNews, if the deal goes ahead, the price of keywords may go down and be a positive step for small http://www.epiphanysolutions.co.uk/payperclick/18462601/Pay-per-click-can-be-expensive-but-worth-it Running a pay-per-click campaign is getting tougher every year as the price of keywords rise and more businesses struggle to compete, it has been reported. However Promotion World added that for small firms, pay-per-click is still a cost-eff http://www.epiphanysolutions.co.uk/searchmarketing/18462596/Open-doors-with-SEO Search engine optimisation (SEO) is increasingly important for retailers, reports the Age. Tony Dalton, manager of archery supplies store Abbey Archery, told the Australian newspaper that investing in SEO has led to increased sales. http://www.epiphanysolutions.co.uk/searchmarketing/18460907/Google-and-Yahoo-need-different-SEO-techniques Search engine optimisation (SEO) differs between Google and Yahoo!, companies have been warned. Commenting on a Promotion World blog, Michael Fleischener, an internet marketing expert, explained that often some websites are rated highly on o http://www.epiphanysolutions.co.uk/searchmarketing/18460073/Online-presence-should-be-number-one-business-priority Attaining a good online presence is crucial in the face of a rapidly declining economy, it has been claimed. Terry Corbell, US management consultant, stated in a KOMOTV.com column that taking precautions to ensure a company is marketed well http://www.epiphanysolutions.co.uk/searchmarketing/18458599/SEO-not-a-magic-trick The creation of lucrative online business is not simple or easy to achieve, it has been claimed. Peter Ellen, managing director of services at Maxymiser, commented on an E-consultancy blog that tricks or stunts are unlikely to help in truly http://www.epiphanysolutions.co.uk/socialmediaoptimisation/18458583/Search-marketing-cannot-exist-in-a-vacuum Customer engagement is an important aspect of search marketing, a Search Engine Watch blogger has claimed. Eric Enge, president of Boston firm Stone Temple Consulting, explained that reputation management is important because blogs and forum http://www.epiphanysolutions.co.uk/payperclick/18456241/Internet-advertising-challenging-traditional-mediums Online advertising is giving traditional marketing mediums such as television and print a run for their money, reports the Investors Chronicle. The publication states that Phil Stokes, UK leader of entertainment and media at PricewaterhouseC http://www.epiphanysolutions.co.uk/searchmarketing/18456238/Originality-key-in-SEO One of the most important tips in search engine optimisation (SEO) is to make a website original by using new and interesting content to attract visitors' attention, it has been reported. The American Chronicle also advised businesses design http://www.epiphanysolutions.co.uk/payperclick/18455164/Use-Google-tools-with-pay-per-click-firms-are-urged Time is money with keyword campaigns for small businesses, it has been claimed. 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