By David Wilding on Friday, May 9th, 2008 in Social Media
Facebook founder Mark Zuckerberg has been approached by Microsoft about a potential takeover, according to a new report.The software company purchased a $240 billion (£120 billion) stake in Facebook last October, when the user-generated phenomenon was valued at £15 billion.While active talks are yet to take place between Microsoft and Facebook, the Times claims that [...]
By David Wilding on Thursday, May 8th, 2008 in Social Media
Social networking sites can provide businesses with excellent insight into the behaviour and perceptions of their customers but many are missing out on the benefits.This is the conclusion of a new survey by the analytics software provider SPSS which found that just one in ten firms have used social networks to canvas consumer opinion, PrecisionMarketing [...]
By Gavin Smith on Thursday, May 8th, 2008 in Natural search
The number of web users visiting the Times Online website has been boosted by the use of search engine optimisation techniques, according to its editor in chief Anna Spackman. Speaking at the Periodical Publishers Association’s annual conference she said that 35 to 40 per cent of Times Online traffic comes from the homepage, with readers [...]
By Daniel Peden on Thursday, May 8th, 2008 in Paid Search
One online travel agency has said that it is pleased with Google’s recent decision to reverse its policy on trademark keywords.Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4th.This means that trademarked keywords can be bid on by any companies using Google’s pay-per-click (PPC) [...]
By David Wilding on Thursday, May 8th, 2008 in Natural search
The majority of searches made online in Europe during month made use of Google websites, according to a new report.Statistics compiled by research firm comScore show that Google accounted for nearly eight in ten of the 25 billion searches made on the continent in March.Auction website eBay followed with a share of 3.1 per cent, [...]