By Malcolm Slade on Tuesday, May 13th, 2008 in Natural search
Wannabe astronauts can explore space without leaving their desks with a new software package from Microsoft.A year after Google integrated a Sky feature into its Google Earth facility, the biggest software manufacturer in the world has decided to launch its own attempt at space exploration by proxy.Launched on Monday, WorldWide Telescope draws on images from [...]
By Alex Postance on Monday, May 12th, 2008 in Paid Search
Advertising on YouTube is ready to evolve, the video streaming site’s owner announced recently.Google, which bought the user-generated broadcasting site two years ago for $1.65 billion (£846.14 million), admitted in a recent interview with CNBC that the investment had so far not been adequately monetised.Chief executive officer Eric Schmidt told the news provider that a [...]
By Gavin Smith on Monday, May 12th, 2008 in Natural search
Business-to-business (B2B) search marketers should target niche search engines as well as general sites like Google and Yahoo, new advice recommends.Writing on Search Engine Land, Galen De Young notes that leads from specialised search engines can yield a higher percentage of conversions and qualified traffic, even if overall traffic volume is lower than that derived [...]
By Gavin Smith on Monday, May 12th, 2008 in Paid Search
Investors in both Microsoft and Yahoo! are unhappy with the way the aborted takeover talks were handled, a new report claims.Microsoft chief executive Steve Ballmer and his Yahoo! equivalent, Jerry Yang, are facing a backlash from shareholders who feel the deal did not progress in the way they would have wished, the Guardian reports.Activist hedge [...]
By David Wilding on Friday, May 9th, 2008 in Paid Search
The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs.Eric Schmidt, chief executive of Google, said before the company’s annual meeting this week that the two-week pilot initiative, which saw the firms collaborate on advertising, was "successful".A report published in Reuters earlier this month suggested that final details of such an [...]