Digital Marketing News

US video streaming ‘led by Google’

By Mike Gomez on Thursday, May 15th, 2008 in Natural search

Google was reportedly the most popular web property for video streaming in the US in March, with most of the company’s share accounted for by YouTube.New figures from comScore suggest that the search giant commanded a 38 per cent share of all videos watched over the course of the month in the US, with YouTube [...]

Internet ‘boosting UK news audience’

By Daniel Peden on Thursday, May 15th, 2008 in Paid Search

Online news is providing a boost to overall audience numbers for current affairs providers in the UK, one expert has commented.Jack Flanagan, comScore’s executive vice-president, said that the growing prominence of web news could be a good thing for the sector overall."It’s clear that the expansion of traditional print newspapers to the internet is making [...]

Employees ‘would show bosses online profiles’

By Daniel Peden on Wednesday, May 14th, 2008 in Social Media

A study has revealed that almost half of employees in the UK are not worried about their bosses checking up on them via social networking sites, according to reports. Zinc Research and Dufferin Research compiled the report as part of understanding modern attitudes to work and the internet. When asked in the survey whether they [...]

Google ‘matures’ with free application project

By Daniel Peden on Tuesday, May 13th, 2008 in Social Media

Search supremo Google has revealed plans to offer website developers free applications.The company’s engineering director, David Glazer, said that the project represented a shift from ‘protectionism’ to a more open approach in the social networking sphere."Social activity on the web has been bottled up in a handful of sites. As things mature on the web [...]

Web ‘emerges as rival to offline car insurance’

By Daniel Peden on Tuesday, May 13th, 2008 in Natural search

The traditional, offline method of purchasing automobile cover may have a rival in the form of the internet.According to new comScore figures, a three per cent rise in the number of car insurance policies purchased on the web has taken place over the past year.This trend has been accompanied by a corresponding three per cent [...]