By Gavin Smith on Monday, May 19th, 2008 in Social Media
The legal status of internet downloads remains difficult to determine, one industry commentator has commented.Speaking after an online music provider was sued by nine record labels for infringement of copyright, Ben Camm-Jones highlighted the hazy legal status of such services."Although precedents have been set, we’re still fairly unclear whether what they’re doing is wrong or [...]
By Gavin Smith on Friday, May 16th, 2008 in Social Media
The next steps for the development of advertising on social networks should involve educating marketing professionals, Google’s co-founder has said.According to Sergey Brin, users and advertisers need to learn and accept the processes involved with monetising user-generated online communities and forums.Speaking at a Jerusalem conference to mark the 60th anniversary of Israel this week, Mr [...]
By Mike Gomez on Friday, May 16th, 2008 in Paid Search
The proxy takeover being mounted by Carl Icahn, the billionaire investor with a history of involvement in similar incidents, has awoken Yahoo!’s defences.Investor unrest has been developing in the Yahoo! camp after the company would not accept a purchase offer of $47.5 billion (£24.4 billion) from Microsoft.Mr Icahn owns 59 million shares in Yahoo! and [...]
By Mike Gomez on Friday, May 16th, 2008 in Natural search
A joined-up approach to web sales and search engine marketing (SEM) could be the key to e-commerce success, one expert has recommended.Neil Jackson, search director at Tamar, commented that the battle between paid search and natural search is beginning to intensify as online retail grows more competitive."Many marketers are still neglecting the need to take [...]
By Mike Gomez on Thursday, May 15th, 2008 in Paid Search
A proxy struggle for Yahoo! could be led by billionaire investor Carl Icahn, new reports suggest.The deadline for nominating a dissident board is today (May 15th) and Mr Icahn, who has a history of involvement in proxy battles, has a slate of at least ten alternative directors to present to the company.Investors in both Yahoo! [...]