Digital Marketing News

Google: Threat to YouTube is a threat to the web

By David Wilding on Tuesday, May 27th, 2008 in Natural search

Viacom’s lawsuit against YouTube is a threat to online freedom, according to Google, which bought the video streaming site two years ago.David Eun, vice-president of content partnerships with Google, expressed the firm’s intention to take the fight "all the way to the Supreme Court", reports the BBC.Lawyers for Google claim that the lawsuit, which accuses [...]

July annual meeting postponed by Yahoo!

By David Wilding on Friday, May 23rd, 2008 in Paid Search

A meeting of Yahoo! shareholders planned for July 3rd has been postponed, it has emerged.The company has not specified a date for the rescheduled annual meeting, but it is thought the firm wants more time to prepare a defence against Carl Icahn, the activist investor preparing a proxy challenge to Yahoo!’s board.Microsoft earlier this year [...]

Microsoft launches Live Search cashback

By Daniel Peden on Friday, May 23rd, 2008 in Paid Search

Consumers are to be offered cashback on purchases made through Microsoft’s search service, it was announced this week.A proportion of any transaction made via the software giant’s Live Search is to be refunded, in a reward scheme that seeks to encourage customers to use the service."We believe search can offer much more value to consumers [...]

Google pledges to be more open

By David Wilding on Friday, May 23rd, 2008 in Natural search

Google’s Search Quality team is to reveal information about the search giant’s page rankings procedures in a series of blog posts.Writing on the Official Google Blog, vice-president of engineering at Search Quality Udi Manber notes that the historic secrecy surrounding the company’s methods of organising results could benefit from being relaxed."Being completely secretive isn’t ideal, [...]

Web surfers ‘choose Google’

By Mike Gomez on Thursday, May 22nd, 2008 in Natural search

Google topped the list of online properties last month, new figures indicate.The latest Media Metrix from comScore show that the company made it to the top of the list for the first time in April, followed by Yahoo! and Microsoft.Other revelations in the Media Metrix included a four per cent growth in video streaming activity [...]