By Alex Postance on Thursday, May 1st, 2008 in Paid Search
Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report.The software giant’s board of directors met on Wednesday to mull over whether they would take the company’s $41.8 billion (£21 billion) bid higher, following Yahoo!’s lack of response to the initial offer.According to the Wall [...]
By Alex Postance on Thursday, May 1st, 2008 in Social Media
Social media site Facebook views itself as a service that complements existing friendships, rather than a facility that helps users form new relationships, one expert has said.Rachel Hawkes, co-founder and editor of Social Media Portal, commented that the company’s introduction of Facebook Chat illustrates its commitment to the former definition.The new application does not suggest [...]
By David Wilding on Wednesday, April 30th, 2008 in Natural search
Search engine optimisation (SEO) was a factor in the Telegraph’s March online traffic boost, an editor with the website said.Edward Roussel, online editor with the Telegraph Media Group, told the Guardian that the 38.7 per cent rise in unique user numbers could be attributed partly to SEO.Unique user figures are "hugely dependent on the quality [...]
By David Wilding on Tuesday, April 29th, 2008 in Natural search
Yahoo!’s unenthusiastic response to Microsoft’s overtures were not expected by the software giant, according to a new report.Wall Street analyst Scott Kessler, of New York firm Standard & Poor, told the Guardian that the software giant could bring a slate of potential directors to Yahoo! in the next few days.Three weeks ago, Microsoft imposed a [...]
By Daniel Peden on Tuesday, April 29th, 2008 in Social Media
Companies should not be afraid of the consumer tendency to share customer experiences with other users on the web, it has been claimed.Jeffrey Frau, eMarketer senior analyst, says that comments and reviews can be used to companies’ advantage."Web retailers that offer ratings and reviews report a number of benefits, including more traffic, higher conversion rates [...]