Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

6th June 2008

New toolbar agreement for Yahoo!

Internet and software development company Yahoo! has announced an agreement with Acresso Software to offer the Yahoo! Toolbar to over 71,000 organisations. The deal will see the Toolbar bundled into Acresso's InstallShield software as a val... New toolbar agreement for Yahoo! >>

5th June 2008

Natural content 'boosts search rankings'

Websites with natural content could boost their rankings and pave the way in the future as other algorithms and systems for searching become available. Dominant engine Google currently searches according to keywords and patterns to find the... Natural content 'boosts search rankings' >>

5th June 2008

Search engine marketers 'should prepare for credit crunch'

Search engine marketers are being warned to prepare as more companies will become concerned with financial results rather than spending money on branding. With the concern over the economic downturn, it is thought that firms may tighten... Search engine marketers 'should prepare for credit crunch' >>

4th June 2008

Search marketing professionals offer advice on Live Search

Computer giants Microsoft sought advice from over 1,200 search-marketing professionals at the Search Marketing Expo in Seattle earlier this week. Kevin Johnson, president of Microsoft's platforms and service division, talked to attendees of ... Search marketing professionals offer advice on Live Search >>

4th June 2008

New rules clarified for social media marketers

New legislation regulating the way in which advertisers can market online came into effect last month. The Consumer Protection Law will prohibit any false advertising on social media sites and anything that is specifically targeting children... New rules clarified for social media marketers >>

3rd June 2008

Social media monitoring platform partners with blinkx

Radian6 is teaming up with video search engine blinkx in a content feed partnership to improve brand monitoring. The deal will give the social media monitoring platform greater access to popular online sharing sites including YouTube, Groupe... Social media monitoring platform partners with blinkx >>

3rd June 2008

Online marketers 'may wish to target sports fans'

A new survey of digital media use has highlighted sports fans as those most likely to view online marketing. The European Interactive Advertising Association (EIAA) poll found that on average sports sites users spend over 13 hours surfing th... Online marketers 'may wish to target sports fans' >>

2nd June 2008

SEO basics 'should not be overlooked'

The basics of search engine optimisation (SEO) should not be overlooked when looking to improve a site's performance on search engines such as Google, according to the editor of Search Engine Journal. Loren Baker stated that while aspects su... SEO basics 'should not be overlooked' >>

30th May 2008

Higher paid clickthrough rates for Google

Google has reported higher paid clickthrough rates for April while other leading search engines have posted declines in their performance. Rising 20 per cent compared to April last year, Google's US paid clickthrough rate has now reached its... Higher paid clickthrough rates for Google >>

30th May 2008

Top tips for avoiding PPC mistakes

An internet marketing expert has offered some top tips for companies looking to make the most of their online pay-per-click (PPC) campaigns. Writing for the internet marketing news website Marketing Pilgrim, Ann Stanley says companies often ... Top tips for avoiding PPC mistakes >>

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