Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

18th June 2008

Paid search 'driving' web advertising expenditure

Investment in paid search is the main driver of online advertising expenditure, which is predicted to exceed investment in TV advertising by the end of the year. Paid search is the key factor in the shift from television-based marketing to w... Paid search 'driving' web advertising expenditure >>

18th June 2008

Europe 'central' to Microsoft's search success

A new research centre in Europe is to be a key part of Microsoft's search business development, the software giant has said. The company has announced the new Search Technology Centre is to open on the continent next year, designed to accele... Europe 'central' to Microsoft's search success >>

18th June 2008

Effectiveness of viral video campaigns 'must be demonstrated'

Marketers should work to demonstrate the effect of viral, video-based marketing campaigns, one industry professional has said. Brian Shin, founder and chief executive officer of Visible Measures, has urged for the effectiveness of viral vide... Effectiveness of viral video campaigns 'must be demonstrated' >>

17th June 2008

A pair of mobile advertising deals for Yahoo!

Yahoo! has formed mobile advertising partnerships with two operators, which will carry graphical marketing campaigns sold and serviced by the search pioneer. New deals with Idea Cellular and Maxis Communications - both of which have recently... A pair of mobile advertising deals for Yahoo! >>

17th June 2008

Green marketing utilises social media

Social media marketing is playing a part in the convergence of green concerns with the internet, it has been claimed. Movements such as Al Gore's The We Campaign are utilising online advertising strategies such as viral marketing, video ads ... Green marketing utilises social media >>

17th June 2008

Google-Yahoo! deal 'could drive IM marketing'

The Google-Yahoo! tie-up could set the stage for the growing prominence of instant messaging in the social networking advertising arena, one analyst has said. As well as enabling the display of Google ads on Yahoo!'s search results, the new ... Google-Yahoo! deal 'could drive IM marketing' >>

16th June 2008

Streamlined search function for new MySpace

A redesigned MySpace is to incorporate a more efficient search function, it has emerged. The social networking website is to begin the first phase of a global redesign on Wednesday, beginning a process that will integrate a new approach to b... Streamlined search function for new MySpace >>

16th June 2008

Microsoft: Yahoo! deal hands 90% of search business to Google

Microsoft, whose negotiations over a Yahoo! takeover reached a dead end last week when the search firm announced an advertising deal with Google, has spoken out against the arrangement. According to sources close to the firm who spoke to Reu... Microsoft: Yahoo! deal hands 90% of search business to Google >>

13th June 2008

Google Alerts suggested for reputation management

Companies concerned about online brand representation have been advised to take advantage of Google's Alert function. According to E-consultancy, establishing a Google Alert for a company's name can help executives monitor their web reputati... Google Alerts suggested for reputation management >>

13th June 2008

Google to place ads next to Yahoo! search results

Yahoo! is to let Google position ads alongside its search results under a new deal that has emerged after takeover talks with Microsoft reached an official dead end. Both Microsoft and Yahoo! confirmed that a total acquisition is no longer b... Google to place ads next to Yahoo! search results >>

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