Search Industry News

The very latest search industry news headlines from the Epiphany media team. Updated daily.

26th June 2008

Engaged viewers 'more likely to purchase'

Some consumers are significantly more likely to respond to advertising than others, a new report asserts. Viewers who readily connect with content are significantly more disposed to remember seeing an advert, to internalise the message and t... Engaged viewers 'more likely to purchase' >>

25th June 2008

Be aware of useless keywords, search marketers advised

Determining the wrong keywords can be just as important as highlighting the most-effective terms and phrases, search marketing professionals have been advised. A new post on the Yahoo! Search Marketing Blog recommends that advertisers learn ... Be aware of useless keywords, search marketers advised >>

24th June 2008

'Get to grips with SEO'

A top engineer at Google has revealed his top five tips for those looking to boost their search engine optimisation. Speaking to USA Today, Matt Cutts said that businesses should focus on inserting relevant keywords likely to be used as sear... 'Get to grips with SEO' >>

23rd June 2008

Be subtle on social networks, businesses advised

UK firms were last week warned that a brash approach to marketing on social networking sites could be detrimental. The Social Media Portal's (SMP's) Tim Gibbon recommended that companies ensure they understand the aims of websites such as Li... Be subtle on social networks, businesses advised >>

23rd June 2008

Paid search investment 'up'

Spending on paid search increased in the four weeks following Google's changes to its trademark rules, a new report indicates. Under the new regulations, trademarked terms have been open to bids from companies that do not own them since May ... Paid search investment 'up' >>

20th June 2008

Internet advertising revenues 'up'

There has been an 18.2 per cent increase in internet advertising revenues since last year, new figures suggest. Statistics from the Internet Advertising Bureau (IAB) indicate that the first quarter of the year has seen revenues 18.2 per cent... Internet advertising revenues 'up' >>

20th June 2008

Microsoft: Cashback scheme coming to UK

Britain could soon be able to buy items online through Microsoft's Live Search cashback scheme, the firm has announced. Brad Goldberg, general manager of the Live Search Business Unit, told Live News that the scheme - which offers cashback t... Microsoft: Cashback scheme coming to UK >>

20th June 2008

LinkedIn worth $1bn

A new cash investment has valued LinkedIn, the networking website for the business community, at $1 billion (£512 million). The site's chief executive Dan Nye claims that the site should generate revenues of between $75 million and $100... LinkedIn worth $1bn >>

19th June 2008

Google: "Fast is better than slow"

Search advertising giant Google is set to incorporate page load time into the Quality Score given to keywords. Heather Lane wrote on Inside AdWords that advertisers can improve their Quality Score by working on load time, as landing pages ar... Google: "Fast is better than slow" >>

19th June 2008

Longer videos 'could boost video advertising'

The impact of advertising on video streaming site YouTube could grow as the portal begins to introduce longer videos, a new report observes. Chad Hurley and Steve Chan, founders of the site, are interested in testing the potential of longer ... Longer videos 'could boost video advertising' >>

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